This is an abbreviated version of the original report.

1. Alan J. Bauman, M.D – Medical Director
Bauman Medical Group, P.A. Boca Raton FL
Consulting Division
HAIR THICKENING CLINICAL TRIAL
rev 3.21.2013

2. HAIR THICKENING CLINICAL TRIAL
BIO / OVERVIEW
• Alan J. Bauman, M.D.
• New York Medical College
• Beth Israel Medical Center – General Surgery
• Mt. Sinai Medical Center – General Surgery
• Eastwood Medical Center – Hair Transplantation
• Diplomate, American Board of Hair Restoration Surgery
• Recommended, American Hair Loss Association
• Member, International Society of Hair Restoration Surgery

3. HAIR THICKENING CLINICAL TRIAL
ALAN J. BAUMAN, M.D.
“IN THE NEWS”
• CNN, MSNBC, FOX News, NY Times, WSJ, Men’s Health, Women’s Health
• W, Vogue, Elle, Cosmo, Redbook, Harpers Bazaar, Newsweek, USA Today
• CBS Early Show, NBC Today Show, ABC Good Morning America, Extra!, Access Hollywood
• Telemundo, Il Terreno (Milan), Plastica y Estetica (Sao Paolo), China Daily (Bejing)

4. HAIR THICKENING CLINICAL TRIAL
BAUMAN MEDICAL GROUP – BOCA RATON
• Est 1997 – Hair Restoration for Men and Women
• Currently: 1000 new patients/yr - 50:50 male/female
• Medical Evaluations, Diagnostics, Genetic Testing, Research
• Multi-Therapy Regimen
• ~250 hair transplants / year
• 250,000 tabs of finasteride / year
• >12,000 ml/month of compounded minoxidil
• Hundreds of LaserCaps / year
• >3000 HairCheck Trichometry measurements
• Hair care for thinning hair
• Nutrition & more…

5. HAIR THICKENING CLINICAL TRIAL
HAIR THICKENING CLINICAL TRIAL
• ~100 Women with thinning hair, ages 35+
• Caucasian, African-American, Latino
• 12 week product trial – one application daily; 6+12 wk f/u
• “blank bottle” - Participants did not know the brand
• Radio, TV, referrals, social media & PR recruitment
• Self-Evaluation/Feedback forms
• HairCheck (HMI cross-section hair bundle trichometry)
• HairScan (single strand sequential hair diameter scanning)
• Global Photos
• Results / Case Studies
• MD’s Recommendations / Comments

6. HAIR THICKENING CLINICAL TRIAL
RESULTS: HAIR THICKER?
83% (4 out of 5) participants said their hair felt thicker!
0
5
10
15
20
25
30
35
40
Much Better Somewhat Bettter About the Same Somewhat Worse Much Worse
Thickening Performance Compared to Usual Product

7. HAIR THICKENING CLINICAL TRIAL
RESULTS: EASE OF USE?
99% of participants said it was “easy to use!”
0
10
20
30
40
50
60
Extremely Easy Very Easy Somewhat Easy Not Very Easy Not At All Easy
Ease of Use

8. HAIR THICKENING CLINICAL TRIAL
RESULTS: NEW & DIFFERENT?
100% of participants said it was ‘new and different!’
0
5
10
15
20
25
30
35
Extremely New/Diff Very New/Diff Somewhat New/Diff Slightly New/Diff Not At All New/Diff
New & Different?

9. HAIR THICKENING CLINICAL TRIAL
RESULTS: OVERALL RATING?
99% of participants rated it “good” to “excellent!”
0
5
10
15
20
25
30
35
40
45
Excellent Very Good Good Fair Poor
Overall Rating

10. HAIR THICKENING CLINICAL TRIAL
FEEDBACK (HAIR EFFECTS)
• Does not weigh down the hair
• Hair feels thicker, more manageable
• Hair looks better, feels stronger yet softer
• Easier to style
• Hair looks fuller, wavier.
• Hair grew. Less breakage.
• Hair appears to be thicker
• More volume, more body
• Can’t see scalp as much
• I went from constantly seeing my scalp to not noticing it!

11. HAIR THICKENING CLINICAL TRIAL
FEEDBACK (VALUE)
• Improves my morale and mood
• I have seen dramatic results
• Love the way my hair behaves
• Makes me feel confident
• Would pay $15-20/bottle, $30/bottle, $49.99/bottle…
• This product makes me feel better about myself and in control of my hair loss
• I can still get it, right?

12. HAIR THICKENING CLINICAL TRIAL
CONCLUSIONS
• Hair Thickener provided a positive benefit for most users in the trial
• Even if HMI did not increase, benefits were noted by most users
• Very few participants disliked the product – most liked the benefits
• Hair Thickener added another dimension of “hair management” to our current offerings
• Ease of use
• Improvement in cosmetic condition of hair / manageability
• Improvement in scalp coverage
• 4 out of 5 users reported that their hair felt thicker
• Provided psychological boost to many participants