Surviving Corona
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This deck is from a presentation B. Zachary Bennett gave during the C19 pandemic of 2020 in an effort to help small businesses survive the stay-at-home orders and prepare for any future crisis.
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Surviving Corona
- 1. Surviving Corona B. Zachary Bennett Reformation Productions
- 2. Housekeeping for today’s webinar
- 3. Michael J. Fox Michael Fox
- 7. Tell me about you and your business life About You AUDIENCE POLL
- 8. B. Zachary Bennett Business Communications Executive • President of Marketing Agency • Creative Director • Focus Group Moderator • Strategic Director Introduction • Chief Marketing Officer (CMO) • Business Coach
- 9. B. Zachary Bennett Business Communications Executive • Author It’s a comparative walk through human relationship building and the processes and the commitment of owning a business and building relationships with customers to promote your business to reach success. relationship building has many parallels in both couples and business. Introduction / SME MARRIED TO MARKETING BZacharyBennett.com/M2M
- 10. B. Zachary Bennett Business Communications Executive / SME • Author • Podcast host Introduction For Business Owners and Entrepreneurs - Business Tips, Case Studies, Best Practices, Q&A, Warnings, and More. - Available wherever you enjoy podcasts
- 11. B. Zachary Bennett Business Communications Executive / SME • Author • Podcast host • Speaker Introduction Keynote lectures and Workshops - Associations - Organizations - Companies
- 12. Introduction
- 13. An enlightened business owner is a better business owner. Introduction • Free enterprise • Pure capitalism • Freedom of destiny • American dream
- 14. Provide for your family Contribute to our economy Employ others Realize the dream
- 16. Preparing for the webinar • Relevant • Valuable • Unique AGENDA What I’m Not Going To Do Today • Debate the seriousness of Covid 19 as an illness • Debate quarantine as a response • Debate who’s fault it is that we are in a pandemic
- 17. Bottom Line • The Pandemic Is Here • It is hurting the business community AGENDA Today’s Objectives and Discussions • What can we learn from it • What can we do to survive it • What can we do to thrive inspite of it
- 18. Tell me about your business industry About You AUDIENCE POLL
- 19. 3 pillars of a successful business WHAT CAN WE LEARN
- 20. Crisis exposes mistakes and flaws in our lives 1. The impossible is possible • Despite history, we believed it could never happen. • We weren’t ready. . WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’ Lack of preparedness
- 21. Crisis exposes mistakes and flaws in our lives 1. The impossible is possible • Despite history, we believed it could never happen. • We weren’t ready. 2. What America considers “essential” • Many businesses began to examining their purpose. • All businesses are essential to someone, that’s why they exist. WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’ Lack of preparedness
- 22. Crisis exposes mistakes and flaws in our lives 3. Invest in your future • Business as usual ( “the way we’ve always done it” ) isn’t adequate • We’ve seen businesses scramble to build and implement digital tools • We were unprepared • Work at the speed of the customer • We have to fully understand our audience in order to adapt to their wants, needs, and lifestyles. Buying habits have changed dramatically since the pandemic started. • Get to know your consumer base WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’
- 23. Crisis exposes mistakes and flaws in our lives 4. Communication Is Key • You do have to have ways to communicate with your audience(s) • Workers • Customers • Partners • Quarantine creates desire for communication • Digital communication has become essential • Social Media, Mobile, Podcasts, Online Profiles and Listings, etc. WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’ Natural assumptions aren’t good enough
- 24. Crisis exposes mistakes and flaws in our lives 4. Communication Is Key • You do have to have ways to communicate with your audience(s) • Workers • Customers • Partners • Quarantine creates desire for communication • Digital communication has become essential • Social Media, Mobile, Podcasts, Online Profiles and Listings, etc. WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’ Natural assumptions aren’t good enough WHAT TO SAY • Keep in touch to let them know you aren’t out of business through Social Media o Let them know how to work with you during the pandemic • If you are closed, let them know you are sympathetic and we are all in this together and that you will reopen once the pandemic is over. • Hairdressers, nail salons, personal care professionals - If you are not able to be open, what do you do? o Don't give up. Reach out to them. Give them value about how to maintain in your absence.
