2. Welcome.
Use these assets and guidelines to
accurately communicate the VisionsLive brand.
3. Contents VisionsLive Style Guide V1 – Nov 14 – pg3
> Contact details page 4
> The Essence of our business page 5 – 6
> Tone of voice page 7
> VisionsLive logo page 8 – 13
> Our strapline page 14
> Primary colours page 15
> Secondary colours page 16
> Typography page 17
> Partner logos page 18
> Imagery – Photography page 19 – 20
> Iconography page 21 – 23
> Diagrams illustrations page 24
> Visual elements page 25 – 26
> Communication examples page 27 – 36
Note: check out the M074 VL Creative Process Guide for more detail in regards to processes, specs, file structures and suppliers info.
Bigbird > Sales and marketing > Marketing > Process Management > M074 VL Creative Process Guide
4. VisionsLive contact details VisionsLive Style Guide V1 – Nov 14 – pg4
Our Oices
UK
26 York Street,
London W1U 6PZ
United Kingdom
+44 (0)207 788 7821
US
189 Main Street,
Yarmouth, Maine 04096
United States
+1 866 412 0154
New Zealand
109 Montreal Street,
Sydenham, Christchurch 8023
New Zealand
+64 (0)3 962 8838
info@visionslive.com
http://www.visionslive.com
Brand Guardians
Andreiko Kerdemelidis
andreiko@visionslive.com
Barry McLeod (Sales and Marketing Director)
brian.sites@visionslive.com
Brian Sites
barry.mcLeod@visionslive.com
Creative
Rebecca Cleasby
rebecca.cleasby@visionslive.com
5. The essence of our business
VisionsLive Style Guide V1 – Nov 14 – pg5
Building a brand takes time and eort if it is to be fulfilled successfully. The key starting point is to apply a
cohesive identity across all communications and media to generate an expression that is individual, enabling
people to make a personal connection.
The essence of our business is – Credible, Leading edge, Competent, Professional, Market leaders,
Our logo is simply the identifying mark of the company
Our identity is how we consistently apply the component across all media platforms
Our brand is the emotion we provoke in our customers, sta and contemporaries
The consistent components of our corporate identity are crucial to a successful implementation. We need to
protect them, we need to respect them. This is why this simple document is indispensable.
6. The essence of our business VisionsLive Style Guide V1 – Nov 14 – pg6
Top reasons why you need a brand manual:
1. To enhance marketing eorts so that eective use of the brand logo, design and expression generate a positive impact
2. To avoid physical distortions and deviations from the true design and character of our brand
3. To remind people that behind the brand is an organisation that invites trust and confidence
The brand guardians of VisionsLive are Andreiko Kerdemelidis, Barry McLeod and Brian Sites. Brand Guardians uphold the
elements and design principles contained in this document and while the work that they do will always be on brand, the
organisation will still use a network of advisers, internal colleagues, photographers and printers for executing the
company’s image, its message and its core competencies.
All elements of production will need to be approved by the brand guardians before being placed in production
(see key contacts).
This identity manual will ensure that our brand earns the value it deserves.
7. Tone of Voice VisionsLive Style Guide V1 – Nov 14 – pg7
Tone of Voice
Simple, Engaging Language
The way we talk along with the words we choose, helps us to
get our message across and convey our outlook
Respect
Our tone of voice is a basic element and just as important as
the colours and images we use. Our tone of voice needs to
show customers that we treat them as equals. We therefore
need to talk to them on one level and convey our enthusiasm
and respect for their project environments.
‘The VisionsLive team has a passion for building tools that let
you connect and engage with the right people, on their devices
and in their world, to get the insight you need, fast’.
Our tone of voice also needs to show that we help customers to
be self-reliant but that VisionsLive support is always available.
Plain Talking
All of our communications use plain talking. No fancy words, no
showing o. We use contractions like ‘we’re, it’s and that’s. But
it’s not just about simplicity. We also want to inject energy.
That’s partly done by surprising people, but also conveyed
through language. We make things sound chatty, with
expressions like no wonder and that’s why.
