PowerPoint presentation that accompanies the workbook on Growing Your Business Using LinkedIn

1. Zen Benefiel, MA, MBA
http://planckmedia.com/linkedin-help

2. Our goals for you:
• Build an “All Star” Personal Profile
• Be able to Install Video message
• Build a Company Profile
• Learn to Use ‘New’ Features
• Garner Recommendations and Referrals
• Connect with Decision Makers
• Develop Relationships
• Use LinkedIn™ Groups
• Grow Your Business

3. Who are you?
What is your company name?
Your reason for being here today?
Are you transferring
enthusiasm to clients?

6. If within 3 degrees
Click on More…
Then Connect
If not –
Click Connect
Search:

8. • What do I plan to achieve with LI?
• How complete is my profile?
• Who do I need to know on LI?
• What do I need to say?
• How do I need to say it?
• How much time will it take?

9. #1 Professional Header With Targeted Keywords
#2 Concise Summary With Media Links
#3 Don't Be Shy With Experience
#4 Practical Examples & Recommendations
#5 Engage, Engage, Engage

10. »Best Practice & Viewing
˃ Show Personality with Pizazz
˃ Rock It – Headline and Summary
˃ Details & Demonstration
˃ Group Impressions & Interactions
˃ Connections & Recommendations
˃ Shared and Sharing Updates
˃ Slideshare
˃ Video Presentation

12. »Keywords
˃Industry View
– Producer of…
˃Company View
– Leader in…
˃Personal View
– Expert in…

13. •Include three or four keywords that represent what you do.
•Include three or four keywords others use when needing your services.
•Identify what decision-makers care about when they hire someone like you.
•Be specific.
•Use a human voice.

14. Different than you
might think.
Notice the information
made available for
those who are in your
1st level.
Keep in mind you
WANT to be available.
Better is More
Vs. More is Better.
Authentic & True
Personable

15. Google Search:
Top LinkedIn Profiles in Phoenix
Top 25 Career Coach profiles in Phoenix,
Arizona Area | LinkedIn
https://www.linkedin.com/titlecareer-
coach/phoenix,-arizona-area
Here are the top 25 Career Coach profiles in
Phoenix, Arizona Area on LinkedIn. Get all the
articles, experts, jobs, and insights you need.
Preparing for this presentation a
search for top Linkedin profiles in
Phoenix revealed…
Results from know how and what to do…

16. Hire a Profile Specialist if necessary
 Headline – mini value proposition (120 ch)
 Current professional photo – best image
 Background/Cover photo or image
 Contact info: email, phone, twitter, website(s)
 Creative summary with keywords (2,000 ch)
 Customize your public profile URL –
linkedin.com/in/yourname

17. Emphasize your professional skills
Promote your projects
Add your publication(s)
Share your honors and awards
Publicize your interests
Showcase volunteer experience
Join Groups – Choice & Recommended

18. • Open your LinkedIn Profile
• Determine the best keyword phrase for your business
• Click on the pencil icon
• Find the Headline section
• Type in your keyword phrase or tagline for your business
Scroll down to your
• Current Position – add it
• Education – college/school
• Country – Zip
• Location
• Industry
• Summary

19. Profile is in 1st Person
Client Profile
Gets top results in
search for
‘peer advisory board’

20. Simple Instructions
• Go to YouTube
• Find your video
• Select to share
• Copy the link
• Click ‘Link’ Button
• Paste link and click ‘Add’

21. How do
you
stack
up?

22. Click on box next to ‘Write here’ for options.

23. Travis Bradbury
• Bad Mistakes That Make Good Employees Leave (263,000 shares)
• Signs You’re Successful—Even If It Doesn’t Feel Like It (59,000 shares)
• Habits of Highly Emotionally Intelligent People (54,700 shares)
• Critical Things Smart People Never Say (49,600 shares)
• Critical Things Ridiculously Successful People Do Every Day (48,500 shares)
Bernard Marr
• 10 Important Career Lessons Most People Learn Too Late In Life (205,000 shares)
• 9 Things That Destroy Successful Teams (36,000 shares)
• 25 Qualities the World’s Worst Managers Have in Common (30,500 shares)
• 8 Things Employees Desperately Wish Managers Would Do More (19,000 shares)
• One Important Thing Missing From Most KPI Dashboards (18,700 shares)
Betty Liu
• This CEO’s Trick to Managing Hundreds of Emails a Day Is Absolutely Brilliant (26,200 shares)
• Warren Buffett Just Summed Up the Essence of Leadership In 2 Sentences (24,200 shares)
• 7 Extremely Common Mistakes That Can Damage Your Reputation (12,700 shares)
• The Hard Truth About Success From a Fired CEO (11,200 shares)
• Develop This One Habit in 2016 and You’ll Be the Most Popular Person in the Room (10,900 shares)
Subject Lines on Top Shared Posts

24. Tips
• Write about success
• Share advice and make it personal
• Focus on work
• Talk trends and the future
• Stick with what works
LinkedIn ‘Home’ Page
Articles post in Newsfeed and are
available by search to anyone

25. Daily Activities
• Make some kind of post – image, meme, reference article
• Make sure to reply to comments.
• If you aren’t connected and would like to be, click on their
name, go to their profile page and send a connection
request that references the post.
• Investigate Influencers and follow those in your industry.
• Consider Companies – follow potential resources.

