A sample press release drafted by me during my time with Burrell Communications Group.

1. For Immediate Release
Contact:
Larry Jones Dewayne Guy
Burrell Communications Procter & Gamble
312-297-9786 513-634-3587
ljones@burrell.com guy.d@pg.com
Bounty and Journalist Ed Gordon to Celebrate Father/Daughter Relationships
with Greater Allen A.M.E. Cathedral in New York
Bounty Hosts National Contest in Search of Special Fathers and Daughters Who Exemplify the
Father/Daughter Bond
CINCINNATI, OH, December 4, 2008 – As a continuation of its ongoing support of initiatives aimed at
celebrating and strengthening families within the African-American community, Bounty will be
joining Emmy award-winning journalist Ed Gordon, for the third stop on the Daddy’s Promise
national church tour. On Saturday, December 6, beginning at 10 a.m. until noon, Bounty
representatives and Gordon will be at the Greater Allen A.M.E. Cathedral of New York located on
110-31 Merrick Boulevard in Jamaica, Queens for a special address and celebration of the bond
between fathers and daughters. This event is FREE to the public and will feature complimentary
father/daughter portraits, a do-it-yourself ice cream sundae station and a special cooking
demonstration with New York-based celebrity chef Lindsey Williams of Sylvia’s fame.
“Bounty is proud to be the primary sponsor of Daddy’s Promise and of the opportunity to work
closely with Ed Gordon to spark this national discussion regarding the positive relationship that can
and should exist between fathers and daughters,” said Darice Thompson, Assistant Brand Manager
for Bounty. “As a family brand, we understand the importance of supporting initiatives aimed at
celebrating and strengthening families within the African-American community.”
At each stop on the tour, Gordon uses the opportunity to discuss his special bond with his 14-year-
old daughter Taylor and salute fathers pledging a lifetime of love to their own daughters. As a
centerpiece of the discussion, Gordon asks all attending fathers to join him in taking the Daddy’s
Promise pledge to show and acknowledge their love and support for their daughters.
“Fathers play a crucial role in their daughters’ success, both personal and professional,” says Ed
Gordon. “We want to acknowledge the tremendous impact that the father-daughter bond can have in
helping girls grow into resilient, confident women and to facilitate the first steps in establishing
healthy relationships between girls and the men who help raise them.”
Gordon and Bounty began the Daddy’s Promise church tour this fall in Detroit at the Second
Ebenezer church with a second stop in Dallas in partnership with Bishop T.D. Jakes’ The Potter

2. House. The churches have provided Bounty and Gordon with an environment that is ideal to
speaking to family issues. Greater Allen A.M.E. Cathedral of New York was selected for its focus on
strengthening families and its commitment to the community.
During the event attendees will be treated to a special cooking demonstration with New York-based
celebrity Chef Lindsey Williams and his 13-year-old stepdaughter, Missy. The cooking
demonstration is designed to foster an environment that provides dads and daughters time to
nurture their special bond through cooking and cleaning together in the kitchen. An ice cream station
will also be available, allowing families to make and enjoy ice cream sundaes while cleaning up their
messes with Bounty paper towels. In addition, fathers and daughters can have their portrait taken
together during the evening.
Church members and guests also will have an onsite opportunity to participate in Bounty’s Promise,
a nationwide search for dads and daughters who exemplify the special father/daughter bond. To
assist in its national search Bounty will host a Cyber Café, where fathers or other loved ones can log
onto www.Bountyspromise.com to nominate their favorite father/daughter duo, or dads can
nominate themselves and one daughter, for a chance to win an extraordinary prize package that
includes, among other prizes, VIP tickets to the Daddy’s Promise father/daughter dance to be held
in New York in June, 2009.
Launched on June 12, 2008 by Ed Gordon, Daddy’s Promise is designed to engage the African-
American community in supporting and promoting the positive relationship between fathers/ father
figures and daughters. The initiative encourages fathers to be active in their daughters’ lives. As title
sponsor, Bounty is committed to helping families clean up the little messes and spills in life so they
can focus on the quality time that makes the father/daughter relationship strong, loving, fun and
enduring. Visit daddyspromise.com for more information about the initiative.
For interview opportunities with Ed Gordon and Darice Thompson, please contact Larry Jones at
(312) 297-9786 or ljones@burrell.com
###
About Bounty
Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following
premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; Bounty Glass &
Surfaces; Bounty Fun Prints; Bounty Designer's Touch; Bounty Home Décor; and Bounty Cooking. Additionally,
P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. Procter & Gamble sells
Bounty in the United States, Puerto Rico, and Canada. For more information on Bounty, visit
www.quickerpickerupper.com.
About Procter & Gamble (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the
strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-
B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists
of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.