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Marketing management basics

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Babasab Patil
Babasab Patil

Marketing management basics

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MARKETING MANAGEMENT BASIC CONCEPTS
WHAT IS MARKETING ? ,[object Object]
Needs ,wants and demands ,[object Object],[object Object],[object Object]
This is a Need ,[object Object]
Wants ,[object Object]
This is a Want ,[object Object]
Demands ,[object Object]
This is Demand “ Demand” Buying Power Wants
Products ,[object Object]
Product as an idea ,[object Object],[object Object],[object Object]
Markets ,[object Object]
Marketplace, Marketspace ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object]
What is Marketing ,[object Object],[object Object],[object Object],[object Object]
Relationship Marketing ,[object Object]
Imp Note ,[object Object]
Selling vs. Marketing ,[object Object],[object Object],[object Object],[object Object]
FIVE CONCEPTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Production Concept ,[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object]
The Selling Concept ,[object Object],[object Object],[object Object]
The Marketing Concept ,[object Object],[object Object]
4 PILLARS ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing and Sales Concepts Contrasted
The Societal Marketing Concept ,[object Object],[object Object],[object Object]
MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object]
PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 C’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s vs. 4 C’s ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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