2天14個小時創新不停歇的創新之旅 在2天14小時中，我們將真實世界中商業環境的不確定性、對未來的假設帶入到工作坊中，讓一群同樣期待「做多於聽和說」的夥伴，運用「設計一門好生意」的方法論、流程和策略工具，實地操作田野調查、探索目標客戶需求、設計驗證生意假設的實驗，以實際的題目案例，很快的了解市場、瞭解客戶、很快的把概念轉變成具體的產品與服務，讓你與團隊突破彼此合作力、溝通力、決策力的極限。 我想優先知道實戰工作坊的消息：http://bit.ly/joindbbworkshop Design A Better Business 台灣官網：http://designabetterbusiness.com/tw/ BMI·方略臉書專頁：http://bit.ly/BMI_Taiwan

1. EXCLUSIVE
VISUALREPORTTAIPEIWORKSHOPJULY 18&19 2017
THE JULY 2017TAIPEIWORKSHOP
WORKSHOP BY PATRICKVAN DER PIJL, ERIKVAN DER PLUIJM,
STEVE LIN, DIANE SHEN, HELEN CHEN, SHARON PAN AND EWEN LI
© 2017 DESIGN A BETTER BUSINESS | ALL RIGHTS RESERVED.
ALL PHOTOGRAPHS BY SEBASTIAANTER BURG LICENSED UNDER CREATIVE COMMONS | SEE HTTPS://WWW.FACEBOOK?????????
ALL PHOTOGRAPHS BY DESIGN A BETTER BUSINESS ARE UNDER COPYRIGHT OF DESIGN A BETTER BUSINESS

2. WE ORGANIZED The
WorkShop At THE GUMGUM
BEER AND WINGS IN TAIPEI.
GUMGUM is a great place
to share a meal and
meet kindred spirits.

3. THE DOUBLE LOOP DESIGN JOURNEY
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OF VIEW
Every design journey has a be-
ginning and a goal. In the case
of this design journey, the begin-
ning starts with preparation, at the
left of the design loop. Preparing
yourself, your team, your environ-
ment, and the tools you’ll use is
essential for your successful jour-
ney. The double loop takes your
point of view into account, while
adding rigor and continuity to the
design process. Your point of view
is always informed by understand-
ing, and that will spark new ideas,
enhancing your point of view.
These are prototyped and validat-
ed to test and measure their effec-
tiveness. This further informs your
point of view and enables you to
execute your ideas successfully.

4. KISS
EMBRACE UNCERTAINTY
KEEP IT SIMPLE
TELL STORIES!
ESSENTIAL SKILLS
FOR A DESIGNER
7
DON’T FLY SOLO!
START WITH
THE CUSTOMER!
MAKE IT VISUAL!
SETUP EXPERIMENTS
2
2
4
4
1
1
3
3

5. REBEL
TOOLBOX
PROCESS
DESIGNER
+
2
2
4
4
1
1
3
3

6. IT ALL
STARTS
WITH YOU.
BE A REBEL.
2
2
4
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1
3
3

7. 2 DAYS, 10 TOOLS, 1 UNCERTAINTY JOURNEY
2
2
4
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1
3
3

8. GREAT FOOD,
EXCELLENT BEER,
AND INSPIRING
CONVERSATIONS.
2
2
4
4
1
1
3
3

9. EMBRACE UNCERTAINTY
& YOUR POINT OF VIEW
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
2
2
4
4
1
1
3
3
1
2

10. 2
2
4
4
1
1
3
3
SO, WHAT IS‘DESIGN’ANYWAY?
ANDWHY SHOULD I BECOME A
DESIGNER?
YOU DON’TWANTTO DOTHE SAME
THING OVER AND OVER AND EXPECT
A DIFFERENT RESULT, DOYOU?
YOUWANTTO EXPLORE NEW
OPTIONS!

11. 2
2
4
4
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1
3
3
2

12. it is time to share
your vision!
2
2
4
4
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1
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3
2

13. UNDERSTAND CUSTOMER
IDEATE AND DESIGN
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
2
2
4
4
1
1
3
33

14. UNDERSTAND CUSTOMERS
2
2
4
4
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1
3
33

15. EXPERIMENT & PROTOTYPE
EXECUTE & VALIDATE
3
IDEATE
PREPARE SCALE
VALIDATE
UNDERSTAND
PROTOTYPE
POINT
OFVIEW
2
2
4
4
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1
3
3
4

16. 3
2
2
4
4
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1
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3

17. TEAM
3
變形機車
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18. 2
2
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3

19. TEAM 機車投影廣告
“We can ask specific
question when we brought
the prototype in front
of the customer. And we
get lots of surprising
feedback during the safari.”
“Team charter is CRUCIAL
IN THE BEGInnING OF THE
PROCESS BECAUSE WE CAN
IDENTIFY TEAM’s capability
and it helps us to
choose what we want to
do and what we can do.
“WE HAVE to make lots
of dicisions in shortPERIOD OF TIME.”
2
2
4
4
1
1
3
3
4

20. TEAM GREEN MOVEMENT
“we need to think
through how we start
the conversation and how
we ask questions during
safari......it’s art!!
“it’s important to
have a catchy name of
our product...and it’s
critical to visualize userscenarios through Drawingsor tangible objects so
the interviewees can
understand better andhave their own imagination.’ 2
2
4
4
1
1
3
3
4

21. LET’S
START!
BE A REBEL!
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