Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
47. clearly
state what
went wrong &
how to fix
A zip code has 5 digits
First name
Last name
Adress
Zip code
There is an error. Please correct the
highlighted field below.!
!
City
Donate
48. This is a videoslide. Link to video, «google analytics in real life»:
https://www.youtube.com/watch?v=3Sk7cOqB9Dk
49. This is a videoslide. Link to video, «google analytics in real life»:
https://www.youtube.com/watch?v=3Sk7cOqB9Dk
69. 1. Fewer people should get cancer
2. More of those who do, should
survive
3. Those who have to live with
cancer should have a better life
business goals
70. 1. A better life for patients and next of kin.
2. Increase knowledge of cancer and
prevention.
3. More people using our programs
4. Improve the Cancer Society’s position
and reputation
web page goals
72. - Cancer treatments
- Symptoms
- Preventing cancer
- Cancer forms
- Latest research
- Choosing a hospital
THESE 6
HAD 25% OF
THE VOTES
*Norwegian Cancer Society,
Customer CareWords survey.
144. More donations:
• Design (and code) your forms right
• Fewer fields are better
• Context is king
• Nudge
• Tell your users what you need
• Be device agnostic