About the Webinar The development and rising popularity of the massive open online course (MOOC) presents a new opportunity for libraries to be involved in the education of patrons, to highlight the resources libraries provide and to further demonstrate the value of the library to administrators. There are, of course, a host of logistics to be considered when deciding to organize or support a MOOC. Diminished library budgets and staffing levels challenge libraries both monetarily and administratively. Marketing the course, mounting it on a site, securing copyright permissions and negotiating licensing for course materials, managing the course while in progress and troubleshooting technical problems add to the issues that have caused some libraries to hesitate in joining the MOOC movement. On the other hand, partnerships such as that between Georgetown University and edX, itself an initiative of Harvard and MIT, allow a pooling of resources thereby easing the burden on any one library. In some cases price breaks for certain course materials used in MOOCs can help draw students to the course, though the pricing must still be negotiated by the course organizer. A successful MOOC, such as the RootsMOOC, created by the Z. Smith Reynolds Library at Wake Forest University and the State Library of North Carolina, can bring awareness of library resources to a broad audience. In the end, libraries must ask whether the advantages of participating in a MOOC outweigh the challenges. The speakers for this webinar will consider these issues surrounding MOOCs and libraries and try to answer the question of whether the impact of libraries on MOOCs has been realized or is still brewing. Agenda Introduction Todd Carpenter, Executive Director, NISO MOOCS: Assessing the Landscape and Trends of Open Online Learning Heather Ruland Staines, Director Publisher and Content Strategy, ProQuest SIPX The RootsMOOC Project or: that time we threw a genealogy party and 4,000 people showed up Kyle Denlinger, eLearning Librarian, Wake Forest University Z. Smith Reynolds Library Rebecca Hyman, Reference and Outreach Librarian, Government and Heritage Library, State Library of North Carolina MOOCS and Me: Georgetown's Experience with MOOC Production Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center, Georgetown University Library

1. Wednesday, August 12, 2015
NISO Webinar: MOOCs and Libraries: A Brewing Collaboration
NISO Webinar • August 12, 2015
http://www.niso.org/news/events/2015/webinars/moocs/
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4. NISO 2015 Events
http://www.niso.org/news/events/2015/
• September 9: NISO Two-part Webinar: Part 1
The Practicality of Managing "E": Licensing
• September 16: NISO Two-part Webinar: Part 2
The Practicality of Managing "E": Part 2: Staffing
• September 23: NISO Virtual Conference
Scholarly Communication Models: Evolution or Revolution
• October 1: NISO Training Thursday
Using Alerting Systems to Ensure OA Policy Compliance
• October 5 & 6: NISO In-Person Forum (Baltimore, Maryland)
The Future of Library Resource Discovery
• October 14: NISO Webinar
Cloud and Web Services for Librarians

5. NISO Webinar:
MOOCs and Libraries: A Brewing Collaboration
Wednesday, August 12, 2015
Speakers:
Heather Ruland Staines, Director Publisher and Content Strategy,
ProQuest SIPX
f
Kyle Denlinger, eLearning Librarian,
Wake Forest University, Z. Smith Reynolds Library
Rebecca Hyman, Reference and Outreach Librarian,
Government and Heritage Library, State Library of North Carolina
f
Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center,
Georgetown University Library
http://www.niso.org/news/events/2015/webinars/moocs/

6. What we’ve learned about MOOCs!
August 12, 2015
NISO Webinar
Heather Ruland Staines
Director Publisher and Content Strategy
Heather.staines@proquest.com

7. Major MOOC Providers
• Coursera (April 2012)
– Daphne Koller and Andrew Ng
– 119 institutions, 1000 courses
– 13+ million registrants
• edX (May 2012)
– Anant Agarwal
– 60 universities, 300 courses,
– 3 million registered users
• Udacity (June 2011)
– Sebastian Thrun, David Stavens, Mike
Sokolsky
– 12 full courses, 26 free courseware
– 1.6 million students

8. Wait, There’s More!

9. International/Regional Players Too
• Futurelearn (UK)
– 140 nations
• OpenupEd (European)
• Veduca (Latin America)
• Alison (Ireland)
• UniMOOC (Spain)
• iversity (Germany)
• Open2Study (Australia)
• Eduson (BRIC)
• Edraak (Arab World)
• XuetangX (China)
• France Universite Numerique
• Schoo (Japan)

10. What is SIPX?
A cloud-based web service for managing and
sharing digital course materials
– Fast and easy set up of course readings, giving real-time information to the
course creator
– Save students money – Technology recognizes and applies schools’
subscribed journals and books (20-35% savings)
– Fully copyright compliant; manages royalty payments
and permissions at scale
– Flexibly imbeds into digital platforms and existing
school workflows
– Delivers new benefits such as granular analytics and
unbundled purchasing

11. Educators
Librarians
and
subscribed
resources
Platforms
and
MOOC
Providers
Copyright
Agents
Publishers
and
Creators
Schools
and
Bookstores
Open Sources (Open
Access, HathiTrust, CC)
Students
SIPX Intersects Content
Trends, Higher Education
Needs and the Digital Future
• Comprehensive content coverage
• Empower teachers and students with
unbundled choices
• Apply contextual access and pricing
• Open up valuable new data
Unique perspective

