TV and Radio should be as measurable as digital media. That's why we built innovative mobile audio recognition, to efficiently track individual TV and Radio exposure across platforms. It will change today’s media measurement paradigm.

1. T + 3 1 7 1 8 8 8 0 9 0 0 O S i s a l b a a n 5 a 2 3 5 2 A Z L e i d e r d o r p
E i n f o @ b e a t g r i d m e d i a . c o m W w w w . b e a t g r i d m e d i a . c o m t h e N e t h e r l a n d s
EVOLVE SOUND
INTO INSIGHTS.

2. PANEL SYNC is a white label app to passively track multiscreen TV and Radio behavior.
With an entirely new approach to Sound Recognition technology it will match ambient
sound around consumers through mobile devices, with almost ‘ZERO‘ battery impact.
TV and Radio advertising is many cases still a Scattergun Approach. PANEL SYNC revolutionizes media
insights for TV & Radio attribution that will change how brands spend their millions on advertising.
Panel members install a simple and lightweight app that monitors media in the background. The super
efficient algorithm validate exposure of Live TV, Radio, DVR or OTT without impacting the user.
product
details
Track TV & Radio exposure
across devices and platforms.
product
overviewP A N E L S Y N C
product
details

3. poweredQuestionnaire
We observed that you were exposed to
the Coca Cola TV Ad on NBC.
Do you recall seeing this Ad?
YES
NO
Made for passive
media tracking on mobile.
product
overview
 Validate actual media exposure across platforms
 Trigger surveys at the right moment
 Link media exposure data with social, search and sales or store traffic
 Identify any content, like competitors ads
 Match content retrospective
The Only solution with ‘ZERO’ energy impact.
PANEL SYNC is the world’s most efficient mobile
passive media tracking solution. Both battery and
data impact is negligible: 1 hour of content is
compressed into 180KB of fingerprints and can be
pre-loaded on the user’s device.
Trigger survey for:
 Ad recall
 Content testing
Real-time insights of:
 Cross media effect
 Best performing airing slots
 Ad Exposure VS competitors
 Media-to-Buying effect
 Real-time TV or Radio ratings
USE CASES BENEFITS
Optimize Mobile Ads:
 Re-target TV Audiences on mobile
product
details
product
overviewP A N E L S Y N C
product
details

4. KEY FEATURES
White Label App
But can also be integrated into
existing workflows and apps.
Unparalleled Robustness
Identify content from a pants
pocket or with background
noise, without false –positives.
Content Independent
Match any content.
No need to change or own it.
Smart Monitoring
Detects the right moment
to capture sound.
Lightweight
500 TV commercials are stored
in 1 MB of audio fingerprints and
can be preloaded within the app.
product
details
Privacy Secure
Audio never leaves
the user’s device.
‘Zero Impact’ on Battery
“ZERO” battery impact by
iOS Apple standards:
< 1% battery use per hour with
continuous fingerprinting.
product
details
product
overviewP A N E L S Y N C
product
details

5. Consumers or Panel members are are invited to install a simple and lightweight app that continuously monitors
media in the background. Users opt-in to take part in the data set by granting access to the microphone. This
app runs extremely efficient ‘in the background’ without compromising privacy, data or battery-impact.
• Negligible battery impact: The app is able to monitor 10 hours using less than 10% of the phone’s battery.
• Negligible data impact: 1 hour of content is compressed into 180KB and can be loaded to the app.
• Privacy safe: It only recognizes Fingerprinted content or channels. audio is never stored or exchanged.
In turn, users are incentivized depending on how many devices are granted permission. Incentives could be
premium content, a monthly billing discount, gift cards or cash.
How it works for the consumer?
product
overviewP A N E L S Y N C
product
details

6. HOW TO WORK WITH US?
SDK
Easy-to-Use SDK’s for Android and iOS.
Algorithm settings for Speed or
Progressive matching with real-time or
delayed data matching intervals.
SaaS
Turn key white-labelSaaS solution to
manage the app, content, data collection
and linking with survey platforms.
(Available summer 2016)
Contact us for a trial and pricing +31 71 888 0900 or sales@beatgridmedia.com
Smart matching options
2. Server-side matching
 Passive monitoring to match
with live TV or Radio channels,
periodicfingerprint uploads.
 Active tagging with large
content databases
Data collection
 Passive Exposure data per demographics, advertisement or channel
 Effect of survey timing after exposure on response
 Effect of the value of incentives on response
 Survey data related to passive exposure
 App usage & installment conversion
 Battery & data usage
1. On-device matching
 Passive monitoring using a
pre-defined content set.
 Active tagging with limited
content database.
product
overviewP A N E L S Y N C
product
details