We’re straight forward, to the point and never frilly. We get our
facts across without being predictable or boring. Always try and
use this bold and clear way of talking on all materials – not just
ad or brochure copy
You and Us
Our core focus is of course VisionsLive the company.
To customers however, we need to be more than an oice
address – we are a support network. We therefore talk in the
first person, directly to them in the second person. Examples:
Bad - The Company puts its customers first
Good - At VisionsLive we put you first
Bad - Smoking is forbidden in oice buildings
Good - Please do not smoke in our oice
Bad - The Company wishes to invite all customers to a meeting
focussing on…
Good - Come to a meeting to discuss…
8. VisionsLive Logo – Primary VisionsLive Style Guide V1 – Nov 14 – pg8
The VisionsLive logotype reflects our spirit and character. It is a uniquely created mark that stands for
innovation, empathy and creativity.
Our inspiration for the logotype is derived from technology and innovation being at the centre of
everything that we do, with ideas projecting from the core of our business, going in various directions
whilst being true to our core business competencies.
Primary Logo – Full colour positive
CMYK file: VL_Logo_Red_CMYK.eps
RGB file: VL_Logo_Red_RGB.eps
Positive full colour – VisionsLive Red on a light background.
Note: Wherever possible the full colour logo must be used
especially on 4 colour print.
Primary Logo – Full colour reversed
CMYK file: VL_Logo_White_CMYK.eps
RGB file: VL_Logo_White_RGB.eps
Reversed one colour – white on a dark background preferably
VisionsLive red. Note: The logo can be converted to white under
certain circumstances when sitting on a coloured panel within
the communication piece generated. Please ensure suicient
contrast between logotype colour and background.
9. VisionsLive Logo– Primary with strapline VisionsLive Style Guide V1 – Nov 14 – pg9
Primary Logo – Full colour positive with strapline
CMYK file: VL_Logo_Red_Strap_CMYK.eps
RGB file: VL_Logo_Red_Strap_RGB.eps
Pantone file:
When appropriate, use the strapline logo.
Primary Logo – Full colour reversed with strapline
CMYK file: VL_Logo_White_Strap_CMYK.eps
RGB file: VL_Logo_White_Strap_RGB.eps
When appropriate, use the strapline logo
10. VisionsLive Logo –Secondary VisionsLive Style Guide V1 – Nov 14 – pg10
Secondary Logo – Mono positive
Note: The logo can be converted to any single colour in certain
circumstances to allow for flexibility when sitting on media and
must complement colours used within the communications
piece generated.
Secondary Logo – Black Mono positive
CMYK file: VL_Logo_Mono_Strap_CMYK.eps
RGB file: VL_Logo_Mono_Strap_RGB.eps
Note: The black version should only be used on mono media
pieces or for specific online graphic eect
Secondary Logo – Full colour positive
CMYK file: VL_Logo_Secondary_CMYK.eps
RGB file: VL_Logo_Secondary_RGB.epss
Larger icon logo. Positive two colour – VisionsLive Red and
Grey on a light background
Secondary Logo – Full colour reverse
CMYK file: VL_Logo_Secondary_Rev_CMYK.eps
Larger icon logo. Reversed two colour – white on a dark
background preferably VisionsLive Red
11. Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg11
The Logo – Master artwork
Always use the original master artwork. When supplying logos to suppliers the preferred logo format to supply are .eps
vector files – due to the high resolution quality of that format. Otherwise supply a high res jpg or png if requested.
Web – Use .svg RGB files. Alternatively jpg or png 72dpi @ 100% or 200%.
Standard quality print – Use .eps vector CMYK files. Alternatively pixel image med res file @ 150dpi minimum.
High quality print – Use .eps vector CMYK files. Alternatively pixel image high res file @ 300dpi minimum.
Exclusion Zone
A minimum area of clear space (exclusion zone) must always remain around the logotype – minimum 1 x capital x height –
all other graphic elements must not encroach on this area of clear space. The logo must be le to breathe.
12. Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg12
The Logo – Size and layout
The logotype has been created to a proportion of 1:2:5 and these proportions should remain always.
