The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.

2. Copyright 2013 Be Connect.
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3. BE CONNECT
MISSION
Drive more traffic, more leads, more sales
thanks to social media & mobile.
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4. SOCIAL ONE STOP SHOP
SOCIAL Expert
CONSULTING
EXECUTION
We help you to Learn, Build & Optimize your presence
(Audit, Strategy Definition, Training, Coaching)
We enable you to Engage & Monetize your community
(Community management, Activation, Web/Mobile
Application development, Advertising)
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5. SOCIAL TOOLBOX
BE CONNECT Services
BRAIN
BUILD
Define your social
media strategy
Deploy and manage
your presence in
social media
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BOOST
Measure the results
and achieve your
marketing objectives

6. MEET THE TEAM
We are all qualified digital rockstars
SABRINA
OLIVIER
Co – Founder
Co – Founder
CEO, Consulting, Bus Dev
COO, Bus dev, Admin
13 Years of experience
11 Years of experience
Skyrock – head of Mobile & Bus.Dev
Mobistar – Bus Dev Mkt
SBW Paris, HP
Partnership
Audencia – ESC Nantes
M Cube/ Mobile Web
ICHEC, ESHAL
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7. OUR CREDENTIALS
Belgium
France
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8. 5 Social Media
Trends for 2014
Olivier de Decker – olivier@be-connect.eu - 17/12/2013
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9. MARKETEERS CHALLENGES
Good
Allocating
Demonstrating
ROI of SM
Content
RESOURCES
Integrating SM
Reorganizing
IN CRM APPROACH
CORPORATE STRUCTURES
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10. Social Media in Belgium
5,4M
Profiles
3M Connect
1,75M
Profiles
with
a
Smartphone
500k-­‐1M
Profiles
90% of Belgian
536
000
Profiles
Smartphone owners
use
their
Facebook
App
once
a
day
4M
unique
visitors/Month
154
000
unique
visitors/Month
63% check
their
profiles
several
Emes
per
day
144
000
unique
visitors/Month
Source
:
Havas
Media/
BNP
Paribas
ForEs
-­‐
Comscore
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11. # CONTENT MARKETING
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12. # CONTENT MARKETING
Your
customers
don’t
care
about
you,
your
products,
your
services…
they care about themselves,
their wants and their needs.
Content
markeEng
is
about
creating interesting information
your
customers
are
passionate
about
so
they
actually
pay
a2en3on
to
you.
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13. # CONTENT MARKETING
B2B
Top B2B Strategies :
Average
use
of
Social
Media
87%
13 MKT Tactics
6 SM platforms
ArEcles
on
a
business’s
website
81%
eNewsleSers
80%
30% of B2B marketing
budget
used
for
content
marke3ng
Case
studies
73%
Videos
73%
58% of marketeers
will
increase
their
budget
next
year
ArEcles
on
other
websites
68%
Marketeers’ Challenges :
• Enough
content
• Engaging
content
2013
Source
:
Content
MarkeEng
InsEture
:
B2B
Content
MarkeEng
2014
Benchmark
&
trends
North
America
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14. # CONTENT MARKETING
B2C: Image-Centric Content Will Rule
A picture is worth a 1000 words
A
macaroon
is
a
type
of
light,
baked
confecEon,
described
as
meringue-­‐like
cookies
depending
on
their
consistency.
The
original
macaroon
was
a
"small
sweet
cake
consisEng
largely
of
ground
almonds”
similar
to
Italian
amare_.
The
English
word
macaroon
and
French
macaron
come
from
the
Italian
maccarone
or
maccherone.
This
word
is
itself
derived
from
ammaccare,
meaning
to
bruise,
used
here
in
reference
to
the
almond
paste
which
is
the
principal
ingredient.
Most
recipes
call
for
egg
whites
(usually
whipped
to
sEff
peaks),
almonds,
coconut,
or
nuts.
Almost
all
call
for
sugar.
Macaroons
are
someEmes
baked
on
edible
rice
paper
placed
on
a
baking
tray.
The
earliest
recorded
macaroon
recipes
are
for
the
almond
meringue
variety
similar
to
amare_,
with
a
crisp
crust
and
a
socer
interior.
They
were
made
from
egg
whites
and
almond
paste.
The
name
of
the
cookie
comes
from
an
Italian
word
meaning
paste,
maccarone.
About
the
origin,..
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15. # CONTENT MARKETING
Image means more engagement !
Photos get the most action
The
most
engaging
post
types
on
Facebook
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16. # VIDEO
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17. # VIDEO
1/3 off all online activity is spent watching video
%
of
informaEon
retained
by
audience:
Video
-­‐
95%
Text
–
10%
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18. # VIDEO
If a picture is worth 1000 words,
then a video is worth a 1 000 000
Video
is hot !
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19. # VIDEO
Who will win the short video clip battle?
Ajouter
logo
Vine/Instagram
et
chiffre
clé
sur
base
du
lien
ci-­‐
dessous.
Copyright 2013 Be Connect.
All Rights Reserved

20. # VIDEO
Smaller Messaging has a big impact
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21. Video autoplay on mobile rolled out
to most IOS and Android internationally
Copyright 2013 Be Connect.
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# VIDEO

22. Digital
video
ad
spend
+ 40%
2014
$5.72 billion
to
+ 37%
in
Instagram
shares
on
with
Instagram
video
100 hours
of
video
2/3
# VIDEO
mobile
data
traffic
WILL
BE
VIDEO
to
EVERY
MINUTE
are
creaEng
2 TIMES
more
engagement
than
Instagram
photos
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by
2017
5 TWEETS
per
second
contain
a

23. # MOBILE
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24. Hot trend #1: Facebook Mobile
is the Largest Source of Social Traffic
874 million people used
Facebook’s
mobile
app,
up
by
45%
from
the
year
before.
Smartphone use has
reached
criEcal
mass
in
the
U.S.
Copyright 2013 Be Connect.
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# MOBILE

25. # MOBILE
Hot trend #2: Geo-Targeting Puts Mobile
on the Map
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26. # MOBILE
Hot trend #3: Snapchat and Instagram
Gain Social Currency
9%
of
mobile
users
use
Snapchat
350 millions pictures
per
day
18% of
mobile
users
use
Instagram
55 millions
pictures
per
day
Copyright 2013 Be Connect.
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27. # MOBILE
16 Handles Yogourt Shop: Snapchat Case
1.
Snap
a
pics
tasEng
product
2.
Send
to
snapshat
-­‐>
Receive
a
coupon
3.
Open
it
when
in
the
shop
Copyright 2013 Be Connect.
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28. # MOBILE
#4 Video is everywhere!
It’s even IN YOUR CUSTOMERS’ POCKETS
13 M
dowloads
in
1
Week
130M
users
now
with
Video
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874 M
people
using
FB
mobile
App
now
with
video
autoplay
!

29. # HASHTAGS
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30. # HASHTAGS
Are hashtags going to become
a leading search tool ?
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31. # HASHTAGS
Solutions #Stromae
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32. Solutions #Stromae
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# HASHTAGS

33. # HASHTAGS
# Not working with Facebook!
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34. # SOCIAL ACCEPTANCE
YES
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35. # SOCIAL ACCEPTANCE

36. # SOCIAL ACCEPTANCE
Nearly 9 in 10 marketers
will
use
social
media
markeEng
next
year
US Companies using social media for marketing
%
of
total
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37. ANY QUESTIONS ?
If
you
would
like
to
get
in
touch
olivier@be-­‐connect.eu
@beconnectnews
/BeConnectWorld
www.be-connect.eu
Copyright 2013 Be Connect.
All Rights Reserved

38. Sources
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