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Nutrition Camp   November 14th 2009 “ from corporate philanthropy to business sustainability: a difficult path " Prof. Carlo Alberto Pratesi Università Roma Tre
The scenario Resources Population Pollution Industrial Output Food
 
Easy problems Now Future Better  -------> Next evaluation Action #1 Today Desired  situation Action #2
Complicated problem Now Future Better -------> Next evaluation Action #1 Action #2 Present situation Desired situation
Business sustainability ,[object Object]
Sustainability drivers ,[object Object],[object Object],[object Object]
1. Classic market approach Single  consumer Planet Short term Long term
2. Responsible approach Consumer Planet Short term Long term
3. Sustainable market appoach Consumer Planet Short term Long term
Stakeholders Capital People Row materials plants Goods  Wealth Tax consensus services
Settore Food (Vigeo) Danisco, Danone, PREMIER FOODS Human Rights Nestlé, Unilever nv, Unilever PLC Community Involvement Associated Brit Foods, PREMIER FOODS, Unilever nv, Unilever PLC Corporate Governance Danone, Unilever nv, Unilever PLC Business Behaviour (C&S) Nestlé, Unilever nv, Unilever PLC Environment Bonduelle, Danisco, Danone Human Resources Top 3 Performers Domains under analysis
ICT Ericsson, Philips Electronics, Seb Human Rights Ericsson, Nokia OYJ, STMicroelectronics Community Involvement ASML Holding NV, Infineon Technologies AG, Nokia OYJ, Thomson Corporate Governance ASML Holding NV, STMicroelectronics, Thomson Business Behaviour (C&S) Ericsson, Nokia OYJ, STMicroelectronics Environment ASML Holding NV, STMicroelectronics, Thomson Human Resources Top 3 Performers Domains under analysis
Energy BG Group, ENI, StatoilHydro ASA, Total Human Rights BP, ENI, StatoilHydro ASA Community Involvement BG Group, ROYAL DUTCH SHELL A, StatoilHydro ASA Corporate Governance BG Group, LUNDIN PETROLEUM, ROYAL DUTCH SHELL A, StatoilHydro ASA Business Behaviour (C&S) BP, NESTE OIL, ROYAL DUTCH SHELL A Environment ENI, NESTE OIL, Total Human Resources Top 3 Performers Domains under analysis
Suppliers Producers Market Human resources Consumers Community Environm ent Extended supply chain R e s p o n s i b i l i t y Sustainability Matrix
The role of consumers
Information education Control, pressure e certification Demand and offer of sustainable goods

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NutritionCamp. From corporate philanthropy to business sustainability: a difficult path

  • 1. Nutrition Camp November 14th 2009 “ from corporate philanthropy to business sustainability: a difficult path " Prof. Carlo Alberto Pratesi Università Roma Tre
  • 2. The scenario Resources Population Pollution Industrial Output Food
  • 3.  
  • 4. Easy problems Now Future Better -------> Next evaluation Action #1 Today Desired situation Action #2
  • 5. Complicated problem Now Future Better -------> Next evaluation Action #1 Action #2 Present situation Desired situation
  • 6.
  • 7.
  • 8. 1. Classic market approach Single consumer Planet Short term Long term
  • 9. 2. Responsible approach Consumer Planet Short term Long term
  • 10. 3. Sustainable market appoach Consumer Planet Short term Long term
  • 11. Stakeholders Capital People Row materials plants Goods Wealth Tax consensus services
  • 12. Settore Food (Vigeo) Danisco, Danone, PREMIER FOODS Human Rights Nestlé, Unilever nv, Unilever PLC Community Involvement Associated Brit Foods, PREMIER FOODS, Unilever nv, Unilever PLC Corporate Governance Danone, Unilever nv, Unilever PLC Business Behaviour (C&S) Nestlé, Unilever nv, Unilever PLC Environment Bonduelle, Danisco, Danone Human Resources Top 3 Performers Domains under analysis
  • 13. ICT Ericsson, Philips Electronics, Seb Human Rights Ericsson, Nokia OYJ, STMicroelectronics Community Involvement ASML Holding NV, Infineon Technologies AG, Nokia OYJ, Thomson Corporate Governance ASML Holding NV, STMicroelectronics, Thomson Business Behaviour (C&S) Ericsson, Nokia OYJ, STMicroelectronics Environment ASML Holding NV, STMicroelectronics, Thomson Human Resources Top 3 Performers Domains under analysis
  • 14. Energy BG Group, ENI, StatoilHydro ASA, Total Human Rights BP, ENI, StatoilHydro ASA Community Involvement BG Group, ROYAL DUTCH SHELL A, StatoilHydro ASA Corporate Governance BG Group, LUNDIN PETROLEUM, ROYAL DUTCH SHELL A, StatoilHydro ASA Business Behaviour (C&S) BP, NESTE OIL, ROYAL DUTCH SHELL A Environment ENI, NESTE OIL, Total Human Resources Top 3 Performers Domains under analysis
  • 15. Suppliers Producers Market Human resources Consumers Community Environm ent Extended supply chain R e s p o n s i b i l i t y Sustainability Matrix
  • 16. The role of consumers
  • 17. Information education Control, pressure e certification Demand and offer of sustainable goods