SlideShare une entreprise Scribd logo

IBM C-Suite Study Reveals How Top Executives Are Preparing Their Organizations for the Digital Future

•
•
B
BMAChicago
BusinessTechnologie
1  sur  29
Télécharger pour lire hors ligne
IBM Institute for Business Value! IBM Institute for Business Value!
The IBM global C-suite Study draws 
 on a decade of research with over 
 20,000 interviews! CEOs! 6,300! CIOs! 7,000! CMOs! CSCOs! 2,200! 600! CFOs! 4,500! CHROs! 1,500! ! ! ! ! ! ! ! ! ! ! ! ! IBM Institute for Business Value!
This study covers 4,183 face-to-face conversations with CxOs in 70 countries! North America! Western Europe! 1,349! 605! ! ! ! Central and Eastern Europe! 304! ! ! ! 631! Japan! 637! South! America! IBM Institute for Business Value! 182! Middle East ! and Africa! 475! Asia Pacific!
Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
CEOs consider technology the single most important external force shaping their organization’s future! CEO Studies 2004–2013! 2004! 2006! 2008! 2010! 2012! 2013! Technology factors! Market factors! Macro-economic factors! People skills! Regulatory! concerns ! Socio-economic factors! Globalization! Environmental issues! Geopolitical! factors! IBM Institute for Business Value!
All CxOs think technology is one of the top three forces ! External forces impacting the ! ! enterprise (3–5 years)! CEO! Technology factors! Market factors! Macro-economic factors! People skills! Regulatory concerns ! Socio-economic factors! Globalization! Environmental issues! Geopolitical factors! IBM Institute for Business Value! CFO! CHRO! CIO! CMO! CSCO!
CxOs predict significant changes in the business landscape! Business landscape changes in the ! ! next three to five years! 20%! Smaller partner base! Face-to-face interaction! Partnering to increase efficiency! Focus on customers as segments! Operational control! 20%! 68%! 25%! 61%! 33%! 54%! 28%! 52%! Neutral! IBM Institute for Business Value! 73%! 11%! Bigger partner 
 network! Social/digital ! interaction! Partnering to ! increase value! Focus on customers 
 as individuals! Organizational openness!
Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
Customers wield considerable influence on today’s enterprises, compelling CxOs to act and change course! Customer influence on the ! ! enterprise! 10%! %! 54 36%! Influenced to 
 a large extent! Large extent! IBM Institute for Business Value! 54%! Some extent! Limited extent!
CEOs say customers come second only to 
 the C-suite in terms of strategic influence! Key influencers on enterprise vision ! and strategy! 20%! C-Suite! 78%! Customers! 55%! Board of Directors! 53%! Corporate strategy function! 44%! Non-executive senior leadership! 26%! Key external business partners! 25%! Parent company! IBM Institute for Business Value! 23%!
CEOs stand ready to involve customers in what is typically considered their domain: developing business strategy! Customer inclusion in business strategy development! %! 40more! 
 ! 60%! IBM Institute for Business Value! 43%! 43%! Today! ! 60%! 3–5 Years!
Outperforming enterprises are more likely to collaborate extensively with their customers! Greater collaboration with customers translates into 
 greater financial success! more! 54%! 
 ! 39% ! Underperformers! ! ! ! 60%! Outperformers! IBM Institute for Business Value!
Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
Two-thirds of enterprises have a weak digitalphysical strategy – or none at all! Types of digital strategy! 33%! %! 36 36%! have an integrated digital-physical strategy! 31%! IBM Institute for Business Value! Integrated digital-
 physical strategy! Limited digital strategy! No digital strategy!
