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Make a Name for Yourself!
How to Successfully Use Social Media Marketing
to Generate New Business Leads



                 michael gass consulting
ad agency biotech




CMO Study: 80% of decision makers said they
found their vendors not the other way around
Monday, April 4, 2011 5:16 AM

Subject: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tips
and More!
Date: Tuesday, March 29, 2011 9:04 AM
From: Stacy Carter <stacy@abzdesign.com>
To: Michael Gass michael@michaelgass.com
Conversation: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tips
and More!




      MARCH 2011        FORWARD TO A FRIEND | FOLLOW ME ON:

                        INSIGHTS
                        COMMUNITY HOSPITAL COMMUNICATIONS AUDIT CAN
                        INCREASE REVENUES
                        By conducting a review and evaluation of your hospital’s and competitor’s
                        marketing materials you can improve, coordinate and deliver more cost-
                        effective materials.
                        READ MORE


                        FACEBOOK UPGRADE: FIVE CHANGES TO YOUR COMMUNITY
                        HOSPITAL PAGE
                        Facebook recently announced a number of changes to its Pages, effective March
                        10, bringing the Pages to look and feel more like Profile Pages. Use the changes
                        to your advantage – learn how to utilize the upgraded Facebook Page to market
                        and manage your community hospital brand.
                        READ MORE


                        9 FLIP CAMERA LIGHTING TIPS FOR COMMUNITY HOSPITAL
                        VIDEOS
                        The use of post production lighting tips for Flip cameras will deliver a well-lit
                        video for every amateur videographer at your hospital.
                        READ MORE


                        6 ADVANTAGES FOR YOUR COMMUNITY HOSPITAL TO
                        WORKING WITH A HEALTHCARE AD AGENCY
                        Healthcare is an industry unlike any other, and there is a true value in working
                        with an ad agency that specializes in and understands healthcare marketing and
                        its operations – their healthcare knowledge gives your marketing the power to
                        deliver results.
                        READ MORE


                                                                                                            Page 1 of 2
IBM Study:
More change in
next 5 years than
the previous 50
michael@michaelgass.com

(205) 370-7750

Twitter: @michaelgass


www.michaelgass.com

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Gass -- 4P

  • 1. Make a Name for Yourself! How to Successfully Use Social Media Marketing to Generate New Business Leads michael gass consulting
  • 2.
  • 3. ad agency biotech CMO Study: 80% of decision makers said they found their vendors not the other way around
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
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  • 15.
  • 16.
  • 17.
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  • 22.
  • 23.
  • 24. Monday, April 4, 2011 5:16 AM Subject: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tips and More! Date: Tuesday, March 29, 2011 9:04 AM From: Stacy Carter <stacy@abzdesign.com> To: Michael Gass michael@michaelgass.com Conversation: Creative Triage: Communications Audit, Facebook Upgrade, Flip Camera Tips and More! MARCH 2011 FORWARD TO A FRIEND | FOLLOW ME ON: INSIGHTS COMMUNITY HOSPITAL COMMUNICATIONS AUDIT CAN INCREASE REVENUES By conducting a review and evaluation of your hospital’s and competitor’s marketing materials you can improve, coordinate and deliver more cost- effective materials. READ MORE FACEBOOK UPGRADE: FIVE CHANGES TO YOUR COMMUNITY HOSPITAL PAGE Facebook recently announced a number of changes to its Pages, effective March 10, bringing the Pages to look and feel more like Profile Pages. Use the changes to your advantage – learn how to utilize the upgraded Facebook Page to market and manage your community hospital brand. READ MORE 9 FLIP CAMERA LIGHTING TIPS FOR COMMUNITY HOSPITAL VIDEOS The use of post production lighting tips for Flip cameras will deliver a well-lit video for every amateur videographer at your hospital. READ MORE 6 ADVANTAGES FOR YOUR COMMUNITY HOSPITAL TO WORKING WITH A HEALTHCARE AD AGENCY Healthcare is an industry unlike any other, and there is a true value in working with an ad agency that specializes in and understands healthcare marketing and its operations – their healthcare knowledge gives your marketing the power to deliver results. READ MORE Page 1 of 2
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. IBM Study: More change in next 5 years than the previous 50