Download The National Marketer's Guide to Local Marketing at balihoo.com/marketing/become-marketing-superhero-easy-steps/ AS A NATIONAL MARKETER, you get the big picture. You know how to build your brand and execute your strategy. However, you might not be reaching customers at the critical point where they make buying decisions—locally.

1. The Three Pillars of Local
Marketing
The Three Pillars of Local
Marketing
A Breakdown for National Brand Marketers

2. The content for this
presentation is an
excerpt from
The National
Marketer’s Guide to
Local Marketing.
DOWNLOAD THE GUIDE NOW!

3. Why Should You Care About Local
Marketing?

4. AS A NATIONAL MARKETER, you
get the big picture.

5. You know how to build your brand
and execute your strategy.

6. However, you might not be reaching
customers at the critical point
where they make buying decisions...

7. …. LOCALLY.

8. Your local outlets or agents
frequently have the most direct
contact with your customers.

9. And unlike national campaigns...

10. Local marketing reaches customers
looking for your products or
services at the right time…

11. … funneling them to nearby
locations and closing the sale.

12. THINK ABOUT IT

13. You probably like to eat and shop
where it’s convenient...

14. … and usually convenience means a
place close to where you are.

15. Whether you are at home, work, or
on the road.

16. How should you approach local marketing?

17. Start with the foundation

18. And prioritize based on your brand’
s needs

19. There are three pillars to successful
local marketing:

20. Discovery
Demand Generation
Relationship

21. Pillar #1: Discovery

22. This is when you ask yourself...

23. “Can consumers find my locations?”

24. “Am I easy to find?”

25. It’s not surprising that online search
is the tool consumers use most to
find your locations

26. (your retail outlets, franchisees,
distributors, agents, channel
partners, representatives, etc)

27. In fact, 90% of consumers search online
and purchase offline in local markets.

28. They also take action quickly–

29. Half of mobile searchers visit a
store within 24 hours of a search.

30. How can I ensure customers can
find me at the exact moment they
have a need?

31. 1. Have local websites.

32. 2. Keep directory listings up-to-date

33. 3. Implement a local SEO strategy

34. Pillar #2: Demand Generation

35. The next question to ask is...

36. “Can I market my individual locations
directly to potential customers?”

37. or in simpler terms...

38. “How can I get people who don’t
know about me or my brand to my
locations?”

39. The second pillar is critical to
driving new traffic to your locations.

40. From display ads to triggered email
campaigns to social media,

41. You want to reach out and grab
consumer attention,

42. While providing the location
information that prompts greater
likelihood that the customer will
take swift action

43. GOT 5 MINUTES?
Take a self-guided tour to learn
how to drive demand and lead
generation with Balihoo Local
Marketing Automation.
TAKE ME TO THE DEMO! >

44. Pillar #3: Relationship

45. Ultimately, customers build relationships
with brands they trust and interact with
most at the community level.

46. At the heart of the matter is the
bond between your locations, your
customers, and the community.

47. People want to go “where
everybody knows their name.”

48. First ask yourself:

49. “Can my locations tailor info to our
customers across a variety of media
and communications?”

50. Are your locations using social
media to its full potential–and
maintaining the brand consistency
that you require?

51. The answer, in reality, is probably not.

52. So how can you help locations build these
important relationships with customers
that will be strong and lasting?

53. You can do it through local
marketing automation and data.

54. Download our self-
assessment
to determine your local
marketing objectives,
current system state, and
key stakeholders
DOWNLOAD NOW >
GOT ANOTHER 5 MINUTES?

55. The content for this
presentation is an
excerpt from
The National
Marketer’s Guide to
Local Marketing.
DOWNLOAD THE GUIDE NOW!

56. ABOUT BALIHOO Leading national brands, across a
multitude of industries, use the Balihoo local marketing
platform to activate millions of data-driven local campaigns
for over 350,000 local outlets.
Balihoo is proud to call many of the top companies in the
world our customers, including Aflac, Geico, Wendy’s and
New Balance.
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