- 25. Crisis exposes mistakes and flaws in our lives 4. Communication Is Key • You do have to have ways to communicate with your audience(s) • Workers • Customers • Partners • Quarantine creates desire for communication • Digital communication has become essential • Social Media, Mobile, Podcasts, Online Profiles and Listings, etc. 5. Have a Plan B for operations • “We’ve always done it this way” – not good enough WHAT CAN WE LEARNWould’a’ Could’a’ Should’a’ CORONA INSPIRED OFFERINGS • Delivery • Contactless Delivery • Curbside Pick-up • eCommerce
- 26. Survival is a great motivator 1. Make use of the government programs • PPP WHAT CAN WE DOI will survive
- 27. Survival is a great motivator 1. Make use of the government programs • PPP • EIDL WHAT CAN WE DOI will survive
- 28. Survival is a great motivator 1. Make use of the government programs • PPP • EIDL 2. Explore private sector programs 3. Renegotiate terms of contracts and debts WHAT CAN WE DOI will survive
- 29. Survival is a great motivator 1. Make use of the government programs • PPP • EIDL 2. Explore private sector programs 3. Renegotiate terms of contracts and debts 4. Adjust to virtual meetings WHAT CAN WE DOI will survive
- 30. Survival is a great motivator 1. Make use of the government programs • PPP • EIDL 2. Explore private sector programs 3. Renegotiate terms of contracts and debts 4. Adjust to virtual meetings 5. Adjust your spending / reallocate your budgets 6. Prioritize critical operations WHAT CAN WE DOI will survive
- 31. What can you do during this time come out ahead? - Learn from the lessons mentioned earlier 1. Get to know your consumer target better HOW TO THRIVESucceed despite covid CONSUMER RESEARCH • What are their common demographics • Where do they live, work, and play • What are their likes and dislikes • How can you influence them to choose you • What do they think about you or your product/svc Informed Strategy
- 32. What can you do during this time come out ahead? - Learn from the lessons mentioned earlier 1. Get to know your consumer target better 2. Explore different offerings HOW TO THRIVESucceed despite covid LOOK AT THE POSSIBILITIES • eCommerce • Curbside Pick-up • ZOOM consultations • Delivery
- 33. What can you do during this time come out ahead? - Learn from the lessons mentioned earlier 1. Get to know your consumer target better 2. Explore different offerings 3. Invest in your digital presence • Website • Social Media • Podcasting • Digital Advertising • Apps HOW TO THRIVESucceed despite covid DIGITAL PRESENCE IS ESSENTIAL • Limited or contactless society = the new normal • People are devouring digital content at an unprecedented rate Grow those aspects of your business • Build virtual capabilities of your offerings • Build your e-commerce • Build an app • Build/Use mobile communications Utilize social media and podcasts to reach your audience during this time. • Social Media • Foundational Participation • Advertising • Podcasts o Start your own o Sponsor others (advertising)
- 34. What can you do during this time come out ahead? 1. Get to know your consumer target better 2. Explore different offerings 3. Invest in your digital presence • Website • Social Media • Podcasting • Digital Advertising • Apps HOW TO THRIVESucceed despite covid IMPROVEMENTS • If you have a presence, what can you do to improve it
- 35. What can you do during this time come out ahead? 1. Get to know your consumer target better 2. Explore different offerings 3. Invest in your digital presence • Website • Social Media • Podcasting • Digital Advertising • Apps 4. Catch Up / Do the things you haven’t been able to do HOW TO THRIVESucceed despite covid CATCH UP • Improve your branding o Better definition o New campaign • Update your marketing tools o Digital tools o Collateral materials • Get to know your target better This is a legitimate use of EIDL funds (but not PPP)
- 36. What can you do during this time come out ahead? 1. Get to know your consumer target better 2. Explore different offerings 3. Invest in your digital presence • Website • Social Media • Podcasting • Digital Advertising • Apps 4. Catch Up / Do the things you haven’t been able to do 5. Make the best use of your time • Be ready, prepared, for when this is over HOW TO THRIVESucceed despite covid
- 37. We will be giving out a copy of Married To Marketing to some of today’s participants in paperback, eBook, and audio book formats. To register go to: BZacharyBennett.com/webinar Webinar Code: c19 Entries will be verified with the webinar roster Free Drawing
- 38. Q&A M2M Opportunity Webinar Participant Survey
- 39. Thank you for attending today’s webinar •
Notes de l'éditeur
- Before we get started today, I have a few housekeeping items to go over. My name is Keith Arnett, I’m the Business Development Director at Reformation Productions. Thank you all for being here today. This webinar will be available after today’s presentation. You will get an email sent to the email address you used when registering about it. If you didn’t put the correct email for some reason, please let us know by sending an email to info@bzacharybennett.com and we’ll make sure you are included. During the webinar, if you have question, please type it into the chat. Zachary will be stopping throughout the presentation at set times to answer selected questions. If your question isn’t answered during the webinar, he will address it afterwards via email. All questions will be answered. The last webinar he did for SCORE, turned into a Q&A episode for Straight Shot marketing podcast so all questions will be answered There will be polls that pop up during the interview for you to fill out as well. Now, I’m going to turn it over to our presenter, Zachary, who is going to tell you a bit about himself and then get right into the content of today’s presentation – Surviving COVID 19 as a business But before I do that, I just want to take a moment to thank our sponsor, Reformation Productions, who is a full service marketing agency – that is they do consulting, creative work, and communications services. You can get more info about them, at ReformationPro.com Now, our presenter – B Zachary Bennett
