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Start Change by Playing Games 
! 
@BartHufen 
#Gamification
Content 
1. Who am I? 
2. Game Inspired - Agile - Business Models 
3. Find your progress loop! 
4. Start with a GameStorm 
@BartHufen #gamification
Who am I? 
BrandNewGame 
Advertising 
Diesel 
Atari 
! 
ABN Amro Bank 
ACN / Schiphol Airport 
BelCompany 
Fontys Hogescholen 
Haven Amsterdam 
Holland Casino 
Novamedia 
Red Bull 
Robeco 
TomTom 
Unilever 
Ziggo 
Player 1 
Player 2
Download at 
www.brandnewplayground.com 
@BartHufen #gamification 
200 pages of 
inspiration! 
Free e-book
The Story of… FarmVille
The Story of… FarmVille 
Do 
the same 
But better 
Over and 
over
The Story of… FarmVille 
Buy 
Seeds 
Plant 
Seeds 
Wait 
Harvest 
for 
Money 
Game Loop
The Story of… FarmVille 
Buy 
Seeds 
Plant 
Seeds 
Wait 
Harvest 
for 
Money 
Buy ... 
Buy Land 
Buy 
Tools 
Buy 
Animals 
Etc. 
Deploy... 
Use... 
Employ... 
Furtilize 
Level 
Up! 
Protect 
Mois-turise 
Etc. 
Bonus 
Unlock 
Gain 
Etc. 
Level 
Up! 
Level 
Up! 
Level 
Up! 
Game Loop
The Story of… FarmVille
The Story of… FarmVille 
Progress!
Loop of Progress = Prosper!
The Progress Loop 
INVENT 
DO / 
MAKE 
TEST & 
IMPROVE Progress 
Loop 
TELL 
SELL 
Dare to 
Explore and 
Experiment
The Progress Loop 
RE-INVENT 
RE-DO 
IMPROVE Progress 
Loop 
RE-SELL 
LEVEL 
UP! 
Start synergie 
in your processes 
and level up 
Stop 
thinking in 
Departments 
Responsibilities 
Systems
DURING 
RE-INVENT 
DURING 
MAKE 
BEFORE AFTER 
IMPROVE 
IMPROVE Progress 
Loop 
DURING 
SELL 
BEFORE AFTER 
IMPROVE 
BEFORE AFTER 
IMPROVE
Example Progress Loop 
THINK 
DO 
DURING 
SELL 
IMPROVE 
BEFORE AFTER 
IMPROVE 
Free book 
downloads 
Ask 
Questions 
Give a 
Recap 
Ask 
Feedback 
Presentations 
Show 
relevant 
examples 
Which assets 
and activities 
drive succes? 
Which 
people and 
problems slow 
down succes?
Find Your Progress Loop 
INVENT 
DO / 
MAKE 
TEST & 
IMPROVE Progress 
Loop 
TELL 
SELL 
Strategic 
Tactical 
Operational
Game elements
Game elements
Start change
+ REVENUES 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
! 
Challenge # 3 
BUSINESS 
Main Objective #1 
Challenge # 1 
Challenge # 2 
INTERNAL PLAYGROUND EXTERNAL 
Actions - # 3 
Actions - # 3 
- COSTS GameStorm 
! 
Define
 princess 
! 
Obstacle
 1 
! 
Obstacle

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