8. THE SIX CRITERIATHE SIX CRITERIA
1.1. The owners have reached a crossroads andThe owners have reached a crossroads and
made amade a CHOICECHOICE..
2.2. The company is recognized by its peers asThe company is recognized by its peers as
being thebeing the BESTBEST at what it does.at what it does.
3.3. The company has been singled out for itsThe company has been singled out for its
CONTRIBUTIONSCONTRIBUTIONS to its community.to its community.
4.4. The company has been consistentlyThe company has been consistently
PROFITABLEPROFITABLE for 15-20 years.for 15-20 years.
5.5. The company isThe company is “HUMAN-SCALE”“HUMAN-SCALE”..
6.6. The company hasThe company has MOJOMOJO..
9.
10. #1: THE LEADER#1: THE LEADER
FACTORFACTOR
The owners and leadersThe owners and leaders
knowknow WHOWHO they are,they are,
WHATWHAT they want out ofthey want out of
business, andbusiness, and WHYWHY..
13. The companies areThe companies are
ROOTEDROOTED in thein the
communities in whichcommunities in which
they do business.they do business.
#2: THE COMMUNITY#2: THE COMMUNITY
FACTORFACTOR
15. The companies enjoy close,The companies enjoy close,
PERSONALPERSONAL ties withties with
customers & suppliers.customers & suppliers.
#3: THE#3: THE
CUSTOMER/SUPPLIECUSTOMER/SUPPLIE
R FACTORR FACTOR
17. The customers comeThe customers come
second. Thesecond. The
EMPLOYEESEMPLOYEES come first.come first.
#4: THE EMPLOYEE#4: THE EMPLOYEE
FACTORFACTOR
23. The companies have aThe companies have a
sound business modelsound business model
and protect theirand protect their GROSSGROSS
MARGINSMARGINS..
#5: THE (MISSING)#5: THE (MISSING)
MARGIN FACTORMARGIN FACTOR
25. The owners and leaders areThe owners and leaders are
inin LOVELOVE with what theirwith what their
companies do.companies do.
#6: THE PASSION#6: THE PASSION
FACTORFACTOR
26. the soul ofthe soul of
an artistan artist……
…whosewhose means of
expression happens
to be business
30. You can’t take care ofYou can’t take care of
others unless you takeothers unless you take
care of yourself first.care of yourself first.
ADDENDUM TOADDENDUM TO
FACTOR #6FACTOR #6
