Digital display advertising is big business – just ask Google and Facebook, whose advertising products are quickly becoming table stakes for advertisers small and large. Leading advertisers have been shifting traditional budgets to digital display for over a decade, and the move doesn’t seem to be slowing down. Here at Balihoo, we launch about 12,000 digital campaigns a month. We’ve decided to gather up our very best advice for getting the most out of digital display advertising in 2017/2018.

1. Solution: Balihoo Display AdvertisingSolution: Balihoo Display Advertising
Balihoo integrate with AdWords, Bing,
Facebook, Instagram and Open RTB.
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For every campaign you run, Balihoo builds thousands of
customized, geo-specific versions of your display ads.
This means you get the increased performance,
without generating individual campaigns and assets.
Health
Ecology
Sport
Key #4: AutomationKey #4: Automation
Automation is efficient – it can
save marketers 90% of their
time for setup and maintenance.
Automation is real-time - pulling
data from almost any source to
adjust campaigns.
Automation is optimized - conserve
your time for strategy and analysis.
4.4.
It takes 4 weeks to build a retargeting list
making consumers come back to your website.
DON’T HAVE
A RETARGETING LIST?
BUILD ONE!
DON’T HAVE
A RETARGETING LIST?
BUILD ONE!
Place retargeting codes on your website.
Use them for ad networks like Facebook
Ads and Google AdWords.
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STEP 1
Design localized ads for each market
with a call to action encouraging
click-through.
CALL TO ACTION
STEP 2
Use hypertargeting and location-based
advertising to pick the best audience.
STEP 3
Launch, and build your list!
STEP 4
3. BUILD, RETARGET, REPEAT3. BUILD, RETARGET, REPEAT
Retargeting shows ads to already
interested prospects.
If you know the user – customize it!
It takes 4 weeks to build a retargeting list
helping consumers come back to your website.
Don’t have
a retargeting list?
Build one!
Don’t have
a retargeting list?
Build one!
Place retargeting codes on your website.
Use them for ad networks like Facebook
Ads and Google AdWords.
</>
STEP 1
Design localized ads for each market with
a call to action encouraging click-through.
CALL TO ACTION
STEP 2
Use hypertargeting and location-based
advertising to pick the best audience.
STEP 3
Launch, and build your list!
STEP 4
Key #3: Build, Retarget, RepeatKey #3: Build, Retarget, Repeat
Retargeting shows ads to already
interested prospects.
If you know the user – customize it!
3.3.
Key #2: Dynamic CreativeKey #2: Dynamic Creative
2.2.
Use Programmatic buying
strategy with visual
marketing.
Use location-level
promotions, inventory levels,
and hours of operation.
Localized display ads see
315% higher click-through
than national display ads.
AD
Use an automation platform, like
Balihoo to create localized display
ads and update them daily based on
daily conditions.
Analyze and adjust.
Use zip-code level to
find the micro-markets
that convert.
Use data such as age,
gender when applicable to
your best audience.
Advertise to previous visitors of your site.
Combine remarketing with location targeting
for incredible results.
Use interests & keywords
targeting on Facebook
and GDN.
Spend time optimizing towards peak hours and
open hours for each location.
Keep ads locations in one timezone. Need more
time zones? Use sub-accounts for those campaigns.
1.1.
Key #1: Layer TargetingKey #1: Layer Targeting
THAT UNLOCK DISPLAY
THE 4 KEYS
CAMPAIGN SUCCESS
INTRODUCTION
THAT UNLOCK DISPLAY
THE 4 KEYS
CAMPAIGN SUCCESS
INTRODUCTION
At Balihoo, we launch about
12,000 digital campaigns a month.
Digital display
advertising
is extremely
effective.
x
Percentage of the users that are by reached by
display advertising each month in the US.
Hypertargeting allows brands to personalize their
ads for each audience, which inherently improves results.
91% of millennials 72% of adults
Here's our very best advice for getting
the most out of digital display
advertising in 2017/2018.