CMOs see a critical need to implement an organizationwide digital strategy! Digital ambitions – CMOs! 16%! 13%! 20%! 13%! 11%! 87%! Integration of crosschannel touchpoints! 83%! 78%! Analytics to capture customer insights! Social networks to foster collaboration! 73%! 69%! Workforce aligned to opportunities! Digitally enabled supply chain! Today! IBM Institute for Business Value! 3-5 Years!
In line with CMOs, 
 four-fifths of CIOs aim to digitize their front office to sync with customers more effectively! IT focus area – digitizing the front office! 5%! 12%! 83%! will focus on front office digitization! 83%! Large extent! IBM Institute for Business Value! Some extent! Limited extent!
CxOs intend to interact digitally with customers to a much greater extent in the future! Customer interaction channels! 52%! Digital! 88%! 20%! 80%! Face-to-face! 70%! 57%! Call centers! Traditional media! 48%! 45%! 24%! Today! IBM Institute for Business Value! 3–5 Years!
Lack of a cohesive social media plan is the biggest barrier to doing more in the digital space! Challenges to implementing ! a digital strategy! Lack of a cohesive social media plan 
 ! 20%! Competing priorities or initiatives! 63%! 54%! Difficulty measuring investment returns! 52%! Legal and security concerns ! 38%! Lack of appropriate technology! 37%! Lack of leadership support! Concerns about inappropriate use! IBM Institute for Business Value! 28%! 16%!
Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
The more deeply an enterprise understands its customers, the more likely it is to flourish! High level of customer understanding! more! 62%! 
 ! IBM Institute for Business Value! 29% ! Underperformers! ! 47%! Outperformers!
Recognizing the change in customers’ expectations, CxOs are rebalancing their priorities! Areas of personal involvement! 20%! Customer experience management! eCommerce! Talent management! Supplier, vendor and partner management! Risk and security! IT systems and operations! IBM Institute for Business Value! +8%! +7%! +5%! -5%! -5%! -6%!
All CxOs plan to focus more on the customer experience in the future, with CIOs clearly upping their game ! Change of focus – ! Customer Experience Management! CEO! CFO! 34%! 9 %! 41%! 13%! CHRO! 29%! CIO! 28%! 38%! 46%! CMO! CSCO! 75%! 29%! Today! IBM Institute for Business Value! 37%! 3–5 Years! 77%!
CxOs in outperforming 
 enterprises focus more heavily on improving the customer experience! IBM Institute for Business Value! Focus on improving the customer experience! more! 29%! 
 ! 42% ! Underperformers! ! 54%! Outperformers!
Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
To drive performance, CxOs form ! an intricate web of relationships! CEO! CFO! CHRO! CIO! CMO! CSCO! IBM Institute for Business Value!
CEOs heading outperforming enterprises see clear proof of the dividends that a united 
 boardroom brings! IBM Institute for Business Value! Good relations: C-suites that work together! more! 28%! 
 ! 72% ! Underperformers! ! 92%! Outperformers!
CxO Point of View Schedule! CEO and CIO! November 2013! ! CFO and CMO! January 2014! ! CHRO and CSCO! February 2014! IBM Institute for Business Value! In the coming months, we will further explore
 each of the specific C-suite roles
 ! Addressing the opportunities and challenges facing the enterprise! ! Tackling the opportunities and challenges facing their functional area! ! Working with their C-suite colleagues!
We invite you to continue the conversation! Connect with us For more information about this study and to get the full version of this report, see ! www.ibm.com/csuitestudy! IBM Institute for Business Value! Access interactive content and listen to CxOs in their own words by downloading the IBM IBV app for Android or iPad!
Caroline Steele
 Chris Hasbrook
 Tom Yorton
 CMO
 GE Capital, Rail Services ! VP & General Manager
 UL, Built Environment! CEO
 Second City Communications! IBM Institute for Business Value!