- Hello – thank you keith Does anyone know who this is? Do you know what his middle name is? It’s Andrew He added the J because Michael Fox was this guy And all the actor databases in the 80s had him listed and Mr Fox here didn’t want to be confused. He also didn’t think Micheal A Fox was very humble sounded. Now, it today’s day and age, our database is the internet… google. And if you type in Zachary Bennett, you get this guy
- And as much as I’d like to be a younger actor out of Canada, I am not So to find me, you have to use my first initial That is why you see the B. and B. Zachary Bennett I just thought I’d clarify, it’s the number one question I get after speaking – what’s with the B. It’s my first name, ask my mother.
- If you want to reach me anywhere on the internet, you have to use the B.
- Easiest way to reach me is straight through my website, all the social media links are there in case you find value in today’s talk and you’d like to follow my content. – that’s where you’d go to find the links Now, I’m getting ready to tell you a little about me and why on earth any one would think you should listen to me But before I do that, tell me a bit about yourself here so I know who I’m talking to.
- Now, I’m getting ready to tell you a little about me and why on earth any one would think you should listen to me But before I do that, tell me a bit about yourself here so I know who I’m talking to. There should be a poll that pops up just so I get an idea about you and your business lives While you are doing that, I’ll tell you a bit about me and my place in this world
- In preparing for today’s webinar I had to think What was relevant to the business community today What would be a topic that would bring value to the community And what could I say that was unique within the subject that would bring that value to the business community. So here we are, talking about the effects of the Corona Pandemic on the business community. Now what I am not going to do…
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Ok, so let’s jump in shall we I’m going to talk about this first section using my three pillars analogy. All successful, sustainable business are built on three pillars: Administrative/Backoffice Communications Operations/Production Now a friend of mine from the SBDC, Benny SaintaRomana added a top layer to that during a Straight Shot episode we did not to long ago.. He called the three pillars legs of a stool and said that “Leadership” was the seat that sat a-top the stool. And I agree with him, but I have to give him credit for that layer in the analogy
- So let’s talk about the woulda coulda shouldas using that analogy but before we do that, we need to have an understanding. Crisis exposes mistakes and flaws in our live. - always has, doesn’t matter what the crisis is, it will reveal things about us Corona taught us that the impossible is possible. Despite history, we believe that something like this could never happen to us And from a leadership standpoint, we weren’t read. And the pandemic exposes a lack of preparedness -in our government, in our society, in our businesses
- Corona also taught us what America considers to be “essential” Many leaders, business owners, started to examing their purpose to see if they fit within the government mandated term “essential” Guys, self reflection is good – as people and as a business A lot of the brand development process that I lead companies through involves self-reflection and self realization Now I believe that all business are essential to someone, that’s why they exist. But you need to know that… and have the thinking and the data to back it up. I certainly would have never imagined that pizza delivery would be considered essential in America, until we realize that some people don’t know how to cook –it true, sad but true – ok, that’s funny but it is interesting to see what businesses considered themselves essential and stayed open once the governors issued shut down/stay at home/secure in place orders across our states
- The next leadership and administrative lessons have to do with the need to invest in your future Business as usual (the way we’ve always done it) isn’t adequate during a pandemic, we’ll talk more about that in a minute But we’ve seen business scramble to build and implement communication tools and operational process that they didn’t have Because we were unprepared, we put off things that we knew we should have been investing in all along We learned that we have to work at the speed of the customer A key to business is being able to fully understand your audience in order to adapt to their wants, needs, and lifestyles quickly. Buying habits have changed dramatically since the pandemic started. Invest in getting to know your consumer base. This is called consumer research. Study them, get to know them, learn them. There are several tools and processes available to help businesses do this.