The logo should not be stretched, distorted or altered in any way.
Correct use Incorrect use
30mm
Minimum Size
Print – the logo should never be displayed less than 30mm wide
Digital – the logo should never be displayed less than 30 pixels wide
30 pixels
13. Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg13
Do’s
The logo should be included on all communications.
Size variations, posters and signage The signature may be printed at a bigger scale on posters and other over-sized applications.
Always leave the logo some space to breathe.
Use white or neutral backgrounds. If it’s unavoidable to sit the logo on a colour. We prefer VisionsLive red and use the negative logo.
Don’ts
Don’t sit the logo on non compatible or dark colours.
Don’t reverse the logo from backgrounds that are too light or cluttered.
Don’t squash, stretch, italic, embolden, apply outline, change colour combination or contrast, change the relationship or orientation.
Incorrect use Incorrect use Incorrect use
14. Our strapline VisionsLive Style Guide V1 – Nov 14 – pg14
“Get closer. Get answers. Understand. In their world™.”
This is our strapline.
Wherever possible and appropriate, the logo should appear with the strapline.
The logo has been set in a number of dierent formats. Pick the one that best suits the usage.
“Online Qualitative Research made simple.”
This is our strapline.
These should always be set in our font – Source Sans Pro Semibold
15. Primary colours VisionsLive Style Guide V1 – Nov 14 – pg15
Our primary brand colours are VisionsLive red, white and range of greys. These colours are used for all brand communications.
Primary colours
Red
RGB: 193, 57, 55
HEX: #c13937
CMYK: 17, 97, 82, 7
Spot: 1805 C or 186C
Note: Previous web colour
RGB: 192, 32, 44
HEX: #c0202c
White
RGB: 255, 255, 255
HEX: #
CMYK: 0, 0, 0, 0
Spot: NA
Dark Grey
RGB: 38, 37, 38
HEX: #262526
CMYK: 0, 0, 0, 90
Spot: Neutral Black C
Mid Grey
RGB: 222, 222, 222
HEX: #dedede
CMYK: 0, 0, 0, 20
Spot: Cool Gray 3 C
Light Grey
RGB: 245, 245, 245
HEX: #f5f5f5
CMYK: 0, 0, 0, 10
Spot: Cool Gray 3 C
Grey
RGB: 128, 126, 127
HEX: #807e7f
CMYK: 0, 0, 0, 60
Spot: Cool Gray 9 C
16. Secondary colours VisionsLive Style Guide V1 – Nov 14 – pg16
Secondary colours
Gold
RGB: 166, 152, 105
HEX: #a69869
CMYK: 0, 8, 37, 35
Spot: 451 C or 8362 C
Green
RGB: 56, 98, 96
HEX: #386260
CMYK: 43, 0, 2, 62
Spot: 5477 C
Yellow Orange
RGB: 227, 150, 32
HEX: #e39620
CMYK: 0, 34, 86, 11
Spot: 7563 C
Blue Grey
RGB: 136, 148, 168
HEX: #8894a8
CMYK: 19, 12, 0, 34
Spot: 535 C
Lilac
RGB: 117, 96, 129
HEX: #756081
CMYK: 9, 26, 0, 49
Spot: 667 C
Our secondary brand colours pastel tones. These colours are to be used in subtle amounts alongside the
primary colours for brand communications.
Purple
RGB: 128, 76, 99
HEX: #804c63
CMYK: 0, 41, 23, 50
Spot: 5135 C
Lime
RGB:166, 169, 18
HEX #a6a912
CMYK: 2, 0, 89, 34
Spot: 7745 C
Slate Grey
RGB: 82, 82, 82
HEX: #525252
CMYK: 0, 0, 0, 68
Spot: 425 C
Orange
RGB: 217, 109, 44
HEX: #d96d2c
CMYK: 0, 50, 80, 15
Spot: 7578 C
Yellow
RGB: 216, 180, 9
HEX: #d8b409
CMYK: 0, 17, 96, 15
Spot: 7759 C
Blue
RGB: 68, 81, 105
HEX: #445169
CMYK: 35, 23, 0, 59
Spot: 7545 C
17. Typography
Source Sans Pro Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?.