12. Funding
Grants,
department/program
budgets
Platform and
technology
Website creation,
graphic design
Educators
Instructional
Designers
Program Leads
Pedagogy,
lecture lessons
and assignments
Content and copyright
issues
Video assets
and
preparations
Scripts, rehearsals,
camera and filming,
lighting, sound
TA support
Student attention and
interaction, grading
Administration
IP ownership, legal
issues and
approvals, school
policies
Outcomes/
assessment
methodolog
y
Creating an online learning project…

13. Data set – SIPX-supported MOOCs
Courses
Run To
Date
(2013-
2015)
Institutions
Supported
MOOC
Platform
s
Disciplines
35
23 New
12 Re-
runs
10
Stanford
UT Austin
University of
Melbourne
University of
Glasgow
Harvard
Case Western
University
Metropolitan
Museum of Art
WellesleyX
HarvardX/MITX
TuftsX
4
edX
Coursera
NovoEd
FutureLea
rn
Including:
Computer
Science
History
Philosophy
Nutrition
Sociology
Education
Health
Business
Materials
Science
… Zero-dollar Paid Readings TOTAL
2013 4,462 10,024 14,486
2014 23,098 16,184 39,282
2015 4,964 4,937 9,901
TOTAL 32,524 31,145 63,669
Course
Level
Transaction
Level

14. Characteristics of content selected by MOOCs
Readings per MOOC
• Range: From 1 reading to 24 readings
• Median: 9.5 readings (average 12 readings)
Type of reading (complete academic independence to instructor)
• 50% from journals; 42% from books
• Selected from 53 different publishers and 5 independent authors
• Self-generated readings used in 3 MOOCs (course notes, eBook)

15. New moves by publishers
Context- or geography-based pricing
• 25 of 53 publishers and authors participated in differential pricing
• Discounts ranged from 50%-100% off list price
• Most common discount was 50% off for purchasers from developing nations (as defined by
OECD standards)
Base prices
• Base prices ranged from $0 to $22.50 per reading – reading size, source and type
varied greatly
• 18% were base price $0 readings (before any applicable discounts)

16. Engagement from students
Transactions per course ranged from ~100 to ~15,000
Of the 48,176 transactions, students were from:
• 183 countries in total
• Top 30 countries
1 United States 23,596
2 Canada 3,193
3 United Kingdom 2,695
4 Australia 2,502
5 Spain 1,815
6 India 1,753
7 Germany 1,637
8 Brazil 1,570
9 Mexico 1,258
10 Netherlands 1,143
21 Philippines 464
22 New Zealand 461
23 China 451
24 Chile 441
25 Turkey 437
26 Singapore 407
27 Argentina 379
28 Peru 377
29 Poland 367
30 Austria 352
11 France 1,090
12 Italy 864
13 Russian Fed 818
14 Switzerland 717
15 South Africa 599
16 Colombia 568
17 Japan 536
18 Belgium 500
19 Greece 479
20 Sweden 474

17. Engagement from students
Factors that have affected engagement in readings:
• How readings are presented in the course by the instructor
• Instructor-generated materials were highest performing in a course
• Price – universal cost-accessibility
- 2566 discounted transactions from
developing nations and academic
affiliations
- 182 transactions covered by
purchaser’s school’s subscriptions

18. Sample of participation rates per course
*Mileage varies widely per course*
Total enrollment 32,648 30,020
Students completed 1% of
coursework
5,035 8,976
Students completed 10% of
coursework
1,668 2,912
Students attempted at least 1 of 3
graded essays
563 538
Students received certificate 1003 1,566
Students completing 10% who
received certificate
Over 60% Over 53%

19. Helpfulness of Course Features to Students
Identify successful elements and adapt for:
- Distance education
- Continuing studies
- Corporate training
- Multi-campus/multi-school/international collaborations
- Undergraduate preparation courses
Asking new questions: (UT Austin post-MOOC survey)
Extension to other types of online learning

20. Students Measuring Success
Students’ Goals

21. • General observations:
– Early in the maturity cycle, survey stage only
– Rare that nothing happens next
– Common that course makes adjustments or improvements and continues forward in some
form:
– School gauges motivation to allocate more resources to MOOCs or new types of online
learning projects
What happens next?
   