- Moving on to the next pillar in our successful business – Communications/marketing We’ve learned that communication is key. If you didn’t know it before, communication is a foundational NEED for businessV You have to have ways to communicate with your audience(s) V– and that includes Workers, Customers, Partners Natural assumptions of looking on the bulletin board to get their schedule or driving by to see if you are open aren’t good enough V Quarantine has created a desire for communication Once people were stuck in their homes, their “need to know” became strong and stronger People began devouring digital content like videos, movies, podcasts, newsfeeds, social media in general V And that has proven that – digital communication has become essential Social media, podcast, your online presence – everything that can be done via the internet Other forms of communications – signage, flyers, reading materials, in-person of any sort – are all less feasible, during the pandemic Now, you must use your digital communication channels to talk with or market to you customers
- So, Zachary, you tell me I need to be communicating, I’m shut down or have limited hours, I have nothing to say. Yes you do Bare minimum, keep in touch with your audiences and let them know you aren’t out of businessV Let them know HOW to work with you during the pandemic if you have limited offerings or specialized servicesV If you ARE closed, then sympathize with them, we are all going through this together, reassure them that you will open once the pandemic is over. If your services are very personalized – Vlike you are a hair dresser, nail salon, chiropractor, something like that – reach out to your customers and let them know how to maintain in your absence They will love you for it – that builds loyalty Now if you don’t have ways to communicate digitally, that will go into the column of things you need to survive this pandemic You’ve got to have those communication tools available and in use
- Now we’ve talked about Leadership/big-picture lessons learned, and Communication lessons learned.. What about operations? Operations has to have a Plan B “we’ve just always done it THIS way” is no longer acceptable Businesses have had to change the normal operations to still operate, during this pandemicV A few Corona inspire offerings: Delivery – restaurants, bakeries, retailers – places that never even considered local delivery – are offering delivery now Contactless delivery – place that did delivery, like pizza businesses, offer “contactless delivery” to make people feel safe when ordering from them Curbside pickup – The only company that I knew of that had curbside pickup (not including drivethroughs) was Applebees. Now Best Buy offers curbside pickup. eCommerce – that’s a big one. Shop that depended on in-store browsing, have had to move to online, e-commerce sales.
- So moving on to the next section – that’s what we learned. Now, what can we do – to survive this pandemicV Survival is a great motivator for people First I would say, V make use of the government programs. A lot of business owners dislike the government, they dislike contracts, they don’t want to go through the hassle. Listen, every business in the country has been effected by the pandemic. And Washington is trying to keep our national economy afloat, which is quite a task when they are telling people that they can’t go out and earn a living. So they have developed two programs to help. The PPP, which is the payroll protection program – this program is designed to help employees keep their jobs even though they are not able to work – it’s so they aren’t on unemployment. V It was started as part of the Cares act, modified with the PPP Flexibility act, and now they are working on it again with the HEALS act. But basically, the government is giving money to businesses to keep their employees on payroll… now it IS in the form of a loan, however, that loan is forgiveable if you use it for its intended purposes. Which includes, currently – 60% must be used for payroll, 40% can be used for other expenses that the business may have. Here’s graphic we used on Straigth Shot marketing podcasts’ social media that has a little more detail. Another requirement, you also have to use all the money, over a 24 month (2 year) period. Another thing to note, even if you don’t think you can use it for it’s intended purposes and you need to use it as a non-forgiveable loan. It’s only a 1% loan – which is unbelievable. Deferred for 10 mos, up 2-5 year terms. So even as a loan, it’s great terms.
