1. UNIVERSITI UTARA MALAYSIA Faculty of Information Technology IT POLICY AND STRATEGY Prepared for A.P.D. Wan Rozaini bt Sheik Osman Prepared by Mustafa Musa Jaber (801607) 2009 June 7, 2009 SWOT Analysis
2. June 7, 2009 content A. Outline 1.Introdection 2.Definitions of SWOT Analysis 2.1.Strength 2.2.Weakness 2.3.Opportunities 2.4.Threats 3. Starbucks 4. Conclusion
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5. S.W.O.T represents : S trengths W eaknesses O pportunities T hreats June 7, 2009 Source : www.lab.mapanno.com
6. A SWOT analysis is a framework for the organization or Firms in strategic planning, which is used for internal and external factors that can help them facilitate the decision making. Why SWOT Analysis is important ? The SWOT analysis is an important planning tool for an institution that helps to identify in a systematic and organized, its internal strengths and to share to match the strengths with the best opportunities for the environment 2. SWOT Analysis Source : www.rapidbi.com/swot June 7, 2009
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11. June 7, 2009 Tools for Strategy Formulation SO Strategies: Use strengths to take advantage of opportunities WO Strategies: Overcome weaknesses to take advantage of opportunities ST Strategies: Use strengths to avoid threats WT Strategies: Minimize weaknesses and avoid threats Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) WO Strategies WT Strategies ST Strategies SO Strategies
12. Source : www.marketingteacher.com/SWOT/starbucks_swot.htm Strengths. Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. Weaknesses. The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. Opportunities. Starbucks are very good at taking advantage of opportunities . In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard. New products and services that can be retailed in their cafes, such as Fair Trade products. Co-branding with other manufacturers of food and drink. Threats. Who knows if the market for coffee will grow and stay in favors with customers, or whether another type of beverage or leisure activity will replace coffee in the future? Starbucks are exposed to rises in the cost of coffee and dairy products. 3.Starbucks :-is the largest coffeehouse company in the world. June 7, 2009
