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Apple's iPhone market segmentation

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Bassel Awwad
Bassel Awwad

Apple has a phone product lineup and uses market segmentation to target different customer groups. They target customers who are highly loyal to Apple, oriented towards new technology, and seeking social acceptance from owning popular Apple products. Apple segments the market into these groups to effectively market and sell their phones.

Marketing
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Two Main Topics • Brief Summary About Apple and its Phone product lineup • How the hell they do Market Segmentation??!!!
Apple’s History
Apple’s History
How do they do Market Segmentation????
Apple’s Market Segmentation • Customers with high loyalty to Apple • Technical oriented • Social acceptance oriented
Customers with high loyalty to Apple
Technical oriented
Social acceptance oriented
Apple's iPhone market segmentation
Apple's iPhone market segmentation

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