Brief overview of social marketing automation and why its important to help keep you engaged and track revenue from social networking.

1. An Introduction to
Social Marketing
Automation
and why you
should care.

2. social marketing automation:
combines the power of social networking and the
efficiency of marketing automation to better reach &
engage people interested in your brand

3. It’s a SIMPLE
process

4. Enter THE 5 R’s of
Social Marketing Automation

5. REACH

6. RESPOND

7. (build) RELATIONSHIPS

8. (track) REVENUE

9. REPEAT (the process)

10. Your CUSTOMERS
are talking about you

11. Your REACH
is growing

12. 50,000,000 Professionals

13. Over 350,000,000 Users

14. 44,500,000 Tweeps

15. Over 100,000,000 Viewers

16. Shouldn’t you RESPOND?

17. okay, but HOW?

18. First MONITOR yourself, your
competitors & the industry

19. Use TOOLS like...

24. then, RESPOND
(through content)

25. 6 easy ways...

26. #1
COMMENT on
peoples’ blogs

27. #2
author a BLOG or
contribute to one

28. #3
TWEET content or
customer support

29. #4
create short
VIDEO content

30. #5
write books & give
them away FREE

31. #6
BOOKMARK
your resources

32. once content is shared (through)...

33. build RELATIONSHIPS
(through conversations)
I got great
results! Yeah, this But, their
product really customer service
works! sucks!
Totally.

34. First, bring conversation
back to your site

35. use URL shorteners track click through & lead sources

36. then, automate prospect
engagement
provide relevant content
per level of interest &
engagement

37. so marketers can hand-off BETTER
more QUALIFIED leads to sales
Yay!

38. ...matching the right sales person to the right prospect
(much like a dating service)

39. Resulting in stronger,
trackable REVENUE

40. So all you’ll need to do is...

41. REPEAT (or re-automate)

42. Genius
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t: @genius_com
e: bgago@genius.com
t: @BarbraGago