2. WELCOME All#$Star$Celebrity$$
$Kick#Off$Party$$
$
$
$
$
$
WHO:$$$$$$$$$$$$$$$Exclusive$to$VIPs,$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$sports/entertainment$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$professionals$
$
DATE:$$$$$$$$$$$$$$$Mon.,$July$15,$2013$$
$
LOCATION:$$$$$Playboy$Mansion$
$
TIME:$$$$$$$$$$$$$$$$8:00pm$–$2:00am$$
$
ATTIRE:$$$$$$$$$$$$Sexy$Cocktail$
$
BENEFITING:$$$Artists$&$Athletes$
$
ENTRY:$$$$$$$$$$$$$$Invitation$Only$

3. Flo$Rida$ Jeremy$Piven$
Chad$Ochocinco$ Jamie$Foxx$ Blake$Griffin$ Chris$Bosh$
TONY$GONZALEZ$$$keyshawn$johnson$$$$$SUGAR$RAY$LEONARD$$$$$jarde$leto$$$$$ZACH$LEVI$$$$$reggie$bush$$
$$$$$$$$$$$mark$sanchez$$$$RAY$LEWIS$$$$$willie$mcginest$$$$$SHAWNE$MERRIMAN$$$$$lamar$odom$$$$$CARMELO$ANTHONY$
MILES$AUSTIN$$$$$paul$pierce$$$$$WARREN$MOON$$$$$luke$walton$$$$$JOE$THIESMAN$$$$$omar$miller$
amar’e$stoudemire$$
Eddie$Cibrian$&$
LeeAnn$Rimes$Kim$Kardashian$

4. ! !!Celebrity$Poker$Tournament$
! $$Playboy$Playmates$$
! $$Celebrity$GiUing$Suite$
! $$Silent$aucVon$to$benefit$designated$$$$$
$$$$$$$charity$(2013$TO$BENEFIT$ARTISTS$&$ATHLETES)$
! $$Past$performances$included$
" $$LMFAO&
" &&Jamie&Foxx&
" &&Flo&Rida&&
" &&DJ&Irie&
" &&DJ&Eddie&George&
" &&DJ&Marcellus&Wiley&
" &&Pussycat&Dolls&
Flo Rida
LMFAO
Jamie
Foxx

6. " !!Category!Exclusivity!!
" !!“Official'Presenting'Sponsor”!!!!
" !!Logo!on!Step!n’!Repeat!at!arrival!area!for!athletes,!celebrities,!media!!
" !!Logo!on!poker!tables,!video!screens,!or!gobos!inside!the!venue!
" !!Logo!on!event!invitations!sent!out!to!all!distinguished!guests!!!
" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!
" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!!
" !!Models!in!sponsor!clothing!can!be!featured!on!the!red!carpet!!
" !!Inclusion!in!the!VIP!gift!bag!(given!to!celebrities,!athletes!&!distinguished!guests)!
" !!VIP!Shuttle!for!all!guests!!
" !!VIP!Poker!(8!per!table)!–!each!table!to!feature!celebrity!talent!!
" !!Drive!on!passes!and!VIP!transportation!for!Sponsor’s!guests!
" !!VIP!Cabanas,!bottle!service,!VIP!table!!!
" !!Sponsorship!recap!and!“first!right!of!refusal”!
" !'VIP'credentials'to'the'event'can'be'purchased'at'an'additional'cost'