Recommandé

Universum World's Most Attractive Employers 2018
Universum World's Most Attractive Employers 2018Universum World's Most Attractive Employers 2018
Universum World's Most Attractive Employers 2018Sheng Zhong (Steven)
 
Reasons why you should pay attention to your company knowledge capital, innov...
Reasons why you should pay attention to your company knowledge capital, innov...Reasons why you should pay attention to your company knowledge capital, innov...
Reasons why you should pay attention to your company knowledge capital, innov...Koenraad Seys
 
Get Ready: AI Is Grown Up and Ready for Business
Get Ready: AI Is Grown Up and Ready for BusinessGet Ready: AI Is Grown Up and Ready for Business
Get Ready: AI Is Grown Up and Ready for BusinessCognizant
 
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015BrandBakers
 
Salary and compensation survey for the Simulation and Training Industry
Salary and compensation survey for the Simulation and Training IndustrySalary and compensation survey for the Simulation and Training Industry
Salary and compensation survey for the Simulation and Training IndustryJason Irving PHR
 
Adma Digital Marketing Yearbook 2009
Adma Digital Marketing Yearbook 2009Adma Digital Marketing Yearbook 2009
Adma Digital Marketing Yearbook 2009Duc Doan Hong
 
The future-ready CPA: Waves of change, oceans of opportunity
The future-ready CPA: Waves of change, oceans of opportunityThe future-ready CPA: Waves of change, oceans of opportunity
The future-ready CPA: Waves of change, oceans of opportunityBill Sheridan, CAE
 
10 workplace trends you'll see in 2017
10 workplace trends you'll see in 201710 workplace trends you'll see in 2017
10 workplace trends you'll see in 2017Anoop Singh
 

Recommandé

Universum World's Most Attractive Employers 2018
Universum World's Most Attractive Employers 2018Universum World's Most Attractive Employers 2018
Universum World's Most Attractive Employers 2018Sheng Zhong (Steven)
 
Reasons why you should pay attention to your company knowledge capital, innov...
Reasons why you should pay attention to your company knowledge capital, innov...Reasons why you should pay attention to your company knowledge capital, innov...
Reasons why you should pay attention to your company knowledge capital, innov...Koenraad Seys
 
Get Ready: AI Is Grown Up and Ready for Business
Get Ready: AI Is Grown Up and Ready for BusinessGet Ready: AI Is Grown Up and Ready for Business
Get Ready: AI Is Grown Up and Ready for BusinessCognizant
 
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015
BrandBakers Current Trends in HR Marketing in the Czech Rep. 2015BrandBakers
 
Salary and compensation survey for the Simulation and Training Industry
Salary and compensation survey for the Simulation and Training IndustrySalary and compensation survey for the Simulation and Training Industry
Salary and compensation survey for the Simulation and Training IndustryJason Irving PHR
 
Adma Digital Marketing Yearbook 2009
Adma Digital Marketing Yearbook 2009Adma Digital Marketing Yearbook 2009
Adma Digital Marketing Yearbook 2009Duc Doan Hong
 
The future-ready CPA: Waves of change, oceans of opportunity
The future-ready CPA: Waves of change, oceans of opportunityThe future-ready CPA: Waves of change, oceans of opportunity
The future-ready CPA: Waves of change, oceans of opportunityBill Sheridan, CAE
 
10 workplace trends you'll see in 2017
10 workplace trends you'll see in 201710 workplace trends you'll see in 2017
10 workplace trends you'll see in 2017Anoop Singh
 
World Business Forum Milano Peter Korsten
World Business Forum Milano Peter KorstenWorld Business Forum Milano Peter Korsten
World Business Forum Milano Peter Korstenwobi_it
 
The Customer Activated Enterprise
The Customer Activated EnterpriseThe Customer Activated Enterprise
The Customer Activated EnterpriseRonald Velten
 
The Customer-activated Enterprise
The Customer-activated EnterpriseThe Customer-activated Enterprise
The Customer-activated EnterpriseThe Innovation Group
 
Virtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit KeynoteVirtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit KeynoteDemandbase
 
8th Edition My Brand Book
8th Edition My Brand Book8th Edition My Brand Book
8th Edition My Brand BookMy Brand Book ICT Brands In India
 
