8. Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 info@barack20.com
9. Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 info@barack20.com
10. LinkedIn : My LinkedIn Story
• Advisor For Wall St. – Janus Fund
– $350/Hr. Robotics Consulting
• YouTube to LinkedIn
– Pentagon Advisor
www.Barack20.com (615) 867-3424 info@barack20.com
11. Social Media – Ask Questions To Connect
www.Barack20.com (615) 867-3424 info@barack20.com
12. Social Media – SMS/Text Messaging
www.Barack20.com (615) 867-3424 info@barack20.com
18. Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 info@barack20.com
19. Real Networking : Student Project
www.Barack20.com (615) 867-3424 info@barack20.com
20. Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 info@barack20.com
21. Real Networking : Get Them Offline
www.Barack20.com (615) 867-3424 info@barack20.com
22. Social Media – Real Opportunity
• Black Enterprise November 2008
• BarCamp Nashville 2008
• Webinar UVA
• Book In Progress
• Meeting Co-founder FedEx
• Chamber Of Commerce
• Sponsorships
• Seminars…
www.Barack20.com (615) 867-3424 info@barack20.com
23. Social Media : Next Steps
• Use One Social Media Platform
• Web Business Readiness Assessment
• Website Business Integration
• Search Engine Optimization
• Lead Capture
• Sales Process Design
• www.DavidBullock.com (170 Posts) Blog
www.Barack20.com (615) 867-3424 info@barack20.com
24. For More Information
Barack 2.0: Barack Obama’s Social Media Lessons for Business
www.Barack20.com
Brent Leary
www.BrentLeary.com
David Bullock
www.DavidBullock.com
Contact
(615) 867-3424
info@barack20.com
www.Barack20.com (615) 867-3424 info@barack20.com
25. About Us
Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to
analyzing the Obama campaign's use of social media from a small business perspective. The two were recently
featured in Black Enterprise magazine for their coverage of Obama's technology moves.
Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner
of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business
relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also
received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM
Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in
several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.
Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology
for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program.
David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed
mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100
million worth of goods and services sold in a seven-year period. The process design and sales experience came
together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has
created very effective combinations of processes that lead to increased sales by up to 300%. His unique
approach and proven success have made him an authority among internet marketing and business development
experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor
for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David
was recognized as one of the 50 Most Powerful and Influential Men in Social Media.
www.Barack20.com (615) 867-3424 info@barack20.com