Webinar: How to make this the best holiday sales season yet

•

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Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.

Marketing

© 2014 Bazaarvoice, Inc.1
Patrick Gorman
Senior Editor
Chief Marketer Network
Today’s speakers
Nicole Vallier
Client Success Director
Bazaarvoice
Amanda Greeff
Client Success Director
Bazaarvoice

© 2014 Bazaarvoice, Inc.2
Important holiday and pre-holiday trends
Making 2014 the best holiday season yet
Tips to help you harness and optimize
the customer voice for the holidays
How brands make the most of the customer feedback

© 2014 Bazaarvoice, Inc.3
3
The Conversation Index
VOLUME 7

© 2014 Bazaarvoice, Inc.4
Holiday shoppers rely heavily on reviews

© 2014 Bazaarvoice, Inc.5
Boxing Day tops Cyber Monday

© 2014 Bazaarvoice, Inc.6
Promote customer
favorites
6

© 2014 Bazaarvoice, Inc.7
Dell: Good, better, best
Double-digit
growth in conversion since
working with Bazaarvoice
Triple-digit
increase in reviews collected.
On average,
customer ratings are
4 or 5 stars
(out of five)

© 2014 Bazaarvoice, Inc.8
Bare Escentuals “MostWanted”

© 2014 Bazaarvoice, Inc.9
philosophy
magazine ad

© 2014 Bazaarvoice, Inc.11
ConAgra helps
with holiday
time-savers

© 2014 Bazaarvoice, Inc.12
Gift givers review on retail sites;
gift receivers review on manufacturer sites

© 2014 Bazaarvoice, Inc.13
How brands get ahead of the holiday push

© 2014 Bazaarvoice, Inc.14
Ecommerce timeline for reviews

© 2014 Bazaarvoice, Inc.15
Ask for reviews before and after

© 2014 Bazaarvoice, Inc.16
Conversion rate for people who interacted with
reviews was 171% higher than for people who didn’t
Buyagift targets recipients
Had a 10% higher average order value
Enjoyed 200% more page views per session
Spent 15% longer browsing the site
Shoppers who interacted with reviews…

© 2014 Bazaarvoice, Inc.17
Extend social beyond reviews

© 2014 Bazaarvoice, Inc.18
Holiday mobile shoppers get hooked

© 2014 Bazaarvoice, Inc.19
A different way to look at “ROBO”
Research Online, Buy Offline
19
Research
online,
Buy offline
(48% of
consumers)
Buy online
(8% of consumers)
Browse offline,
Buy offline
(44% of
consumers)
ROBO = 48/8 = 6.0x

© 2014 Bazaarvoice, Inc.20
• Steady increase in organic and
search conversions
• 100% increase in traffic year over
year in holiday site traffic
Dillard’s increased holiday search results
20
A Dooney & Bourke bag
was the #1 reviewed
product on dillards.com
with a perfect 5-star rating.
As a result, it climbed to the
top of the first page in
Google results for “Dooney
and Bourke” during the
holiday season.

© 2014 Bazaarvoice, Inc.21
Microsoft Made Possible campaign

© 2014 Bazaarvoice, Inc.22
Seasonal Categories

© 2014 Bazaarvoice, Inc.23
Consumers BrandsRetailers

© 2014 Bazaarvoice, Inc.24
Q&A
Thank you!
Amanda.Greeff@Bazaarvoice.com Nicole.Vallier@Bazaarvoice.com

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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Webinar: How to make this the best holiday sales season yet

2. © 2014 Bazaarvoice, Inc.2 Important holiday and pre-holiday trends Making 2014 the best holiday season yet Tips to help you harness and optimize the customer voice for the holidays How brands make the most of the customer feedback

7. © 2014 Bazaarvoice, Inc.7 Dell: Good, better, best Double-digit growth in conversion since working with Bazaarvoice Triple-digit increase in reviews collected. On average, customer ratings are 4 or 5 stars (out of five)

16. © 2014 Bazaarvoice, Inc.16 Conversion rate for people who interacted with reviews was 171% higher than for people who didn’t Buyagift targets recipients Had a 10% higher average order value Enjoyed 200% more page views per session Spent 15% longer browsing the site Shoppers who interacted with reviews…

19. © 2014 Bazaarvoice, Inc.19 A different way to look at “ROBO” Research Online, Buy Offline 19 Research online, Buy offline (48% of consumers) Buy online (8% of consumers) Browse offline, Buy offline (44% of consumers) ROBO = 48/8 = 6.0x

20. © 2014 Bazaarvoice, Inc.20 • Steady increase in organic and search conversions • 100% increase in traffic year over year in holiday site traffic Dillard’s increased holiday search results 20 A Dooney & Bourke bag was the #1 reviewed product on dillards.com with a perfect 5-star rating. As a result, it climbed to the top of the first page in Google results for “Dooney and Bourke” during the holiday season.

Webinar: How to make this the best holiday sales season yet

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