Scott Neuman: The Social Business Imperative
Scott Neuman: The Social Business ImperativeScott Neuman: The Social Business Imperative
Scott Neuman: The Social Business ImperativeUnited Partners
 
Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2SparkLabs
 
Digital Business Model Innovation
Digital Business Model InnovationDigital Business Model Innovation
Digital Business Model InnovationTathagat Varma
 
Tallent management ibm smarter workforce
Tallent management ibm smarter workforceTallent management ibm smarter workforce
Tallent management ibm smarter workforcegule mariam
 
Flemming europe ha - sfe
Flemming europe ha - sfeFlemming europe ha - sfe
Flemming europe ha - sfeHaider Alleg
 
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Cartegraph
 
UK Rec 2015 Report
UK Rec 2015 ReportUK Rec 2015 Report
UK Rec 2015 ReportKarl Connon
 
How to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri InternationalHow to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri InternationalMercuri International
 
The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
 
Nordic Recruiting trends
Nordic Recruiting trendsNordic Recruiting trends
Nordic Recruiting trendsMartin Hansen
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardPardot
 
Elevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talentElevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talentAcertitude
 
Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...David Leaser
 
Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Tim Bourgeois
 
Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
 
Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators BMAChicago
 
Tower award winners2014-final v2
Tower award winners2014-final v2Tower award winners2014-final v2
Tower award winners2014-final v2BMAChicago
 

Contenu connexe

Similaire à IBM C-Suite Study Reveals How Top Executives Are Preparing Their Organizations for the Digital Future

World Business Forum Milano Peter Korsten
World Business Forum Milano Peter KorstenWorld Business Forum Milano Peter Korsten
World Business Forum Milano Peter Korstenwobi_it
 
The Customer Activated Enterprise
The Customer Activated EnterpriseThe Customer Activated Enterprise
The Customer Activated EnterpriseRonald Velten
 
Virtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit KeynoteVirtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit KeynoteDemandbase
 
Scott Neuman: The Social Business Imperative
Scott Neuman: The Social Business ImperativeScott Neuman: The Social Business Imperative
Scott Neuman: The Social Business ImperativeUnited Partners
 
Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2SparkLabs
 
Digital Business Model Innovation
Digital Business Model InnovationDigital Business Model Innovation
Digital Business Model InnovationTathagat Varma
 
Tallent management ibm smarter workforce
Tallent management ibm smarter workforceTallent management ibm smarter workforce
Tallent management ibm smarter workforcegule mariam
 
Flemming europe ha - sfe
Flemming europe ha - sfeFlemming europe ha - sfe
Flemming europe ha - sfeHaider Alleg
 
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Cartegraph
 
UK Rec 2015 Report
UK Rec 2015 ReportUK Rec 2015 Report
UK Rec 2015 ReportKarl Connon
 
How to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri InternationalHow to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri InternationalMercuri International
 
The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
 
Nordic Recruiting trends
Nordic Recruiting trendsNordic Recruiting trends
Nordic Recruiting trendsMartin Hansen
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardPardot
 
Elevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talentElevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talentAcertitude
 
Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...David Leaser
 
Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Tim Bourgeois
 
Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
 

Similaire à IBM C-Suite Study Reveals How Top Executives Are Preparing Their Organizations for the Digital Future (20)

World Business Forum Milano Peter Korsten
World Business Forum Milano Peter KorstenWorld Business Forum Milano Peter Korsten
World Business Forum Milano Peter Korsten
 
The Customer Activated Enterprise
The Customer Activated EnterpriseThe Customer Activated Enterprise
The Customer Activated Enterprise
 
The Customer-activated Enterprise
The Customer-activated EnterpriseThe Customer-activated Enterprise
The Customer-activated Enterprise
 
Virtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit KeynoteVirtual Marketing Innovation Summit Keynote
Virtual Marketing Innovation Summit Keynote
 
8th Edition My Brand Book
8th Edition My Brand Book8th Edition My Brand Book
8th Edition My Brand Book
 
