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How to Attract the Best Talent in 2017

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With low unemployment, getting the right people in the right places in your organization can be a challenge. This webinar looks at how the landscape has changed and how you can be ahead of recruiting the best talent.

Publié dans : Business
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How to Attract the Best Talent in 2017

  1. 1. ZipRecruiter and BambooHR How to attract the best talent in 2017 Images used by ZipRecruiter are licensed from www.stocksy.com Images used by BambooHR are licensed from shutterstock.com
  2. 2. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Cassie Whitlock Director of HR Matt Plummer VP Product Meet our Presenters
  3. 3. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com In this webinar we are going to cover… • How technology and social media are changing recruiting • What applicants really expect • What you should consider changing in your o Application process o Interview questions o Offer decision The data presented is based on ZipRecruiter internal research unless mentioned otherwise
  4. 4. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com How Recruitment Has Changed
  5. 5. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Images used by BambooHR are licensed from shutterstock.com
  6. 6. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Images used by BambooHR are licensed from shutterstock.com
  7. 7. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com What do applicants really expect in 2017? Images used by BambooHR are licensed from shutterstock.com
  8. 8. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Right Communication Channel Targeted Job Information Interview Follow Through
  9. 9. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com 2/3 of job applications on ZipRecruiter are sent from mobile devices
  10. 10. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Only 1.5 percent of those who click on mobile job applications complete the application process. Source:Appcast: How to Improve Your Mobile Recruiting, 2015/
  11. 11. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Two Barriers: Questions Time
  12. 12. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Fewer than 25 questions: 10.6 percent completion More than 50 questions: 5.7 percent completion Source:Appcast: How to Improve Your Mobile Recruiting, 2015/
  13. 13. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Less than 5 minutes: 12.5 percent completion More than 15 minutes: 3.6 percent completion Source:Appcast: How to Improve Your Mobile Recruiting, 2015/
  14. 14. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com What do applicants really expect in 2017?
  15. 15. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com We asked thousands of job seekers: what’s most important for you in your next job?
  16. 16. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com The #1 Answer
  17. 17. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Salary
  18. 18. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Be realistic. Be honest. • Conduct market research on competitors’ salaries • Include the salary in your job posting - Jobs with a salary provided receive 58% more candidates than jobs with no salary provided Makesureto: Images used by ZipRecruiter are licensed from www.stocksy.com
  19. 19. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com What if you can’t compete on salary?
  20. 20. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Performance bonuses • Equity positions • Healthcare • Childcare Benefitswithfinancialvalue • Train passes • Free parking • Subsidized lunch • Unlimited vacation • Paid sick days Perkscanbemorevaluable thansalary • Senior roles • Manage a team • Work internationally Opportunitiestogrowwiththe company
  21. 21. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Highlight benefits throughout the hiring process. • Health insurance • Dental insurance • Vision insurance • 401K Addingabenefitssectiontoyourjobposting increasesthenumberofapplicants.Ifyouoffer benefits,includetheminyourjobposting: Images used by ZipRecruiter are licensed from www.stocksy.com
  22. 22. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Don’t forget about work-life balance and career growth.
  23. 23. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Work-life balance* matters, a lot. * When combining work-life balance, short commute, and flexible hours
  24. 24. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Emphasize work-life balance throughout the hiring process. • Flexible hours • Unlimited vacation • Working remotely • Baby bonding time • Access to public transportation Images used by ZipRecruiter are licensed from www.stocksy.com
  25. 25. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Younger job seekers care most about career growth opportunities. * When combining work-life balance, short commute, and flexible hours
  26. 26. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Promotion opportunities • Personal development • Learning new skill sets • Gaining management experience • Pairing new hires with experienced mentors What does career growth mean? Images used by ZipRecruiter are licensed from www.stocksy.com
  27. 27. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Growth opportunities within the company • Invest in the employees: training, new skills, certifications JobPosting • Career path within the organization • Introduce to colleagues who have grown within the organization and can share experience • Use internal tools and programs for growing your employees InterviewProcess InternalTools How can you demonstrate career growth opportunities?
  28. 28. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Social Media in the Application Process
  29. 29. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Be Responsive
