1. Confidential and Proprietary. 1 © 2014 Bazaarvoice, Inc.
Client
Case Study

2. Confidential and Proprietary. 2 © 2014 Bazaarvoice, Inc.

3. 3
Story
Insight: BodyGuardz knew that the quality of their product was the number one driver of
purchase. Reviews of the product’s quality made consumers comfortable with their claims and
performance and was the second reason why consumer bought their product.
Action: BodyGuardz used another provider to collect reviews on their site. It did not have
much impact as eCommerce was a small percentage of overall sales and they were unable to
share reviews beyond the site. By adding Conversations, BodyGuardz was able to syndicate
content to their retail partners.
Results: By syndicating content, BodyGuardz was able to show that they were supporting
their retail partner’s success to further the relationship. In addition, BodyGuardz is able to pull
review information that states that store associates recommend their product and use this in
channel negotiations to protect and gain placement. In fact, with this information, BodyGuardz
was able to perform an online test with a major retailer, which if successful, will lead to in-store
placement.
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.

4. Reasons why customers buy BodyGuardz
#1.
Quality*
Confidential and Proprietary. 4 © 2014 Bazaarvoice, Inc.
#2.
Consumer
Reviews*
*BodyGuardz customer survey 2012

5. 5
Customer reviews are vital to
our success at BodyGuardz. They
provide that extra credibility that not
only do we believe in our products,
but our customers do, too.
Whitney Pye, Director of Marketing, BodyGuardz

6. 6
Syndication strengthens retail partnerships
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.

7. UGC provides leverage for retail negotiations
“The associate at the store told me the
Gorilla Glass on the S4 Active is prone
to scratching and recommended this
tempered glass screen protector.”
PacoSan via BodyGuardz.com
Confidential and Proprietary. 7 © 2014 Bazaarvoice, Inc.

8. Want to learn more?
Bazaarvoice is a network that connects
brands and retailers to the authentic
voices of people where they shop.
Each month, more than 400 million
people view and share authentic
opinions, questions and experiences
about 70 million products in the
Bazaarvoice network.
Visit www.Bazaarvoice.com to learn
more.
Confidential and Proprietary. 8 © 2014 Bazaarvoice, Inc.