Business Link's Reputation Management- Part 2
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Business Link's presentation Reputation Management by Anita Syvret
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Business Link's Reputation Management- Part 2
- 1. Special features and supplements
- 3. Product pix
- 4. Bib & Tucker
- 10. Adopt a charity
- 15. VIP visits
- 17. Bandwagon PR
- 18. Bandwagon PR
- 19. Bandwagon PR
- 20. Bandwagon PR
- 21. An expert writes
- 22. Think pictures!
- 25. Think pictures
- 26. Think pictures
- 27. Go green
- 28. Go green
- 29. Go green
- 30. Go green
- 31. Go green
- 32. Corporate and social responsibility
- 36. Social media
- 37. E-launch
- 38. E-launch
- 39. Register your name on Twitter, Facebook
- 40. Prepare to lose control
- 41. Who’s going to make it happen? “ If I had just one marketing dollar left, I’d spend it on PR,” Bill Gates, Microsoft
- 45. Measuring the results: PR
- 49. What price your reputation?
- 50. What price your reputation? “ I lost my business, my £650,000 salary and £500 million was wiped off the valuation of the company overnight,” Gerald Ratner
- 52. How long will it take?
- 53. Brand values: quality, value for money, innovation, up for a challenge, fun
- 56. Reputation matters Anita Syvret
Notes de l'éditeur
- Balloon launch – NO!
- Balloon launch – NO!
- Balloon launch – NO!
- Balloon launch – NO!