Getting down to business with social media for flooring dealers
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Getting down to business with social media for flooring dealers
- 1. Getting Down to Business with Social Media Becky McCray http://is.gd/GAPsocial
- 2. Roadmap: 1. Small Town Style 2. Recommended Tools 3. Finding the time
- 3. 1. Small Town Style http://is.gd/GAPsocial
- 4. Provide valuable information “Give customers something they’ll hold onto until they’re ready to buy.” •Jim Henderson, Carefree Carpets, Charlotte, NC
- 5. Speak naturally online Be yourself. Use your own voice. Use a variety of media and styles.
- 7. Be a social media mirror. Talk less about you and more about them. Boost your local community. Talk about your people.
- 8. Learn from others online Follow smart people. Listen more than you talk.
- 10. Recommended social media tools Blog Face Video book
- 11. Blogging
- 12. What to talk about on your blog Design Products Installation inspiration Problems Cleaning Myths to avoid
- 16. Picking the right blogging service What you say is more important than where you say it. Posterous WordPress Tumblr Blogger
- 18. Use email to deliver blog posts MailChimp
- 19. Video
- 20. Borrow good video from others Your TV commercials Video created by brands you carry How-to videos from YouTube
- 21. What to show on video Your Customers’ Demos people solutions Your Experts community How to use video to promote your small business
- 23. Keeping video simple Sketch a plan Keep videos short
- 24. How to do simple videos Start with the Prepare and camera you pick the right Use a tripod have spot Edit with your Shoot more existing than once software How to do simple videos for your business
- 25. Share and distribute video YouTube Your Blog Facebook
- 27. Facebook Pages for flooring dealers Claim your Page, not create a Profile Know your purpose Share customer stories, photos, videos
- 29. Facebook Pages for flooring dealers Encourage customers to share their photos Tie-in with brand contests and promotions Follow up with individuals, post- purchase
- 31. Other Tools
- 32. Use other people’s pages Reviews influence whether people give you a chance. Google Yelp Local pages
- 33. What about Twitter, Foursquare, etc.? Spend your time where your customers are Use Gist.com to find out
- 35. Finding the time for daily actions Create daily goals Make that a checklist Use it daily At a specific time
- 36. Sample daily goals Answer a customer question Update your Facebook status Respond to comments Post a new picture
- 37. Multiply one blog post about a customer’s experience Post on your Share photos blog Email with Quote on MailChimp Facebook Page
- 38. A look ahead It’s all Pinterest mobile Offers & deals
- 39. Getting Down to Business with Social Media Becky McCray http://is.gd/GAPsocial
Notes de l'éditeur
- “People think about it and might not buy for eight months, but when they’re ready, they’re ready right now.” Source: Floor Focus, Nov 2011. Answer customer questions. It could be worth $60,000 to you.
- Café story: booking business by being “out there” and easily findable.
- Write down customer questions.
- Many businesses collect email address but don’t do anything with them. Let customers opt in for your blog posts by email.
- Find the good stuff, and then tell why it’s good. Be ethical: Always cite your sourcesShare on your website, blog, Facebook, etc.
- Limit your shots and editing will go a lot fasterShoot one video per week, 30-45 seconds
- Include (VIDEO) in the post title to get more click throughs.
- Real, local photo = activity
- +: shows you are doing videos-: shows you don’t post videos to FB-: you are the only who likes your stuff