Scott Neuman: The Social Business Imperative
Scott Neuman: The Social Business ImperativeScott Neuman: The Social Business Imperative
Scott Neuman: The Social Business Imperative
 
Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2Teaching Session with Robin Joffe 1/2
Teaching Session with Robin Joffe 1/2
 
Digital Business Model Innovation
Digital Business Model InnovationDigital Business Model Innovation
Digital Business Model Innovation
 
Tallent management ibm smarter workforce
Tallent management ibm smarter workforceTallent management ibm smarter workforce
Tallent management ibm smarter workforce
 
Flemming europe ha - sfe
Flemming europe ha - sfeFlemming europe ha - sfe
Flemming europe ha - sfe
 
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
Loras College 2014 Business Analytics Symposium | Daniel Rebella, Phil Pillsb...
 
UK Rec 2015 Report
UK Rec 2015 ReportUK Rec 2015 Report
UK Rec 2015 Report
 
How to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri InternationalHow to create sales excellence and implement strategy - Mercuri International
How to create sales excellence and implement strategy - Mercuri International
 
The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018The Asset Management Digital Marketing Survey 2018
The Asset Management Digital Marketing Survey 2018
 
Nordic Recruiting trends
Nordic Recruiting trendsNordic Recruiting trends
Nordic Recruiting trends
 
Keeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report CardKeeping Our Seat At The Table: A Marketing Report Card
Keeping Our Seat At The Table: A Marketing Report Card
 
Elevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talentElevating executive results: The c-suite’s guide to winning the war for talent
Elevating executive results: The c-suite’s guide to winning the war for talent
 
Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...Inv113 the war for talent are you prepared for the battle of your life_david...
Inv113 the war for talent are you prepared for the battle of your life_david...
 
Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)
 
Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015Status of Web Analytics - Survey Turkey 2015
Status of Web Analytics - Survey Turkey 2015
 

Plus de BMAChicago

Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators BMAChicago
 
Tower award winners2014-final v2
Tower award winners2014-final v2Tower award winners2014-final v2
Tower award winners2014-final v2BMAChicago
 
Rafeedie Follow Up Thoughts
Rafeedie Follow Up ThoughtsRafeedie Follow Up Thoughts
Rafeedie Follow Up ThoughtsBMAChicago
 
Roberta O'Keith Presentation
Roberta O'Keith PresentationRoberta O'Keith Presentation
Roberta O'Keith PresentationBMAChicago
 
Roberta O'Keith Presentation
Roberta O'Keith Presentation Roberta O'Keith Presentation
Roberta O'Keith Presentation BMAChicago
 
Roberta O'Keith
Roberta O'Keith Roberta O'Keith
Roberta O'Keith BMAChicago
 
John Ellett, nFusion
John Ellett, nFusionJohn Ellett, nFusion
John Ellett, nFusionBMAChicago
 
Linda bartmanpresentation
Linda bartmanpresentationLinda bartmanpresentation
Linda bartmanpresentationBMAChicago
 
Engaging Advocates
Engaging AdvocatesEngaging Advocates
Engaging AdvocatesBMAChicago
 
Alzheimers talk siemens_crm_final_revised_ok_pdf
Alzheimers talk siemens_crm_final_revised_ok_pdfAlzheimers talk siemens_crm_final_revised_ok_pdf
Alzheimers talk siemens_crm_final_revised_ok_pdfBMAChicago
 
Developing a Comprehensive Demand Generation Program using Automation
Developing a Comprehensive Demand Generation Program using AutomationDeveloping a Comprehensive Demand Generation Program using Automation
Developing a Comprehensive Demand Generation Program using AutomationBMAChicago
 
Demand gen mktgauto_bma_1.29.14
Demand gen mktgauto_bma_1.29.14Demand gen mktgauto_bma_1.29.14
Demand gen mktgauto_bma_1.29.14BMAChicago
 
