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Employer branding challenges and how to anticipate
- 2. What we do
- 3. Why it’s a Business Strategy RECRUITMENT HR PR MARKETING SALES
- 4. PROMOTING EMPLOYEE HAPPINESS BENEFITS EVERYONE* • Up to 20% more productive • Raising sales by 37% • Stock prices of Fortune’s “100 Best Companies to Work for" rose 14% per year compared to 6% for others * Forbes
- 5. WHY NOW War for talent Social Media algorithms minimize reach of corporate pages 92% trust recommendations from people they know
- 6. TALENT WAR Effect strong Employer Brand on 10 new hires • Top EB paying 10% lower salaries: 49.140 euro • Hiring cost is 50% lower: 28.660 euro • Stay longer: 163.800 euro • Cost time to hire avg 41 days: 186.550 euro • Total savings: 428.150 euro Average salary: 49.140 euro/year Average hiring cost: 5.372 euro Replacement cost: 1/3 annual salary Cost per open vacancy: 455 euro/day (ex. 10M rev/100 empl)
- 9. DID YOU KNOW WORD OF MOUTH is the most powerful communication worldwide. 92% trust recommendations from people they know 36% Trust in online video ads
- 10. THE NUMBERS PROVE IT
- 11. CHALLENGES • How to activate your employees • How to communicate your relevancy • How to create impact on Social Media
- 12. USE THE POWER OF MOUTH THROUGH AMBASSADORS
- 13. BRANDWHAT YOU WANT TO SAY EMPLOYEES FANS CLIENTS PARTNERS WHAT THEY ARE INTERESTED IN RELEVANCE ONLY RELEVANT WHEN IT’S SHARED
- 14. IMPACT
- 15. Why Social Seeder • We know how to start, grow, boost and retain your EB program • Easy and fast sharing on all Social Media channels • Realtime reporting and support in local language with personalized customer success insights
- 16. Business STRATEGY EMPLOYER BRANDING RECRUITMENT HR PR MARKETING SALES Pré Workshop actions Technical onboarding Workshop & KPI setting Program review KPI review Learnings & improvements Learnings & improvements Year 1 Start, build, execute and learn Year 2 Grow, boost, improve and harvest Year 3 Grow, retain, improve and harvest KPI review Learnings & improvements KPI review Learnings & improvements
- 17. COMPANYWEBSITE COMMUNITY CONTENT CORPORATE CONTENT Corporate SM Content FLOW
- 18. Community Content HUMAN INTEREST PRODUCT MARKETING EXPERTISE BEHIND THE SCENES TOP TOPICALS ANTICIPATE ACTUALITY LOCAL CONTENT NEWS NOSTALGIA THIRD PARTY CONTENT
- 19. Multiplatform
- 20. RECRUIT Identify and recruit your ambassadors ACTIVATE Segment ambassadors, activate them, and run multiple highly-targeted campaigns ENGAGE Engage with your ambassadors and create powerful and lasting relationships LEARN & HARVEST Optimize your campaigns and harvest the fruits of your campaigns PLATFORM FRAMEWORK
- 21. Recruit your internal & external supporters and transform them into advocates RECRUIT
- 22. Segmentation is key for targeted and relevant campaigns SEGMENT
- 23. Prepare the content your advocates can share. Eventually optimise content per social media channel for maximal impact ACTIVATE
- 24. Your advocates receive a mail asking them to share your content MAIL
- 25. Your advocates discover your content and can share it in one simple click INTER- ACTIVE SEEDING
- 26. When sharing your advocates can add a personal comment MAKE IT PERSONAL
- 27. Your message is shared on your advocates social media channels SOCIAL MEDIA
- 28. Get custom analytics for each campaign, learn from the results and optimize LEARN
- 29. SOME OF OUR HAPPY CLIENTS
- 30. Like to start with Employer Branding? Bart Vermeir +32 495 512228 bart@socialseeder.com www.socialseeder.com