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Katz -- Gamification
- 1. Gamification as a Digital Marketing Strategy BOLO 2011 Dan Katz Director, Product Management
- 2. A little bit about us 6 years helping businesses increase engagement Proven track record with over 100 deployments Solution-based approach combining software + services A flexible, future-proof platform with over 30 releases
- 3. Some of the brands we’ve helped
- 4. The Problem ☐ - SEO, SEM, Marketing Huge potential user base ☐ Relevant Content - Optimized for audience ☐ User Engagement - ?????
- 5. So how do I get users to: Visitmore frequently Viewmore pages each visit Spendmore time each visit
- 6. Who has figured out engagement & loyalty? Game Designers Social Networks Airlines & Hotels 500Mpeople playing games at least 1hr per day 120M people choosing vendors to earn status & rewards 750M people sharing 30B pieces of content monthly What’s their secret?
- 11. Job Titles
- 15. Discounts & incentivesIn other words, they’re using game mechanics to drive loyalty & engagement.
- 16. Best Practice # 1: Do Something Different NBC The Office, Dunder Mifflin Infinity
- 19. Best Practice # 2: Know Your Audience Chiquita / Empower Media Make your Way to Rio
- 21. Page Views: 1 Million Time on site: 4.5 minutes Registered Users: 15,000
- 22. Best Practice # 3: Engage with Multiple Platforms USA Networks Club Psych
- 24. Page Views: 9M > 16M Visits/Month: 2 > 4.5 Time on Site: 14m > 22m 40% increase in viewership for 18-34 demographic
- 26. Best Practice # 4: Keep Your Brand Strong Stella & Dot S &D University
Notes de l'éditeur
- GAME designers:Call of Duty, 7 million copies in first 24 hoursiPhone 4: 1.5 million units
- 50,000 FansWin real world merchandise. 47% of those redeeming bought other items with cashCampus Wars – 7500 students from 1000 colleges around the country+40% increase in viewership for the 18-34 demographic achieving Psych's highest rating in that demo.Best Social-Media Loyalty Program –AdAge Media Vanguard AwardsThese initiatives engaged the fans on a deeper level, provided them with tools to help spread the word and it resulted in a Ratings Lift.For a Content Development company in the multiplatform Entertainment space, this initiative is a huge win across the board.