Mil.january2014 introslides.ms
Mil.january2014 introslides.msMil.january2014 introslides.ms
Mil.january2014 introslides.msBMAChicago
 
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...BMAChicago
 
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMAChicago
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMAChicago
 
BMA Chicago - Sales and Marketing Alignment That Actually Produced Results
BMA Chicago - Sales and Marketing Alignment That Actually Produced ResultsBMA Chicago - Sales and Marketing Alignment That Actually Produced Results
BMA Chicago - Sales and Marketing Alignment That Actually Produced ResultsBMAChicago
 
BMA Chicago Fuel Resource Guide
BMA Chicago Fuel Resource GuideBMA Chicago Fuel Resource Guide
BMA Chicago Fuel Resource GuideBMAChicago
 
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...BMAChicago
 
BMA Chicago: Customer Centricity
BMA Chicago: Customer CentricityBMA Chicago: Customer Centricity
BMA Chicago: Customer CentricityBMAChicago
 

Plus de BMAChicago (20)

Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators Business Essentials for Strategic Communicators
Business Essentials for Strategic Communicators
 
Tower award winners2014-final v2
Tower award winners2014-final v2Tower award winners2014-final v2
Tower award winners2014-final v2
 
Rafeedie Follow Up Thoughts
Rafeedie Follow Up ThoughtsRafeedie Follow Up Thoughts
Rafeedie Follow Up Thoughts
 
Roberta O'Keith Presentation
Roberta O'Keith PresentationRoberta O'Keith Presentation
Roberta O'Keith Presentation
 
Roberta O'Keith Presentation
Roberta O'Keith Presentation Roberta O'Keith Presentation
Roberta O'Keith Presentation
 
Roberta O'Keith
Roberta O'Keith Roberta O'Keith
Roberta O'Keith
 
John Ellett, nFusion
John Ellett, nFusionJohn Ellett, nFusion
John Ellett, nFusion
 
Linda bartmanpresentation
Linda bartmanpresentationLinda bartmanpresentation
Linda bartmanpresentation
 
Engaging Advocates
Engaging AdvocatesEngaging Advocates
Engaging Advocates
 
Alzheimers talk siemens_crm_final_revised_ok_pdf
Alzheimers talk siemens_crm_final_revised_ok_pdfAlzheimers talk siemens_crm_final_revised_ok_pdf
Alzheimers talk siemens_crm_final_revised_ok_pdf
 
Developing a Comprehensive Demand Generation Program using Automation
Developing a Comprehensive Demand Generation Program using AutomationDeveloping a Comprehensive Demand Generation Program using Automation
Developing a Comprehensive Demand Generation Program using Automation
 
Demand gen mktgauto_bma_1.29.14
Demand gen mktgauto_bma_1.29.14Demand gen mktgauto_bma_1.29.14
Demand gen mktgauto_bma_1.29.14
 
Mil.january2014 introslides.ms
Mil.january2014 introslides.msMil.january2014 introslides.ms
Mil.january2014 introslides.ms
 
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...
5 Insights to Transform Your B2B Marketing Through Data and Analytics - Mark ...
 
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMI
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes Everything
 
BMA Chicago - Sales and Marketing Alignment That Actually Produced Results
BMA Chicago - Sales and Marketing Alignment That Actually Produced ResultsBMA Chicago - Sales and Marketing Alignment That Actually Produced Results
BMA Chicago - Sales and Marketing Alignment That Actually Produced Results
 
BMA Chicago Fuel Resource Guide
BMA Chicago Fuel Resource GuideBMA Chicago Fuel Resource Guide
BMA Chicago Fuel Resource Guide
 
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...
 
