1.
ZipRecruiter and BambooHR
How to attract the
best talent in 2017
Images used by ZipRecruiter are licensed from www.stocksy.com
Images used by BambooHR are licensed from shutterstock.com

2.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Cassie Whitlock
Director of HR
Matt Plummer
VP Product
Meet our Presenters

3.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
In this webinar we are going to cover…
• How technology and social media are changing recruiting
• What applicants really expect
• What you should consider changing in your
o Application process
o Interview questions
o Offer decision
The data presented is based on ZipRecruiter internal research unless mentioned otherwise

4.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
How Recruitment
Has Changed

5.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Images used by BambooHR are licensed from shutterstock.com

6.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Images used by BambooHR are licensed from shutterstock.com

7.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
What do applicants
really expect in 2017?
Images used by BambooHR are licensed from shutterstock.com

8.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Right Communication Channel
Targeted Job Information
Interview Follow Through

9.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
2/3 of job applications on
ZipRecruiter are sent from
mobile devices

10.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Only 1.5 percent of those who click
on mobile job applications complete
the application process.
Source:Appcast: How to Improve Your Mobile Recruiting, 2015/

11.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Two Barriers:
Questions
Time

12.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Fewer than 25 questions:
10.6 percent completion
More than 50 questions:
5.7 percent completion
Source:Appcast: How to Improve Your Mobile Recruiting, 2015/

13.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Less than 5 minutes:
12.5 percent completion
More than 15 minutes:
3.6 percent completion
Source:Appcast: How to Improve Your Mobile Recruiting, 2015/

14.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
What do applicants
really expect in 2017?

15.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
We asked thousands of job seekers:
what’s most important for you in
your next job?

16.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
The #1 Answer

17.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Salary

18.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Be realistic. Be honest.
• Conduct market research
on competitors’ salaries
• Include the salary in your job posting
- Jobs with a salary provided receive
58% more candidates than jobs with
no salary provided
Makesureto:
Images used by ZipRecruiter are licensed from www.stocksy.com

19.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
What if you can’t
compete on salary?

20.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Performance bonuses
• Equity positions
• Healthcare
• Childcare
Benefitswithfinancialvalue
• Train passes
• Free parking
• Subsidized lunch
• Unlimited vacation
• Paid sick days
Perkscanbemorevaluable
thansalary
• Senior roles
• Manage a team
• Work internationally
Opportunitiestogrowwiththe
company

21.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Highlight benefits throughout
the hiring process.
• Health insurance
• Dental insurance
• Vision insurance
• 401K
Addingabenefitssectiontoyourjobposting
increasesthenumberofapplicants.Ifyouoffer
benefits,includetheminyourjobposting:
Images used by ZipRecruiter are licensed from www.stocksy.com

22.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Don’t forget about work-life
balance and career growth.

23.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Work-life balance* matters, a lot.
* When combining work-life balance, short commute, and flexible hours

24.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Emphasize work-life balance
throughout the hiring process.
• Flexible hours
• Unlimited vacation
• Working remotely
• Baby bonding time
• Access to public transportation
Images used by ZipRecruiter are licensed from www.stocksy.com

25.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Younger job seekers care most
about career growth opportunities.
* When combining work-life balance, short commute, and flexible hours

26.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Promotion opportunities
• Personal development
• Learning new skill sets
• Gaining management experience
• Pairing new hires with
experienced mentors
What does career growth mean?
Images used by ZipRecruiter are licensed from www.stocksy.com

27.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Growth opportunities within
the company
• Invest in the employees: training,
new skills, certifications
JobPosting
• Career path within the organization
• Introduce to colleagues who have
grown within the organization and
can share experience
• Use internal tools and
programs for growing your
employees
InterviewProcess InternalTools
How can you demonstrate
career growth opportunities?

