Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.