- The second program is called EIDL Now this is the Economic Injury Diasaster Loan. It is another low interest loan, but this one is currently not forgiveable, with the exception of the advance when you first apple, that is forgiveable It’s usable as working capital. Any expense you need to keep your business operating – payroll, marketing, office supplies, utilities, all your normal business expenses. However, you CANNOT use the funds for expansion. You can use it as seed money to open a new location or to expand your current fascilities. That isn’t it’s purpose. Stay true to it’s purpose and you will be fine. For small businesses, 500 employees or less, is a 3.75% loan. For non-profits, it’s a 2.75% loan. Deferred payments for 12 months. Which again, great terms. Don’t be scared of these programs. If you need some help, reach out to me, I have contacts in the SBA that I can refer you to.c
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Rooted – started as part of Chantelar Studios, doing original composition for jingles, commercials, videos, etc.
- Ok… that brings us to a close for today… if you had question, that didn’t get answered yet, Zachary will get back with you via email. You can feel free to type your questions right up until the close of the webinar here… so you might be able to hurry up and get it in Thank you Zachary for joining us today. For those of you that are interested in getting his book, you can go to bzacharybennett.com or search amazon for Married To Marketing Again, thank you all for joining us here today, I trust you found value in today’s presentation. The webinar will be made available after today. The information about how to get to it will be emailed to you to the email address you used when registering, if you didn’t register with a valid or correct email address, send an email to info@bzacharybennett.com to be included. Now, that concludes our webinar today. Thanks again for attending.
- Before we get started today, I have a few housekeeping items to go over. My name is Keith Arnett, I’m the Business Development Director at Reformation Productions. Thank you all for being here today. This webinar will be available after today’s presentation. You will get an email sent to the email address you used when registering about it. If you didn’t put the correct email for some reason, please let us know by sending an email to info@bzacharybennett.com and we’ll make sure you are included. During the webinar, if you have question, please type it into the chat. Zachary will be stopping throughout the presentation at set times to answer selected questions. If your question isn’t answered during the webinar, he will address it afterwards via email. All questions will be answered. The last webinar he did for SCORE, turned into a Q&A episode for Straight Shot marketing podcast so all questions will be answered There will be polls that pop up during the interview for you to fill out as well. Now, I’m going to turn it over to our presenter, Zachary, who is going to tell you a bit about himself and then get right into the content of today’s presentation – Surviving COVID 19 as a business But before I do that, I just want to take a moment to thank our sponsor, Reformation Productions, who is a full service marketing agency – that is they do consulting, creative work, and communications services. You can get more info about them, at ReformationPro.com Now, our presenter – B Zachary Bennett
- Before we get started today, I have a few housekeeping items to go over. My name is Keith Arnett, I’m the Business Development Director at Reformation Productions. Thank you all for being here today. This webinar will be available after today’s presentation. You will get an email sent to the email address you used when registering about it. If you didn’t put the correct email for some reason, please let us know by sending an email to info@bzacharybennett.com and we’ll make sure you are included. During the webinar, if you have question, please type it into the chat. Zachary will be stopping throughout the presentation at set times to answer selected questions. If your question isn’t answered during the webinar, he will address it afterwards via email. All questions will be answered. The last webinar he did for SCORE, turned into a Q&A episode for Straight Shot marketing podcast so all questions will be answered There will be polls that pop up during the interview for you to fill out as well. Now, I’m going to turn it over to our presenter, Zachary, who is going to tell you a bit about himself and then get right into the content of today’s presentation – Surviving COVID 19 as a business But before I do that, I just want to take a moment to thank our sponsor, Reformation Productions, who is a full service marketing agency – that is they do consulting, creative work, and communications services. You can get more info about them, at ReformationPro.com Now, our presenter – B Zachary Bennett