28.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Social Media in the
Application Process

29.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Be Responsive

30.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Respond to both positive
and negative reviews
• Gratitude counts
• Clarify misconceptions
• Address feelings over facts
• Direct respondents to
communicate further
Images used by BambooHR are licensed from shutterstock.com

31.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
How to optimize your
job posting

32.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Who is the potential audience?
• What is the job seeker looking for?
• What is the job level?
JobTitle
• Where is the job?
• Where is the job seeker looking?
• Company culture
• Clearly describe role
• Qualifications & reqs
• Using the right keywords
• Helping seekers self-select
Location JobDescription

33.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• What’s the seeker looking for?
• Maximize potential audience
• Utilize search engine best practices
• Keywords, spacing, special characters
Job Title Elements - Job Seeker Focus
Images used by ZipRecruiter are licensed from www.stocksy.com

34.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Job Title: Example 1
✘
✓

35.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Job Title: Example 2
✓
✘

36.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Location
• Where’s the seeker looking?
• Don’t geo-spam
• Include actual office location within body
Castthewidestnetpossible
✓ ✘

37.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Job Description & Call-to-action
Besuretoinclude:
1. Position:
a. Clear description of the role
b. Qualifications / Requirements &
Responsibilities
2. Company: What’s your story and how
does this job make a difference?
3. Call to action: Add a statement to
encourage qualified candidates to apply
today!
• Keep it simple
• Use bullets where possible
• Use job seeker-centric phrases
Thingstoremember:

38.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Why gendered keywords
are problematic

39.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com

40.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Removing Gendered Keywords
Gets You More Applicants
* When combining work-life balance, short commute, and flexible hours
• We’re looking for strong…
• Who thrive in a competitive atmosphere…
• Candidates who are assertive…
BiasedPhrasing
• We’re looking for exceptional…
• Who are motivated by high goals…
• Candidates who are go-getters…
BetterNeutralWording
• We are a community of concerned…
• Have a polite and pleasant style…
• Nurture and connect with customers
• We are a team focused on…
• Are professional and courteous…
• Provide great customer service

41.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Interviewing with Soul

42.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Online interview: How can it help?
A. Eliminate unfit candidates
B. Gather additional information for
quick review prior to contact
Aneasywaytogatheradditionalinformation
thathelpsyouto:
Images used by ZipRecruiter are licensed from www.stocksy.com

43.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
10 Top Online Interview Questions
1. What is your current salary, and
expected salary?
2. What other sources of income do you
currently have?
3. Do you have dependable transportation?
4. What are some of the things that could
keep you from working full-time?
LogisticalQuestions

44.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
10 Top Online Interview Questions
5. Why do you want to make a change of
employment?
6. If given the opportunity, what do you
expect from your career with us?
Understandwhereyouaregoing
Images used by ZipRecruiter are licensed from www.stocksy.com

45.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
10 Top Online Interview Questions
7. What are some of your weaknesses, and what have you
done to mitigate them?
8. If given the opportunity, what can I expect from you
regarding your work ethic?
9. If you were the hiring manager, why would you hire you?
10. What motivates you?
Personality
Images used by ZipRecruiter are licensed from www.stocksy.com

46.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Images used by BambooHR are licensed from shutterstock.com

47.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
1. How would your vision for the position be aligned
with the company’s commitment to diversity?
2. Share how your exposure to new people, places
and experiences has enriched your life and your
capacity for this position.
3. Talk about how you respond to a coworker who
makes an insensitive remark.
Diversity Question Examples

48.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Questions for Culture

49.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Images used by BambooHR are licensed from shutterstock.com

50.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
ONE WORD?

51.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Considerations when
Selecting a Candidate

52.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Existing Skills vs. Training

53.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Management Capacity

54.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Technical Skills
vs. Soft Skills

55.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
• Make technology your ally
• Give applicants an experience worth bragging about
• Create targeted job ads
• Design interview questions to gain relevant information
• Always think about your company brand
The Key to Effective Recruiting

56.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Follow BambooHR and ZipRecruiter on social media:
bamboohr.com/blog | ziprecruiter.com/webinarBM
Thankyou!

57.
How toAttract the Best Talent in 2017
bamboohr.com ziprecruiter.com
Q&A