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marketing mgmt Topic 7

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Pricing Considerations and Approaches Topic 7
Objectives ,[object Object],[object Object],[object Object],11-
What is Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],11- Price Has Many Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],11-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Price? 11-
11- Figure 11-1: Factors Affecting Price Decisions
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors
11- Figure 11-2: Cost Per Unit at Different Production Levels
11- Figure 11-3: Cost Per Unit As a Function of Accumulated Production
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors
11- Figure 11-4: Demand Curves
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors
Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors
11- Figure 11-5: Major Considerations in Setting Price
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-
[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-
11- Figure 11-6: Break-Even Chart for Determining Target Price
11- Figure 11-7: Cost-Based Versus Value-Based Pricing
[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-
[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-
[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-

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marketing mgmt Topic 7

  • 1. Pricing Considerations and Approaches Topic 7
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 11- Figure 11-1: Factors Affecting Price Decisions
  • 7.
  • 8.
  • 9.
  • 10. 11- Figure 11-2: Cost Per Unit at Different Production Levels
  • 11. 11- Figure 11-3: Cost Per Unit As a Function of Accumulated Production
  • 12.
  • 13.
  • 14. 11- Figure 11-4: Demand Curves
  • 15.
  • 16.
  • 17. 11- Figure 11-5: Major Considerations in Setting Price
  • 18.
  • 19.
  • 20.
  • 21. 11- Figure 11-6: Break-Even Chart for Determining Target Price
  • 22. 11- Figure 11-7: Cost-Based Versus Value-Based Pricing
  • 23.
  • 24.
  • 25.