  30. 30. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Respond to both positive and negative reviews • Gratitude counts • Clarify misconceptions • Address feelings over facts • Direct respondents to communicate further Images used by BambooHR are licensed from shutterstock.com
  31. 31. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com How to optimize your job posting
  32. 32. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Who is the potential audience? • What is the job seeker looking for? • What is the job level? JobTitle • Where is the job? • Where is the job seeker looking? • Company culture • Clearly describe role • Qualifications & reqs • Using the right keywords • Helping seekers self-select Location JobDescription
  33. 33. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • What’s the seeker looking for? • Maximize potential audience • Utilize search engine best practices • Keywords, spacing, special characters Job Title Elements - Job Seeker Focus Images used by ZipRecruiter are licensed from www.stocksy.com
  34. 34. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Job Title: Example 1 ✘ ✓
  35. 35. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Job Title: Example 2 ✓ ✘
  36. 36. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Location • Where’s the seeker looking? • Don’t geo-spam • Include actual office location within body Castthewidestnetpossible ✓ ✘
  37. 37. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Job Description & Call-to-action Besuretoinclude: 1. Position: a. Clear description of the role b. Qualifications / Requirements & Responsibilities 2. Company: What’s your story and how does this job make a difference? 3. Call to action: Add a statement to encourage qualified candidates to apply today! • Keep it simple • Use bullets where possible • Use job seeker-centric phrases Thingstoremember:
  38. 38. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Why gendered keywords are problematic
  39. 39. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com
  40. 40. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Removing Gendered Keywords Gets You More Applicants * When combining work-life balance, short commute, and flexible hours • We’re looking for strong… • Who thrive in a competitive atmosphere… • Candidates who are assertive… BiasedPhrasing • We’re looking for exceptional… • Who are motivated by high goals… • Candidates who are go-getters… BetterNeutralWording • We are a community of concerned… • Have a polite and pleasant style… • Nurture and connect with customers • We are a team focused on… • Are professional and courteous… • Provide great customer service
  41. 41. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Interviewing with Soul
  42. 42. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Online interview: How can it help? A. Eliminate unfit candidates B. Gather additional information for quick review prior to contact Aneasywaytogatheradditionalinformation thathelpsyouto: Images used by ZipRecruiter are licensed from www.stocksy.com
  43. 43. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com 10 Top Online Interview Questions 1. What is your current salary, and expected salary? 2. What other sources of income do you currently have? 3. Do you have dependable transportation? 4. What are some of the things that could keep you from working full-time? LogisticalQuestions
  44. 44. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com 10 Top Online Interview Questions 5. Why do you want to make a change of employment? 6. If given the opportunity, what do you expect from your career with us? Understandwhereyouaregoing Images used by ZipRecruiter are licensed from www.stocksy.com
  45. 45. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com 10 Top Online Interview Questions 7. What are some of your weaknesses, and what have you done to mitigate them? 8. If given the opportunity, what can I expect from you regarding your work ethic? 9. If you were the hiring manager, why would you hire you? 10. What motivates you? Personality Images used by ZipRecruiter are licensed from www.stocksy.com
  46. 46. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Images used by BambooHR are licensed from shutterstock.com
  47. 47. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com 1. How would your vision for the position be aligned with the company’s commitment to diversity? 2. Share how your exposure to new people, places and experiences has enriched your life and your capacity for this position. 3. Talk about how you respond to a coworker who makes an insensitive remark. Diversity Question Examples
  48. 48. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Questions for Culture
  49. 49. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Images used by BambooHR are licensed from shutterstock.com
  50. 50. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com ONE WORD?
  51. 51. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Considerations when Selecting a Candidate
  52. 52. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Existing Skills vs. Training
  53. 53. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Management Capacity
  54. 54. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Technical Skills vs. Soft Skills
  55. 55. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com • Make technology your ally • Give applicants an experience worth bragging about • Create targeted job ads • Design interview questions to gain relevant information • Always think about your company brand The Key to Effective Recruiting
  56. 56. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Follow BambooHR and ZipRecruiter on social media: bamboohr.com/blog | ziprecruiter.com/webinarBM Thankyou!
  57. 57. How toAttract the Best Talent in 2017 bamboohr.com ziprecruiter.com Q&A

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