BMA Chicago: Customer Centricity
BMA Chicago: Customer CentricityBMA Chicago: Customer Centricity
BMA Chicago: Customer Centricity
 

Dernier

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 

Dernier (20)

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 

IBM C-Suite Study Reveals How Top Executives Are Preparing Their Organizations for the Digital Future

  • 1. IBM Institute for Business Value! IBM Institute for Business Value!
  • 2. The IBM global C-suite Study draws 
 on a decade of research with over 
 20,000 interviews! CEOs! 6,300! CIOs! 7,000! CMOs! CSCOs! 2,200! 600! CFOs! 4,500! CHROs! 1,500! ! ! ! ! ! ! ! ! ! ! ! ! IBM Institute for Business Value!
  • 3. This study covers 4,183 face-to-face conversations with CxOs in 70 countries! North America! Western Europe! 1,349! 605! ! ! ! Central and Eastern Europe! 304! ! ! ! 631! Japan! 637! South! America! IBM Institute for Business Value! 182! Middle East ! and Africa! 475! Asia Pacific!
  • 4. Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
  • 5. CEOs consider technology the single most important external force shaping their organization’s future! CEO Studies 2004–2013! 2004! 2006! 2008! 2010! 2012! 2013! Technology factors! Market factors! Macro-economic factors! People skills! Regulatory! concerns ! Socio-economic factors! Globalization! Environmental issues! Geopolitical! factors! IBM Institute for Business Value!
  • 6. All CxOs think technology is one of the top three forces ! External forces impacting the ! ! enterprise (3–5 years)! CEO! Technology factors! Market factors! Macro-economic factors! People skills! Regulatory concerns ! Socio-economic factors! Globalization! Environmental issues! Geopolitical factors! IBM Institute for Business Value! CFO! CHRO! CIO! CMO! CSCO!
  • 7. CxOs predict significant changes in the business landscape! Business landscape changes in the ! ! next three to five years! 20%! Smaller partner base! Face-to-face interaction! Partnering to increase efficiency! Focus on customers as segments! Operational control! 20%! 68%! 25%! 61%! 33%! 54%! 28%! 52%! Neutral! IBM Institute for Business Value! 73%! 11%! Bigger partner 
 network! Social/digital ! interaction! Partnering to ! increase value! Focus on customers 
 as individuals! Organizational openness!
  • 8. Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
  • 9. Customers wield considerable influence on today’s enterprises, compelling CxOs to act and change course! Customer influence on the ! ! enterprise! 10%! %! 54 36%! Influenced to 
 a large extent! Large extent! IBM Institute for Business Value! 54%! Some extent! Limited extent!
  • 10. CEOs say customers come second only to 
 the C-suite in terms of strategic influence! Key influencers on enterprise vision ! and strategy! 20%! C-Suite! 78%! Customers! 55%! Board of Directors! 53%! Corporate strategy function! 44%! Non-executive senior leadership! 26%! Key external business partners! 25%! Parent company! IBM Institute for Business Value! 23%!
  • 11. CEOs stand ready to involve customers in what is typically considered their domain: developing business strategy! Customer inclusion in business strategy development! %! 40more! 
 ! 60%! IBM Institute for Business Value! 43%! 43%! Today! ! 60%! 3–5 Years!
  • 12. Outperforming enterprises are more likely to collaborate extensively with their customers! Greater collaboration with customers translates into 
 greater financial success! more! 54%! 
 ! 39% ! Underperformers! ! ! ! 60%! Outperformers! IBM Institute for Business Value!
  • 13. Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
  • 14. Two-thirds of enterprises have a weak digitalphysical strategy – or none at all! Types of digital strategy! 33%! %! 36 36%! have an integrated digital-physical strategy! 31%! IBM Institute for Business Value! Integrated digital-
 physical strategy! Limited digital strategy! No digital strategy!
  • 15. CMOs see a critical need to implement an organizationwide digital strategy! Digital ambitions – CMOs! 16%! 13%! 20%! 13%! 11%! 87%! Integration of crosschannel touchpoints! 83%! 78%! Analytics to capture customer insights! Social networks to foster collaboration! 73%! 69%! Workforce aligned to opportunities! Digitally enabled supply chain! Today! IBM Institute for Business Value! 3-5 Years!
  • 16. In line with CMOs, 
 four-fifths of CIOs aim to digitize their front office to sync with customers more effectively! IT focus area – digitizing the front office! 5%! 12%! 83%! will focus on front office digitization! 83%! Large extent! IBM Institute for Business Value! Some extent! Limited extent!
  • 17. CxOs intend to interact digitally with customers to a much greater extent in the future! Customer interaction channels! 52%! Digital! 88%! 20%! 80%! Face-to-face! 70%! 57%! Call centers! Traditional media! 48%! 45%! 24%! Today! IBM Institute for Business Value! 3–5 Years!
  • 18. Lack of a cohesive social media plan is the biggest barrier to doing more in the digital space! Challenges to implementing ! a digital strategy! Lack of a cohesive social media plan 
 ! 20%! Competing priorities or initiatives! 63%! 54%! Difficulty measuring investment returns! 52%! Legal and security concerns ! 38%! Lack of appropriate technology! 37%! Lack of leadership support! Concerns about inappropriate use! IBM Institute for Business Value! 28%! 16%!
  • 19. Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
  • 20. The more deeply an enterprise understands its customers, the more likely it is to flourish! High level of customer understanding! more! 62%! 
 ! IBM Institute for Business Value! 29% ! Underperformers! ! 47%! Outperformers!
  • 21. Recognizing the change in customers’ expectations, CxOs are rebalancing their priorities! Areas of personal involvement! 20%! Customer experience management! eCommerce! Talent management! Supplier, vendor and partner management! Risk and security! IT systems and operations! IBM Institute for Business Value! +8%! +7%! +5%! -5%! -5%! -6%!
  • 22. All CxOs plan to focus more on the customer experience in the future, with CIOs clearly upping their game ! Change of focus – ! Customer Experience Management! CEO! CFO! 34%! 9 %! 41%! 13%! CHRO! 29%! CIO! 28%! 38%! 46%! CMO! CSCO! 75%! 29%! Today! IBM Institute for Business Value! 37%! 3–5 Years! 77%!
  • 23. CxOs in outperforming 
 enterprises focus more heavily on improving the customer experience! IBM Institute for Business Value! Focus on improving the customer experience! more! 29%! 
 ! 42% ! Underperformers! ! 54%! Outperformers!
  • 24. Agenda
 