7. " !!Category!Exclusivity!!!!
" !!Sponsor!displays!in!your!area!for!photos!(sponsor'to'provide'display'materials)!!
" !!Gifting!suite!located!on!the!front!lawn!for!full!access!to!all!media!covering!the!event!
" !!Body!painted!Playboy!Playmates!to!wear!promo!advertising!for!Sponsor!(additional''
'''''''cost'to'sponsor)''
" !!Branded!activation!area!at!event!for!product!placement,!demonstration,!sampling!!
" !!Product!quantities!can!range!from!50R200!(based'on'what'you'want'to'gift'celebrities)!!
" !!Sponsor!to!have!designated!area!to!display!as!they!choose!(Production'company'to'''
'''''''coordinate'sponsors'displays'and'area'in'advance)'
" !!VIP!Shuttle!for!all!guests!from!designated!lot!
" !!Option!to!bring!an!event!photographer!!
" !!Photos!from!event!on!disk!and!available!for!digital!download!
" !!Sponsorship!recap!and!“first!right!of!refusal”!
" !'VIP'credentials'to'the'event'can'be'purchased'at'an'additional'cost'

8. SOCIAL MEDIA PACKAGE – !
Player$Press$(online):$
Campaign:! ! ! !Component$ !Total$Cost$ !!
PlayerPress.com!–!Playboy!Party ! !Twitter!Stream!Web!Page! !$15,000! !!
PlayerPress.com!R!!Playboy!Party! ! !CoRBranded!Tweets! !$10,000! !!
PlayerPress.com!–!Playboy!Party! ! !Banner!Advertising! !$5,000! !!
! ! ! !TOTAL!VALUE:! '$30,000! ''
!
PlayerPress.com$#$Twitter$Stream$Web$Page$$
PlayerPress.com!to!create!a!custom!web!page!(www.playerpress.com/celebratethegame)!to!
stream!all!tweets!from!the!party!and!from!pro!athletes!and!guests!using!the!TBD!hash!tag.!!For!
example!when!event!guests!tweet!the!hash!tag!(#celebratethegame)!in!their!tweets!it!will!appear!
in!the!realRtime!Twitter!stream!on!the!web!page.!The!web!page!to!be!coRbranded!and!will!include!
event!sponsors!logos!on!designed!page!skins.!PlayerPress.com!Twitter!board!can!also!be!projected!
on!a!screen!at!the!event!so!guests!can!see!their!tweets!on!the!board.!!
Value:!$15,000!!
!
!
PlayerPress.com$#$Co#Branded$"Tweets"$
Brands!can!launch!a!PlayerPress.com!Twitter!campaign!by!having!us!update!all!our!followers!(25K+)!on!multiple!accounts!
with!"tweets"!about!the!Celebrity!Kickoff!Party!the!week!of!the!ESPYS!and!the!Twitter!stream!webRpage.!Tweets!can!link!
to!a!sponsor!website.!CoRbranded!PlayerPress.com!"Tweets"!are!based!on!a!PPF!(PriceRPerRFollowerRPerRTweet)!rate!and!
are!meant!to!drive!more!followers!to!the!coRbranded!Twitter!stream!webRpage!or!sponsor!website.!!!
Cost:!$0.05!(per!tweet/per!follower)!!!!Value:!$10,000!(8x!CoRBranded!Tweets)!
!
PlayerPress.com$#$Banner$Advertising$
PlayerPress.com!to!provide!highRimpact!"aboveRtheRfold"!banner!advertising!on!our!network!to!promote!the!Twitter!
stream!webRpage!or!sponsor!website.!We!can!offer!a!Leaderboard!Banner!ad!slot!(728x90)!on!the!header!to!appear!on!
runRofRsite.!!
Creative!Development!=!$1,000!
Fixed!Ad!Slot!(RunRofRSite)!=!$4,000!
Value:$$5,000$
$

9. Gifting Layout
Front Lawn
BAR

10. forthcoming.
Rev
9:00pm-2:00amFrontLawn,BackLawn&PoolArea
2D
N
12' 0"
12'0"VIP5
AERIAL ARTIST
16' 0"
20'0"
STAGE
VIP1 VIP2 VIP3 VIP4
VIP6
VIP7
VIP8
VIP9
VIP10
VIP11
VIP12 VIP13
VIP14
VIP15
AERIAL ARTIST
CENTER BAR
DANCE FLOOR
MANSION
POOL
15'6"
HEDGE ROW
Venue Layout

11. A Branded Management Event Production