27. Key Points:
 Dynamic Keywords in Company Description
 Description - NOT Sales Copy
 Define Customer and/or Target Market
 Demonstrate Excellence in Products/Services
 Develop Desire to Connect
https://www.linkedin.com/company/setup/new/

28. What is right in front of you?

33. »What is your vision?
»What are your goals?
»What can you do realistically?
»How do you plan your work?

34. http://bethedream.biz/business-plan-workbook

38. To run a search on LinkedIn:
Enter your keyword in the search bar at the top of your page.
Once you've entered your keyword in the search bar, select from the dropdown
whether you'd like to search for jobs, people, groups or other categories that appear
based on your keyword.
Note: If you've searched for a company, the Company Page will appear in the dropdown if there is a page created.
Click Search.
On the search results page you will see the following tabs at the top of your page:
˃ Top
˃ People
˃ Jobs
˃ Groups
˃ Schools
Select any of the tabs to view search results in that category.

39. Don’t leave
invitations
waiting
Look through LinkedIn’s
recommendations
Don’t randomly
‘Connect’
Use Profile Link

40. Be personable and polite.
Be yourself – words are branding, too.
Recognize your connection’s expertise.
Invite them to share your network.

41. Reach out to introduce yourself, especially if there is a potential for profit.
Profit doesn’t mean dollars – further connections that develop business.
Growth Example
7,834 in Nov. 17
9,046 in May 18

42. Start with Keyword Search
Use Location, Connection level
and/or Current company
Or, if you choose…
Select from drop down features by
clicking on ‘All Filters’

43. » Reach out to Connect with Decision Makers or Gatekeepers
» DO NOT EVER USE THE DEFAULT LINKEDIN™ MESSAGE
» Ask the decision-maker questions about their pain points.
» Respond with empathy and understanding.
» Ask if open to a short survey - respect attention and time.
» Prepare a survey of general pain points (general problems)
» Prepare responses based on answers and…
» Ask for a phone conversation or face-to-face to discuss results.

44. Perform periodic checks on the keywords you think
you would be found for and adjust if necessary.

46. 1.
2. 3.

47. Know, Like, Follow & Share

48. »Like
»Share
»Comment

49. »Endorse
»Mention (begin with @ symbol)
»InMail (Paid)
»Recommendations
Scroll down profile page
To Endorsements
Click on blue +

51. » Study your contact list for the markets you wish to explore.
» Craft a re-introduction to your personal 1st line contacts
» Compile a list of potential decision-makers and/or gatekeepers.
» Determine the best candidates and closeness (3 degrees).
» Ask for introductions if necessary. (use existing contacts)
» Do NOT ask any closing questions.
» Ask if open to further communication…
» FOLLOW UP!
» Research the companies and their leadership.
» Ask for introductions to decision-makers.
» Craft an appropriate introduction via a personal note.

52. LinkedIn presents groups based on your profile
Scroll through them to see which are most applicable
Join those you feel might have something of value

53. » Social Media Marketing
» Association for Talent Development (ATD)
» Learning, Education and Training Professionals
» Transformational Leadership
» Business Growth For Coaches
» Arizona Small Business Owners
» The Global Business Development Network
» SCORE Mentors Group
» Global Leaders of the 21st Century
» Elearning edge - For Global Learning
Strategies
» Personal Branding Network
» Networking Phoenix - LI group
» International Association of Facilitators
» Better Business Bureau of Central,
Northern and Western Arizona
» Arizona State University School of Politics
and Global Studies
» Personal development Training
» LI Arizona; Phoenix, Tucson & Beyond
» ATD Valley of the Sun - Phoenix
» PHXEast Valley Professionals
» Arizona Professional Networkers
» Conscious Capitalism Arizona
» asba- AZ Small Business Association
» Alliance of Visionary Entrepreneurs (AVE)
» University of Phoenix Alumni Association
Arizona Business Networking Group
» Friends of Certified B Corporations Group

54. Got Presentations?
Put them UP on Slide Share
Promote Your Expertise
Share Your Work - Freely

55. LinkedIn Sales Navigator
LinkedIn Elevate, a tool that
enables your employees to share
approved content with their network.
LinkedIn Ads
LinkedIn Lead Accelerator,
identifies prospect across the web
and delivers your message to them.

56. Advice for Your Future
» Prepare a video version of your 30-Second Commercial and
include in your LinkedIn™ Company Profile.
» Add connections to your network daily.
» Play fair and share – It only takes a few seconds
» Build out your lead list – Start with downloaded contacts
» Follow your current clients and prospects
» Post an update (regular updates with good content)
» Join groups (be a good groupie)
» Use LinkedIn™ to celebrate the accomplishments of others
» Write a recommendation

57. RECAP

58. Partnering Facilitation Services
733,000 results
1st page ranking
Social Media Agency
1,520,000 results
1st page ranking
Small Business Talk Radio
12,700,000 results
1st page ranking
High Temperature Testing Solutions
54,400,000 results
1st page ranking
Some SEO Results
Peer Advisory Board - 6,540,000 results – 1st page
Peer Advisory Group - 2,990,000 results – 1st page
Shop.UnitedWeStandProductions.com
Planck Media offers copywriting, graphics, keywords,
SEO, web design and even video production with green screen.

59. One last thing…
Recommendations
can be the life blood of
finding work on
LinkedIn and beyond.
Thank you and….