2. PLANNING
Definition:
Planning encompasses defining the
organization’s objectives or goals,
establishing an overall strategy for
achieving those goals and developing a
comprehensive hierarchy of plans to
integrate and coordinate activities .”
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3. PLANNING
The Purpose of Planning:
Gives direction
Establishes coordination
Reduces uncertainty
Reduces overlapping / wasteful action
Establishes objectives or standards
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4. Criticisms of Formal
Planning
Planning may create rigidity.
Plans cannot be developed for a
dynamic environment.
Formal plans cannot replace
intuition and creativity.
Planning focuses managers’
attention on today’s competition,
not on tomorrow’s survival
Formal planning reinforces success,
which may lead to failure
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5. Planning Increases
Performance
Generally produces positive financial
results
Quality of the planning process and
the implementation efforts are
more important than the extent of
planning
Environmental change can strongly
affect the impact of planning
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6. Types of Plans
FREQUENCY
BREADTH TIME FRAME SPECIFICITY OF USE
Strategic Long-term Directional Single use
Tactical Short-term Specific Standing
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7. Types of Plans
Strategic -- organization wide,
overall objectives, position firm in
environment
Tactical -- specify the details of
how overall objectives are to be
met
Short term -- less than a year
long term -- beyond five years
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8. Types of Plans
Specific -- clearly defined
objectives
Directional -- flexible plans
setting out general guidelines
Single use -- meets the needs
of a unique situation
Standing -- provides guidance
for repeatedly performed actions
BIMTECH FOUNDATION COURSE : PPM 8
JUNE 2010
9. Clear Low
Specific Plans
Flexibility
Objectives
General Directional Plans High
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10. Managerial Levels and
Plans
Strategic
Planning
Top
Executives
Middle-level
Managers
First-level
Operational Managers
Planning
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11. Management By Objectives
(MBO)
What is MBO ?
A system in which specific performance
objectives are jointly determined by
subordinates and their superiors,
progress toward objectives is
periodically reviewed and rewards are
allocated on the basis of that progress.
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12. Management By Objectives
Common MBO elements
Identify key job tasks
Set specific and challenging goals
Encourage active participation
Prioritize goals
Build in feedback
Link rewards to goal attainment
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14. MBO Downside
Overly focussed on what is being
measured rather than final result
(quantity over quality)
Individual rather than team focus
Objectives become ceilings rather
than floors -- decreases further
motivation
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15. 1.
Identify Current Mission
4. 2.
Analyze Analyze the
Resources Environment
5. 3.
Strengths & Opportunities
Weaknesses & Threats
6.
Reassess Organization’s Mission
7.
Formulate Strategies
The
8.
Implement Strategies Strategic
Management
9.
Evaluate Results Process
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16. The Strategic
Management Process
Identify the current mission and goals
Analyze the Environment
Environmental Opportunities – Threats
Analyze the firm’s Resources and Skills
Firm’s Strengths and weaknesses
Reassess the mission and objectives
Strategy Formulation
Implement strategies
Evaluation
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20. Comparison: Entrepreneurs and
Traditional Managers
Traditional Entrepreneur
Manager
Primary motivation Corporate rewards Independence
Time orientation Short-term goals 5-10 year growth of
business
Activity Delegation Direct involvement
Risk tendency Low Moderate
View toward Avoidance Acceptance
mistakes
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21. Project Management and
Process
Contemporary planning tool
Is a process of quality control to ensure a
project’s activities are done on time,
within budget, and according to
specification
Project is a one-time-only set of activities
that has a definite beginning and ending
point in time
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Notes de l'éditeur
1
2
3
5
10 Managerial Levels and Plans This CTR relates to the material on pp. 60-63 and corresponds to Exhibit 3-3 on p. 61. Contingency Factors in Planning The four contingency factors that affect planning are: 1. Level In the Organization. 2. Life Cycle of the Organization. 3. The Degree of Environmental Uncertainty. 4. The Length of Future Commitments. This CTR presents the first contingency factor, with the other three covered on the following CTR. Level In the Organization The figure on the CTR illustrates the general relationship between managerial level and the type of planning the managers does. Typically, operational planning dominates the planning activities of lower level managers. Top manager predominately engage in strategic planning. Discussion note: The text observes that the small business owner must engage in both types of planning. As more and more jobs are being created in small businesses, ask students to elaborate on this observation. What are the special problems in planning facing the small business owner? If managers at large companies don’t have time to plan, when does the small business owner get the time? Consider interjecting the role of software computer technology as an aid to small business planners. For reference, you may wish to view the promotional video, “In Their Own Words: Small Business Owners Discuss Their Software Solutions,” MicroSoft/Entrepreneur Magazine, 1993.
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13 Management By Objectives This CTR relates to the material on pp. 63-65and corresponds to Exhibit 3-5 on p. 64. Management by Objectives Management by Objectives (MBO) is a system in which specific performance objectives are jointly determined by subordinates and their superiors, progress toward objectives is periodically reviewed, and rewards are allocated on the basis of this progress. Goals are used for motivation, not control. Put another way, MBO seeks a proactive engagement of the individuals commitment to the organization’s goals whereas traditional management often engages in reactive sanctioning for goals not met. Characteristics of MBO. Cascading Objectives. The overall appeal of MBO lies in its conversion of overall objectives into specific objectives for each level by the joint participation of members at each level. Top management does not impose specific objectives -- it works with each level to determine appropriate objectives. The cascade emphasizes that each level explicitly recognizes how its specific objectives connect with and contribute to the overall goals of the organization. Four Common Elements. Goal Specificity. Goals are specific, measurable, and objective. Participative Decision Making. The superior and the subordinate jointly choose the goals and agree on how they will be achieved. Explicit Time Period. Each goal has a concise time period to be achieved. Performance Feedback. A key aspect of success is constant feedback providing the subordinate a continuous flow of usable, relevant information in task-specific terms. Formal reviews additionally punctuate the feedback process.
15 The Strategic Management Process This CTR relates to the material on pp. 66-69 and corresponds to Exhibit 3-6 on p. 67. 9 Steps in the Strategic Management Process Include: Step 1: Identifying the Organization’s Current Mission, Objectives, and Strategies. The mission is the purpose of the organization. Defining the mission forces management to identify the scope of its products carefully. Step 2: Analyzing the Environment. Management must have an accurate grasp of what is taking place in the environment, especially any important trends that might affect its operations. Step 3: Identifying Opportunities and Threats. Environmental analysis provides the information for evaluating which trends pose opportunities and which pose threats to the organization. Step 4: Analyzing the Organization’s Resources. In this step management attempts to match the organization’s capabilities, which are always finite, with the opportunities appropriate for its competitive position. Step 5: Identifying Strengths and Weaknesses. Here management attempts to identify its distinctive competence -- or the unique skills and resources that determine the organization’s competitive weapons. Understanding of the organization’s culture is crucial for assessing strengths and weaknesses. Step 6: Reassessing the Organization’s Mission and Objectives. Merging steps 3 and 5 results in an assessment of opportunities called SWOT Analysis for S trengths, W eaknesses, O pportunities, and T hreats. Discussion Note: SWOT analysis in step 6 recognizes that management learns something in the process of strategic planning, hence the need for reassessment. Step 7: Formulating Strategies. At this point, management must set strategies for the corporate, business, and functional levels. Step 8: Implementing Strategies. Success requires that management see that its strategy is carried out correctly. Step 9: Evaluating the Results. Control requires accurate assessment of outcomes relative to the organization’s mission and objectives.