Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.

1. Four Factors in Designing
Your Lead Scoring Model
- Lead Scoring for Smart People, Part 4 –

2. AboutAboutAbout
Beachhead
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www.beachhead.io
email: steven@beachhead.io
• A marketing agency founded to help B2B marketers
adapt to the changing world of marketing technology.
• Learn more at www.beachhead.io

3. • Lead scoring definition
• Types of lead scoring
• Factors to consider before implementing
Previously…

4. In this presentation…
Four factors to consider when designing
a lead scoring model

5. Interview your sales team

6. 6
• Review customer data
• Find commonalities

7. Benchmark your current leads to
track trends

8. Look at traits of existing
and future successes

9. Assign cold leads matching
your sales team’s strengths

10. Contact us
www.beachhead.io
email: steven@beachhead.io
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11. THANK YOU
If you have any
question
THANK YOU
If you have any questions
Contact Us
www.beachhead.io
email: steven@beachhead.io