2. Content
1. Who am I?
2. Game Inspired - Agile - Business Models
3. Find your progress loop!
4. Start with a GameStorm
@BartHufen #gamification
3. Who am I?
BrandNewGame
Advertising
Diesel
Atari
!
ABN Amro Bank
ACN / Schiphol Airport
BelCompany
Fontys Hogescholen
Haven Amsterdam
Holland Casino
Novamedia
Red Bull
Robeco
TomTom
Unilever
Ziggo
Player 1
Player 2
6. The Story of… FarmVille
Do
the same
But better
Over and
over
7. The Story of… FarmVille
Buy
Seeds
Plant
Seeds
Wait
Harvest
for
Money
Game Loop
8. The Story of… FarmVille
Buy
Seeds
Plant
Seeds
Wait
Harvest
for
Money
Buy ...
Buy Land
Buy
Tools
Buy
Animals
Etc.
Deploy...
Use...
Employ...
Furtilize
Level
Up!
Protect
Mois-turise
Etc.
Bonus
Unlock
Gain
Etc.
Level
Up!
Level
Up!
Level
Up!
Game Loop
12. The Progress Loop
INVENT
DO /
MAKE
TEST &
IMPROVE Progress
Loop
TELL
SELL
Dare to
Explore and
Experiment
13. The Progress Loop
RE-INVENT
RE-DO
IMPROVE Progress
Loop
RE-SELL
LEVEL
UP!
Start synergie
in your processes
and level up
Stop
thinking in
Departments
Responsibilities
Systems
14. DURING
RE-INVENT
DURING
MAKE
BEFORE AFTER
IMPROVE
IMPROVE Progress
Loop
DURING
SELL
BEFORE AFTER
IMPROVE
BEFORE AFTER
IMPROVE
15. Example Progress Loop
THINK
DO
DURING
SELL
IMPROVE
BEFORE AFTER
IMPROVE
Free book
downloads
Ask
Questions
Give a
Recap
Ask
Feedback
Presentations
Show
relevant
examples
Which assets
and activities
drive succes?
Which
people and
problems slow
down succes?
16. Find Your Progress Loop
INVENT
DO /
MAKE
TEST &
IMPROVE Progress
Loop
TELL
SELL
Strategic
Tactical
Operational
40. Recap!
1. Find your Progress Loop
(On Managerial-, Middle Management and Operational level)
1. Stop thinking in structures (department) and systems
(software)
2. Start supporting synergy in your processes and iterate
2. If you are a GameChanger - Start with a GameStorm
41. Start Agile Change
Start being a Game Changer!
!
bart@brandnewgame.nl
!
Tweet us @BartHufen
!
www.brandnewgame.nl