12. Links Are Not Created Equal Web Site A Web Site B Killer Link 1 Link 1 Link 2 …… .. … 1,000 #1! #2 Search Results
13. The Flow Of PageRank Pages are given an “innate”, albeit tiny, amount of PageRank Pages then accrue PageRank from every link that points to them
14. The Flow Of PageRank The amount of PageRank that a page can pass is a function of that page ’s PageRank PageRank Passable PageRank X F(X)
15. PageRank is Split Evenly Between the Links on a Page Link Link F(x)*0.5 F(x)*0.5 X
16. PageRank is an Iterative Algorithm Link Link F(x)*0.5 F(x)*0.5 F(y) Link X y y
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19. Role of Relevance Your Page (Used Ford Mustangs) Casino Gambling Online Prescriptions Car and Driver Magazine Ford vehicles .com Low Value High Value
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21. The Concept of Authority A A A All Websites about Used Cars