The document discusses various elements on Absolute Radio's website that help promote the station and increase listeners. It describes sections for listening options, social media platforms, a radio schedule with presenters and songs, news articles, and different genre-based stations. The various elements are intended to provide easy access to content, appeal to different audiences, and help viewers identify with the brand.
2. Displays all the different ways you can listen toAbsolute Radio.This will help
increase listeners as customers will be able to alternate through the
different methods depending on what they’re doing and still be listening to
Absolute Radio.
Promoting their other
platforms to grow and
create a bigger fanbase.
This is effective as
customers can have the
latest news and be
notified when Absolute
are broadcasting
through social media.
A footer is
displayed at the
bottom of the
websites
homepage to allow
easy access for
viewers to gain
information in
further detail on
the company
Bauer Planet Radio is promoted to show
readers who owns the rights toAbsolute Radio.
Absolute also show their copy right laws on their website.
This ensures the safety of their brand as no one outside of the
copy right can broadcast their radio.
3. Absolute have a radio schedule to allow listeners to see which presenter
is on at specific times and the genre of songs that will be played
Allows listeners to view the full schedule for
the rest of the week.This gives them a further
insight into the different presenters and songs
that are featured.
Shows the
name of the
presenter and
gives an idea of
the context of
their content.
4. Displays the upcoming songs and their artists. Shows the wide
variety and different range of genres Absolute Radio offer.
An image of the
artist/artists of
each song is
shown.This helps
to appeal to
customers who
may not know the
name of certain
artist and identify
them purely
visually
The time at which
the song is
expected to play
which allows
listeners to tune in
at a time in which a
song they may
enjoy is playing.
5. Different news articles have been displayed to help Absolute
create a more mainstream audience. It offers listeners something
different through visual news rather than audio.
Each article consists of a
headline and an Image
summarizing the topic.
Both the headlines and
images are important as
they help draw in and grab
the readers attention.
The date the article was published is located at the bottom.The date helps
to add context to the content of the article showing the viewer how recent
the event occurred.
6. Shows the wide variety of stations absolute offer. Each station
consists of songs and artists from different genres which helps to
appeal to different listeners and broaden their fanbase
Each station includes a
portrait displaying a
photo of an artist which
best represents the
specific genre and a live
listen button to allow
viewers easy access to
the station.
Absolute advertise
their slogan on
each station which
increases brand
identification as
customers will
associate the
slogan with
absolute radio
The stations include displays absolute’s logo and a
date representing the era in which the music was
played in.This helps readers identify which station
may appeal to them the most.
