Slide deck for intro to Gamification based on Yu-Kai Chou

1. Gamification 101
Bayram Annakov, App in the Air

2. Octalysis

3. #1 Epic Meaning

4. Techniques

5. 1.1 Narratives

6. 1.2 Elitism

7. 1.3 “Free Lunch”

8. #2 Development &
Accomplishment

9. 2.1 Progress Bars

10. 2.2 Rockstar Effect

11. 2.3 Achievement
Symbols

12. 2.4 Status Points

13. 2.5 Leaderboards

14. #3 Empowerment of
Creativity & Feedback

15. 3.1 Boosters

16. 3.2 Milestone
Unlock

17. 3.3 Achievement
Symbols

18. 3.4 Illusion of
choice

19. #4 Ownership &
Possession

20. 4.1 Build from
Scratch

21. 4.2 Collection Sets

22. 4.3 Exchangeable
Points

23. 4.4 Monitor
Attachment

24. #5 Social Influence
& Relatedness

25. 5.1 Mentorship

26. 5.2 Brag Buttons

27. 5.3 Group Quests

28. 5.4 Social
Treasures

29. 5.5 Social Prods

30. 5.6 Conformity
Anchor

31. 5.7 Water Coolers

32. #6 Scarcity &
Impatience

33. 6.1 Dangling or
Anchored Juxtapositions

34. 6.2 Magnetic Caps

35. 6.3 Appointment
Dynamics

36. 6.4 Torture Breaks

37. 6.5 Evolved UI

38. #7 Unpredictability
& Curiosity

39. 7.1 Glowing Choice

40. 7.2 Mystery Boxes/
Random Rewards

41. 7.3 Easter Eggs/
Sudden Rewards

42. 7.4 Lottery/Rolling
Rewards

43. #8 Loss &
Avoidance

44. 8.1 Evanescent
Opportunities /
Countdowns

45. 8.2 Status Quo Sloth

46. 8.3 Sunk cost

47. Wrap-up

50. App in the Air?

51. Recommended
Reading
Rules of Play. Game Design
Fundamentals - Zimmerman, Salen
Actionable Gamification - Yu-Kai
Chou
The Art of Game Design - Jesse
Schell