 
 
 How CxOs view the world
 
 How the C-suite is preparing for the future
 ─ Open up to customer influence
 ─ Pioneer digital-physical innovation
 ─ Craft engaging customer experiences
 
 Pulling together
 ! IBM Institute for Business Value!
  • 25. To drive performance, CxOs form ! an intricate web of relationships! CEO! CFO! CHRO! CIO! CMO! CSCO! IBM Institute for Business Value!
  • 26. CEOs heading outperforming enterprises see clear proof of the dividends that a united 
 boardroom brings! IBM Institute for Business Value! Good relations: C-suites that work together! more! 28%! 
 ! 72% ! Underperformers! ! 92%! Outperformers!
  • 27. CxO Point of View Schedule! CEO and CIO! November 2013! ! CFO and CMO! January 2014! ! CHRO and CSCO! February 2014! IBM Institute for Business Value! In the coming months, we will further explore
 each of the specific C-suite roles
 ! Addressing the opportunities and challenges facing the enterprise! ! Tackling the opportunities and challenges facing their functional area! ! Working with their C-suite colleagues!
  • 28. We invite you to continue the conversation! Connect with us For more information about this study and to get the full version of this report, see ! www.ibm.com/csuitestudy! IBM Institute for Business Value! Access interactive content and listen to CxOs in their own words by downloading the IBM IBV app for Android or iPad!
  • 29. Caroline Steele
 Chris Hasbrook
 Tom Yorton
 CMO
 GE Capital, Rail Services ! VP & General Manager
 UL, Built Environment! CEO
 Second City Communications! IBM Institute for Business Value!