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BOLO2010 Willey
1. PARTNERING WITH OTHER AGENCIES AND 3RD PARTY PROVIDERS FOR TECHNOLOGY AND DEVELOPMENT A primer on how to do it the right way. Presented by: Brandon M. Willey
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3. Your Agency sucks at something. Brandon Willey | @bwilley www.tasteredPear.com
4. Everyone in your Agency knows it and it affects your creations more than you may admit. Brandon Willey | @bwilley www.tasteredPear.com
5. There is a better Agency out there at that thing you suck at--but they have their own suck dept. Brandon Willey | @bwilley www.tasteredPear.com
6. You just cannot do it all well. Unless you’re a massive agency. And even then… Brandon Willey | @bwilley www.tasteredPear.com
7. So let us work together and relieve our stress and make our clients uberhappy. Brandon Willey | @bwilley www.tasteredPear.com
8. Suck no more. We’ve stopped our suck. You should stop yours too. Brandon Willey | @bwilley www.tasteredPear.com
9. You know creative, we know code. You are students of marketing and design. Brandon Willey | @bwilley www.tasteredPear.com
10. There are others like us in your community—freelancers or firms like ours. Brandon Willey | @bwilley www.tasteredPear.com
11. To Outsource or to Partner is the question. Do you find a freelancer or find a firm? Brandon Willey | @bwilley www.tasteredPear.com
12. A Partner is committed to the long term. They focus on the lasting relationship. Brandon Willey | @bwilley www.tasteredPear.com
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18. Now, rock it together and make the world better with your co-creations. Brandon Willey | @bwilley www.tasteredPear.com
19. Questions? This is not your last chance. My contact info is next. Brandon Willey | @bwilley www.tasteredPear.com
20. THANK YOU! Brandon M. Willey (602) 714-1119 @bwilley [email_address] *slides available at www.tasteredpear.com/bolo2010
Notes de l'éditeur
We fancy ourselves quite skilled in the software realm. But even we have our limitations. We don’t program for native blackberry. We don’t write ASP.net or Cold Fusion. We don’t write Flex or Actionscript. There’s a chance that even if you do “Facebook development” you probably can’t thread a 3 rd party event management software’s API into a Facebook application. There’s always a limitation.
We now kick our design work out to a number of agencies and then they kick the development back. The end product rocks that much better. In fact, we work with agencies almost exclusively and in a number of cases we hand over the client relationship completely since you guys are so great at that stuff!
We are students of technology. We are always learning, pushing, playing, pair programming, peer reviewing and getting better every day.
Or Agency Fusion in Utah that focus on making you guys look awesome to your clients.
You can always go to India or that independent guy that works from home. They work and they’re usually cheaper. Just be prepared. Be prepared for delays or longer turnarounds. Be prepared for unavailability if they’re out on vacation or booked up when you need them.
They look forward to working with you again and again.
Ramp up – There’s a good chance that the first several projects have already been pitched to the client and scope is already defined. That’s okay. Get through those and then work together on the next ones from the ground up.
Retainer – As with any retainer the advantage is response time, loyalty, and security for all parties involved. Allows for questions at any time, accommodates time involved in scoping or quoting, etc.
First - Now that you’ve established financial security and process you can begin to build trust and lean on each other’s expertise.
![I’m Brandon Willey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brandon Willey | @bwilley www.tasteredPear.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)