6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT
INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS,
AND SOCIAL COMMUNICATION, AND THE
CONSTRUCTION OF WORDS, PICTURES, VIDEO AND
AUDIO.”
Wikipedia.com
7. It’s Also An UMBRELLA Term
for: “SOCIAL” Bookmarking, Networking & News
Share and Enjoy:
8. And, for People Having Conversations Online
I got great
results! Yeah, this But, their
product really customer service
works! sucks!
Totally.
9. Conversations which are activated by...
• Wikis
• Blogs
• Forums
• Video Sharing Sites
• Photo Sharing Sites
• Social Networks
• Review Sites
• Online Chat
• Podcasts
• Virtual Worlds
• RSS
10. This means it’s...
Reciprocal
Lively
Empowering
Authentic Collaborative
Sincere
Open Inclusive
Dynamic
Transparent Consumer-Driven
Vigorous
11. and NOT...
CLOSED
EXCLUSIVE
CONTROLLED
MESSAGE-DRIVEN
GET RICH QUICK
43. #2 Define your business objectives
Create BUZZ
Retention & LoyaltyGenerate Sales
Increase website traffic & number of leads
Develop a trusted brand - create “expert” status
through relevant, authoritative content
Ensure consistent branding
Provide tangible benefit to Build lists, newsletter
subscriptions, community
the community membership & interest
Increase brand awareness