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Writing to persuade communicatin skill

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Babasab Patil
Babasab Patil

Writing to persuade communicatin skill

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Writing To Persuade
THE BASIS OF PERSUASIVE SALES MESSAGES - IDENTIFYING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE BASIS OF PERSUASIVE SALES MESSAGES - IDENTIFYING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The basis of persuasive sales messages - organizing the message ,[object Object],[object Object],[object Object],[object Object],[object Object]
First Paragraph: An Attention-Getter (A) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing the product and arousing Interest in it.  (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generating Desire for the product through convincing evidence. (D) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last Paragraph: Motivating the Reader to Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Claim letters and requests for favors ,[object Object],[object Object],[object Object],[object Object]
Claim letters and requests for favors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The collection series ,[object Object],[object Object],[object Object],[object Object]
Characteristics of effective collection letters ,[object Object],[object Object],[object Object],[object Object]
Stages in the Collection-Letter Series ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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