This document discusses the importance and benefits of employer branding and employee engagement. It notes that happy employees can increase productivity by up to 20% and raise sales by 37%. It then outlines how using employee ambassadors on social media can amplify a company's message through word-of-mouth recommendations, which 92% of people trust. The rest of the document describes Social Seeder's employer branding platform, which helps companies recruit, activate, and engage employee ambassadors to share relevant content across multiple social media channels. It provides analytics to learn from campaigns and optimize employer branding over time.

1. Bart Vermeir
Employer Branding
bart@socialseeder.com
www.socialseeder.com

2. THE DREAM
EMPLOYER
SVANTE RANDLERT
– The Dream Employer

3. Promoting employee
happiness benefits everyone
• Up to 20% more productive
• Raising sales by 37%
• Stock prices of Fortune’s “100 Best Companies to Work
for" rose 14% per year compared to 6% for others
Forbes

4. BUSINESS STRATEGY
EMPLOYEE ENGAGEMENT
Is not only about
RECRUITMENT
HR
MARKETING
SALES
It is a

5. USE THE POWER OF WORD OF MOUTH
THROUGH YOUR
Employees
WORD OF MOUTH
is the most powerful communication
92% trust recommendations from people
they know - www.nielsen.com

6. How does it work?

7. WHY
NOW
War for talent
Social Media
algorithms minimize
reach of corporate
pages
92% trust
recommendations
from people they
know

8. TALENT
WAR
Effect strong Employer Brand on 10 new hires
• Top EB paying 10% lower salaries: 49.140 euro
• Hiring cost is 50% lower: 28.660 euro
• Stay longer: 163.800 euro
• Cost time to hire avg 41 days: 186.550 euro
• Total savings: 428.150 euro
Average salary: 49.140 euro/year
Average hiring cost: 5.372 euro
Replacement cost: 1/3 annual salary
Cost per open vacancy: 455 euro/day (ex. 10M rev/100 empl)

11. DID YOU
KNOW
WORD OF MOUTH is the most powerful communication worldwide.
92% trust recommendations from people they know
36% Trust in online video ads

12. THE NUMBERS PROVE IT

13. CHALLENGES
qHow to activate your employees
qHow to communicate your
relevance
qHow to increase engagement

14. USE THE POWER OF MOUTH THROUGH
AMBASSADORS

15. BRANDWHAT YOU WANT
TO SAY
EMPLOYEES
FANS
CLIENTS
PARTNERS
WHAT THEY ARE
INTERESTED IN
RELEVANCE
ONLY RELEVANT WHEN IT’S SHARED

16. IMPACT

17. Why Social Seeder
• We know how to start, grow, boost
and retain your EB program
• Easy and fast sharing on all Social
Media channels
• Realtime reporting and support in
local language with personalized
customer success insights

18. YEAR 1
Start, build, execute and learn
YEAR 2
Grow, boost, improve and harvest
YEAR 3
Grow, retain, improve and harvest
KPI review
Learnings & improvements
KPI review
Learnings & improvements
Pré Workshop actions Workshop & KPI setting
Program review
After 2 months
KPI review
Learnings & improvements
Learnings & improvements
After 7 months
Technical onboarding

19. Content Flow
COMPANY WEBSITE
CORPORATE CONTENT
Corporate SM
COMMUNITY CONTENT
Corporate SM

20. Community Content
Expertise
Top Topicals
News
Human Interest Anticipate Actuality
Product Marketing
Behind the scenes
Local Content

21. Multiplatform

22. RECRUIT
Identify and recruit your
ambassadors
ACTIVATE
Segment ambassadors,
activate them, and run
multiple highly-targeted
campaigns
ENGAGE
Engage with your ambassadors
and create powerful and lasting
relationships
LEARN & HARVEST
Optimize your campaigns and
harvest the fruits of your
campaigns
Employe Engagement Framework

23. Demo

24. Recruit your ambassadors
Welcome

25. Easy and fast sing up
Sing up

26. GDPR compliancy
Confirmation

27. Mail & Mobile notification
News 4 you

28. Easy and fast on multiple Social
Media channels
Sharing

29. Personalize your post
Publishing

30. Get custom analytics for each
campaign, learn from the results
and optimize
Learnings
1
2
3
4
5
6 7

31. Summary
üConnect people
üEngage authentic
üMeasure impact
üCorrelate attrition
üImprove enagement
üRetain people connected
Technology is great – but it is people that
will change the world

32. SOME OF OUR
HAPPY CLIENTS

33. Like to start with
Employer Branding?
Bart Vermeir
+32 495 512228
bart@socialseeder.com
www.socialseeder.com