[RE-USE WHOLE……………………………….] [RE-USE PORTION OR ADAPT AN EXTRACT]

22. Any Questions?
Heather.Staines@ProQuest.com

23. MOOCS and Me:Georgetown University's Experience with MOOCS and EdX
Barrinton Baynes
Multimedia Project Manager/Multimedia Specialist
Gelardin New Media Center, Georgetown University
bb286@georgetown.edu

24. 01
Initial Phases of
MOOC Development
✤ The ITEL Initiative
✤ Building teams
✤ Projects and Their Applied Workflow

25. Initiative on Technology-Enhanced Learning
✤ In 2012 Georgetown University invested $8 million in an
Initiative on Technology-Enhanced Learning (ITEL)
✤ Immediate Challenges
✤ Call sent out for project proposals Fall 2012
✤ Most of the proposals we received were projects designed
by faculty with limited to no multimedia experience,
therefore a great deal of time was spent trying to figure out
efficient workflows for each.
✤ Video production for our first MOOC, “Globalization: Winners
and Losers” began June 2013

26. BREAK THE LECTURE HABIT

27. AS MUCH AS POSSIBLE,
CHOOSE SHOWING OVER TELLING

29. 01
Presentation
✤Distracting
✤Bad Audio
✤Not cool

31. Developing Teams and Resources for MOOC Production:
Phase 1
✤ The initial ITEL video production team (Years 2010 - 2012) - Ryan
Walter
✤ Late 2012 - Barrinton Baynes was tasked with providing ITEL
project support
✤ Early 2013 Alfred Schoeninger was hired as a videographer.
✤ HDV Cameras were replaced by tapeless Canon C100 Cameras.
Mics, lights, hard drives, and numerous production accessories
were purchased.

32. 01
Developing Teams for
MOOC Production:
Phase 2
Coordinating team members based on
projects.
To complete the production team we added the
following:
*Instructional Designers
*Graduate Assistants
*Project Coordinators

33. OUR GOAL:
to create rich, design-forward user experiences with each
element tailored to a single question
what do we want our students to learn?

34. Pre-production

35. Pre-production
✤ Shortcuts in pre are paid for by post

36. 01
Pre-production
✤ Assess various ways of
delivering course content.
✤ Plan and Shoot Course
Trailer for EdX
✤ Scout Locations
✤ Creating a Georgetown brand
✤ Faculty comfort and relevance
✤ Natural Space vs White vs.
Black backdrop

37. Production
✤ Audio (Dealing with ambient sound)
✤ Lighting
✤ Experimentation (Angles, cameras, graphics)
✤ Single vs. Multiple people

38. 01
Post-production
✤ Edit and create drafts of content
✤ Work with graphic designer to
recreate images.
✤ Upload Drafts to YouTube
✤ Make videos ADA Compliant
by utilizing the transcription
services of 3Play Media.

39. Post-production
Update Production Spreadsheet

40. Post-production
Add content to the EdX platform by using EdX Studio.
• This includes questions, videos, transcripts, etc.

41. Globalization's Winners and Losers: Challenges for Developed and
Developing Countries
https://www.edx.org/course/georgetownx/georgetownx-infx523-02x-globalizations-1991#.U58rA2RDvN4

42. Globalization's Winners and Losers: Challenges for Developed and
Developing Countries

43. 01
Key take-away of Globalization MOOC
Project
✤ Production and Post-Production
highly benefits from adequate project
support
✤ The Key Players
✤ Course Manager
✤ Managed content delivery &
Fact Checking
✤ Teaching Assistant
✤ Transcribing & Fact Checking

44. Genomic Medicine Gets Personal
https://www.edx.org/course/georgetownx/georgetownx-medx202-01-genomic-medicine-837#.U58rnmRDvN4

45. Genomic Medicine Gets Personal

46. 01
Key take-away of the Genomics MOOC
Project
✤ The ratio of those providing Content
Support vs Participating Faculty was
too great. 4:18
✤ Recommended solution:
✤ For graphic heavy projects pre-
production is key to making the
post-production process more
efficient.

47. Terrorism Counter-Terrorism

48. Terrorism Counter-Terrorism
Creating an Interactive Simulation with Interlude

49. Terrorism Counter-Terrorism
Creating an Interactive Simulation with Interlude

50. 01
Key take-away of the Terrorism MOOC
Project
✤ Teaching Assistant's participating
onset fact-checking, and providing
suggestions for edits during post-
production was extremely helpful.

51. Current Relationship with EdX

52. Current Relationship with EdX
Courses located on EdX
• Terrorism and Counterterrorism (2nd Iteration)
• Genomics Get’s Personal (2nd Iteration)
Courses Utilizing EdX as a Landing Page
• The Divine Comedy: Dante’s Journey to Freedom,Part 1, Part 2 (Pur
gatorio), and Part 3 (Paradiso)
• Introduction to Bioethics (2nd Iteration)(*Produced by contracted Vide
o Production Team)
Streamlined EdX upload process
• Drag and drop feature
• Create archived video directly in EdX Studio
• Changes to YouTube transcripts are automatically recognized in EdX
Studio

53. Question?

54. Contact
Barrinton Baynes
Multimedia Project Manager/Multimedia Specialist
Gelardin New Media Center, Georgetown University
bb286@georgetown.edu

55. NISO Webinar • August 12, 2015
Questions?
All questions will be posted with presenter answers on
the NISO website following the webinar:
http://www.niso.org/news/events/2015/webinars/moocs/
NISO Webinar
MOOCs and Libraries: A Brewing Collaboration

56. Thank you for joining us today.
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