E-handlare, bygg varumärke med designat emballage!

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Generellt om hur man bygger varumärke och specifikt om vikten av att företag som bedriver e-handel använder designat emballage för att bygga varumärke, generera försäljning och skapa relation och lojalitet hos sina kunder. Presentation genomförd hos e-handelsnätverket i Kalmar 2014.

Marketing

VAD ÄR ETT VARUMÄRKE?
TYCKA TÄNKA
KÄNNA SÄGA

1. Skapar differentiering
2. Förlänger livslängden
3. Sänker kommunikationskostnad
4. Ett ledningsverktyg som skapar fokus, vi-känsla
5. Attraherar kompetent personal
6. Högre pris
7. Verkar som garant för kunden
ETT STARKT VARUMÄRKE

1. Volym
2. Transaktionen
3. Pack- och logistik
4.Lojalitet & Kundrelationer
UTMANINGAR INOM E-HANDEL

DEN TOTALA KUNDUPPLEVELSEN
Jobba med det du har…

MÖTEN MED KUNDEN ONLINE
1. Trafik till butik
2. Looks & Feel
3. Flöden - köp
4. …. men sen då?

• Det första fysiska mötet
• Tror på vad du säger
• Odelad uppmärksamhet
• Ett naturligt samtal
• En befintlig relation
SÄG NÅGOT!
ETT UNIKT MÖTE

ETT ATTRAKTIVT YTTRE
HÖJER VÄRDET PÅ INNEHÅLLET

FAKTA
71% förväntar sig en designad låda
9 av 10 återanvänder ett designat emballage
35% upptäck en ny leverantör
Ökar intresset för sitt varumärke med 30%
40% skulle dela en bild i sociala medier
52% att de handlar igen
Dotcom Distribution’s 2013 eCommerce Packaging survey.

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E-handlare, bygg varumärke med designat emballage!

1. BYGG VARUMÄRKE MED DESIGNAT EMBALLAGE

3. VAD ÄR ETT VARUMÄRKE?

4. VAD ÄR ETT VARUMÄRKE? TYCKA TÄNKA KÄNNA SÄGA

6. 1. Skapar differentiering 2. Förlänger livslängden 3. Sänker kommunikationskostnad 4. Ett ledningsverktyg som skapar fokus, vi-känsla 5. Attraherar kompetent personal 6. Högre pris 7. Verkar som garant för kunden ETT STARKT VARUMÄRKE

7. MEN HUR GÖR MAN DÅ?

8. 1. Börja med att ge – Jag vill ge tillbaka! 2. Bara för utvalda – Jag vill också ha! 3. Visa äkthet – Jag tror på dig – Följa! 4. Skapa lock-in-effect – Svårt att byta! 5. Lika barn leka bäst – Live your brand! 6. Andra gör… – Då vill jag också! TIPS

9. http://youtu.be/vHVWegNfQl0

10. PÅ WEBBEN…

11. 1. Volym 2. Transaktionen 3. Pack- och logistik 4.Lojalitet & Kundrelationer UTMANINGAR INOM E-HANDEL

12. DEN TOTALA KUNDUPPLEVELSEN Jobba med det du har…

13. MÖTEN MED KUNDEN ONLINE 1. Trafik till butik 2. Looks & Feel 3. Flöden - köp 4. …. men sen då?

14. VILL DU KÖPA MER?

15. • Det första fysiska mötet • Tror på vad du säger • Odelad uppmärksamhet • Ett naturligt samtal • En befintlig relation SÄG NÅGOT! ETT UNIKT MÖTE

16. UPPLEVELSEN

17. ETT ATTRAKTIVT YTTRE HÖJER VÄRDET PÅ INNEHÅLLET

18. FAKTA 71% förväntar sig en designad låda 9 av 10 återanvänder ett designat emballage 35% upptäck en ny leverantör Ökar intresset för sitt varumärke med 30% 40% skulle dela en bild i sociala medier 52% att de handlar igen Dotcom Distribution’s 2013 eCommerce Packaging survey.

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32. DET ÄR ENKELT

33. DESIGNAT POSTEMBALLAGE WWW.BOXCOM.SE

E-handlare, bygg varumärke med designat emballage!

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