Source Sans Pro SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?.
Secondary typefaces
We use Arial Regular for the main
body copy text.
Zurich BT Roman is the logo font.
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?.
Zurich BT Roman
Primary typeface
Source Sans Pro Light, Regular and
SemiBold is a Google web font
used for headings and prominent
text throughout communications.
It is great for sub headings, but not
areas of body copy when being
used for digital.
VisionsLive Style Guide V1 – Nov 14 – pg17
18. Partner logos VisionsLive Style Guide V1 – Nov 14 – pg18
SILVER PARTNER
VisionsLive Silver Partner
GOLD PARTNER
VisionsLive Gold Partner
PLATINUM PARTNER
VisionsLive Platinum Partner
The VisionsLive Project Success Team is available for complete
international programme delivery and can provide an online
qual research platform and support services. Available at
various levels, the VisionsLive Partner Programme will ensure
that a research project receives the premium service required
to deliver client success.
Market leading Silver, Gold and Platinum levels of support
attract many fantastic features. These include a white labelling
service for our mobile app, online focus groups and
boards and (dependant on level) platform customisation.
19. Imagery – Photography VisionsLive Style Guide V1 – Nov 14 – pg19
Image is everything – Images can say just as much as words.
Photography style
Photography style should always when possible and
acceptable be taken with a depth of field.
Real People
The use of real people as models is both cost eective and
retains a realistic image, however you cannot always guarantee
photogenic models – images must remain inclusive and
diverse, but only used when directly talking about that
particular customer or customers in general.
Generally images directly looking into the eyes of the subject
should be avoided, as we are always trying to achieve a natural,
not posed shot.
20. Imagery – Photography VisionsLive Style Guide V1 – Nov 14 – pg20
Real activities
The move away from real people as the main focus is important.
If we are to have a broad appeal, images should hold the action at
their focus not the person in the shot.
Specifications
Specifications can vary from project to project. Shoot images in the
highest possible resolution. This is a good rule of thumb whether the
asset is for print or digital use.
All photos and videos should have proper, signed releases.
A ‘Talent Release form’ is available from marketing
When capturing images at a crowded event, make it known that
any and all attendees may be photographed or filmed and used in
VL promotional communications. Honor the request of anyone
who asks not to be photographed or filmed.
21. Iconography VisionsLive Style Guide V1 – Nov 14 – pg21
Icons are generally used as a graphic shortcut to describe a sector, action or function. New icons are being developed constantly.
This section will be updated on a regular basis so please ensure that you have the most recent revision to be confident that you
have the full range of icons.
V+ Online
Focus Groups
V+ Bulletin
Boards
V+ Mobile
Qualitative
V+ In-depth
Interviews
Speak
Surveys
Mobile
Speak Surveys
Mini
Communities
Ethnography
Co-creation Ad
Development
Mystery
Shopping
Methodology
and approach
Project
Setup
High Quality
Recruitment
Participant
Management
Moderator
Services
22. Iconography
Youtube
(website)
Google plus
(website)
Twitter
(website)
Linked in
(website)
Groups
#1e2832
VisionsLive Style Guide V1 – Nov 14 – pg22
Moderator
#1e2832
#bf222c
Observers
#1e2832
#a37dcc
Respondents
#1e2832
#0bc6
Language
and Translation
Services
Task
Driven
Research
Our Team News
and Events
Testimonials Customer
Journeys
Support Our Oices
A new set of icons has been designed to work in harmony with the new visual language.
Project Success
Team
Partner
Programme
Linked in
(newsletter)
Youtube
(newsletter)
Twitter
(newsletter)
Google +
(newsletter)
Communicate icons in circles
on a light grey background
23. Iconography – Admin
VisionsLive Style Guide V1 – Nov 14 – pg23
Below some iconography for the admin site (Big Fish) the full set will be found in the ‘Big Fish style guide’ and on the wiki.
