1.
Bart Vermeir
Employer Branding
bart@socialseeder.com
www.socialseeder.com

2.
What we do

3.
Why it’s a Business Strategy
RECRUITMENT
HR
PR
MARKETING
SALES

4.
PROMOTING EMPLOYEE
HAPPINESS BENEFITS
EVERYONE*
• Up to 20% more productive
• Raising sales by 37%
• Stock prices of Fortune’s “100 Best Companies to
Work for" rose 14% per year compared to 6% for
others
* Forbes

5.
WHY
NOW
War for talent
Social Media
algorithms minimize
reach of corporate
pages
92% trust
recommendations
from people they
know

6.
TALENT
WAR
Effect strong Employer Brand on 10 new hires
• Top EB paying 10% lower salaries: 49.140 euro
• Hiring cost is 50% lower: 28.660 euro
• Stay longer: 163.800 euro
• Cost time to hire avg 41 days: 186.550 euro
• Total savings: 428.150 euro
Average salary: 49.140 euro/year
Average hiring cost: 5.372 euro
Replacement cost: 1/3 annual salary
Cost per open vacancy: 455 euro/day (ex. 10M rev/100 empl)

7.
DID YOU
KNOW
WORD OF MOUTH is the most powerful communication worldwide.
92% trust recommendations from people they know
36% Trust in online video ads

8.
THE NUMBERS PROVE IT

9.
CHALLENGES
• How to activate your employees
• How to communicate your relevancy
• How to create impact on Social Media

10.
USE THE POWER OF MOUTH THROUGH
AMBASSADORS

11.
BRANDWHAT YOU WANT
TO SAY
EMPLOYEES
FANS
CLIENTS
PARTNERS
WHAT THEY ARE
INTERESTED IN
RELEVANCE
ONLY RELEVANT WHEN IT’S SHARED

12.
IMPACT

13.
Why Social Seeder
• We know how to start, grow, boost
and retain your EB program
• Easy and fast sharing on all Social
Media channels
• Realtime reporting and support in
local language with personalized
customer success insights

14.
Business STRATEGY
EMPLOYER BRANDING
RECRUITMENT
HR
PR
MARKETING
SALES
Pré Workshop actions
Technical onboarding
Workshop & KPI setting
Program review
KPI review
Learnings & improvements
Learnings & improvements
Year 1
Start, build, execute and learn
Year 2
Grow, boost, improve and harvest
Year 3
Grow, retain, improve and harvest
KPI review
Learnings & improvements
KPI review
Learnings & improvements

15.
COMPANYWEBSITE
COMMUNITY CONTENT
CORPORATE CONTENT
Corporate SM
Content FLOW

16.
Community Content
HUMAN INTEREST
PRODUCT MARKETING
EXPERTISE
BEHIND THE SCENES
TOP TOPICALS
ANTICIPATE ACTUALITY
LOCAL CONTENT
NEWS
NOSTALGIA
THIRD PARTY CONTENT

17.
Multiplatform

18.
RECRUIT
Identify and recruit your
ambassadors
ACTIVATE
Segment ambassadors,
activate them, and run
multiple highly-targeted
campaigns
ENGAGE
Engage with your ambassadors
and create powerful and lasting
relationships
LEARN & HARVEST
Optimize your campaigns and
harvest the fruits of your
campaigns
PLATFORM FRAMEWORK

19.
Recruit your internal & external
supporters and transform them
into advocates
RECRUIT

20.
Segmentation is key for targeted
and relevant campaigns
SEGMENT

21.
Prepare the content your
advocates can share. Eventually
optimise content per social
media channel for maximal
impact
ACTIVATE

22.
Your advocates receive a mail
asking them to share your
content
MAIL

23.
Your advocates discover your
content and can share it in one
simple click
INTER-
ACTIVE
SEEDING

24.
When sharing your advocates can
add a personal comment
MAKE IT
PERSONAL

25.
Your message is shared on your
advocates social media channels
SOCIAL
MEDIA

26.
Get custom analytics for each
campaign, learn from the results
and optimize
LEARN

27.
SOME OF OUR
HAPPY CLIENTS

28.
Like to start with
Employer Branding?
Bart Vermeir
+32 495 512228
bart@socialseeder.com
www.socialseeder.com