Live Groups
#36615e
In-depth Interviews
#e29524
V+ Speak Survey
#7e4b63
V+ Community
#a6a81c
V+ Boards
#515151
V+ Mobile
#d76d2c
Add respondents
From Excel
#1f6e46
#66b045
Add respondents
One at a time
#32485b
X
24. Diagrams Illustrations VisionsLive Style Guide V1 – Nov 14 – pg24
Diagrams – Illustrative Style
Soware is an intangible product
and is always diicult product to
promote. We have therefore
developed a very clean technical
style to illustrate functionality,
process and usability of each
piece of soware that we develop.
25. Design Elements – General VisionsLive Style Guide V1 – Nov 14 – pg25
V+ Qualitative Platform
V+ is a qualitative market research platform that gets you real
insight from the frontline of people’s lives.
V+ is the easiest way to set up qualitative research projects –
for groups/communities or for one-on-one interviewing and
ethnography work. Request a demo to see just how simple it is.
With V+ you can let real online social interactions happen
among participants in your study – fluid conversations, liking
and sharing images and videos – while you stay in full control.
V+ supports all digital platforms, mobile – tablet – desktop.
We use the media and devices that your participants use,
so we can get up close and personal.
Source Sans Pro Semibold headings
Light grey line under headings
Use VL icon or ‘’ symbol
as a bullet point in
Source Sans Pro Bold
Source Sans Pro Light for body copy
Red call to action buttons
Source Sans Pro Semibold copy Choose
Sign up for a demo
your FREE
V+ Bulletin
Board colour
scheme
Use red tab banner below images/videos
26. Design Elements – Print VisionsLive Style Guide V1 – Nov 14 – pg26
Footer: Main call to action sign o for print.
SIGN UP FOR A FREE DEMO
e: info@visionslive.com www.visionslive.com
UK: +44 (0)20 7788 7821 26 York Street, London W1U 6PZ
US : +1 (866) 412-0154 189 Main Street, Yarmouth, Maine 04096
www.visionslive.com
Use red tab element in footers
with reversed Source Sans Pro Semibold type
Call to action:
Sign up for a free demo.
Contact details:
Email
Website address
Phone numbers
Street address (not mandatory)
Social media icons
Grey lines texture element
27. Print Communications – Signage VisionsLive Style Guide V1 – Nov 14 – pg27
Exhibit and Signage Display
When it comes to standing out in a crowd, sometimes less truly is
more. Keep signage simple by using approved brand identity
elements, colours fonts, and photography.
When appropriate use strapline...
“Get closer. Get answers. Understand. In their world™.”
or
‘Online Qualitative Research made simple.’
should be used appropriately to strengthen the message and brand.
28. Print Communications – Livery VisionsLive Style Guide V1 – Nov 14 – pg28
Make a great first impression
by using these approved
stationery elements.
A4 Letterhead (also available
as a Word template)
DL Comp Slip
Email signatures
VL logo
Your name
Job title
Phone number
Cell number (if applicable)
VL social links (if applicable)
Email address
Website address
Talk to the dev team to setup
your template.
29. Print Communications – Livery VisionsLive Style Guide V1 – Nov 14 – pg29
VisionsLive Business card
Matt laminate and Spot UV logo
33. Digital Communications – Powerpoint VisionsLive Style Guide V1 – Nov 14 – pg33
It’s important to make every eort to capture the exciting brand personality in your
presentations. Follow these guidelines when creating dynamic presentations:
The VisionsLive logo should appear on each screen of the presentation.
This may appear either over white or reversed on a black or a dark background.
The logo should appear in approved colours
Powerpoint – Google hangouts
34. Digital Communications – Online Marketing VisionsLive Style Guide V1 – Nov 14 – pg34
Example of email newsletter
for christmas promotion
35. Digital Communications – Social Media VisionsLive Style Guide V1 – Nov 14 – pg35
Google+ Use consistent VL communication cover image/header throughout all social media
36. Digital Communications – VL Website VisionsLive Style Guide V1 – Nov 14 – pg36
VisionsLive Customer Website
