Small Town Rules

•

3 j'aime•725 vues

Becky McCray

Business

Wrong assumptions contributed to the Dust Bowl

(PD) Dorothea Lange

One small town got caught

(CC) JimmyWayne

Take a long term perspective

Survive 5 years of Plan ahead for
ups and downs fuel costs

@BeckyMcCray

Rule
2: Spend
Brainpower
Before
Dollars

Spend your creativity first

Use creative
Be frugal
financing

@BeckyMcCray

Rule
3: Multiply
Your Lines
of Income

Diversify to reduce risk

(PD) USDA-NRCS

Plant multiple Build multiple
crops brands

#SmallTownRules

1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4.
5.
6.
7.

(CC) Citrix Online

II. Technology changed

Containerized shipping smashed
geographic advantage

@BeckyMcCray

Rule
4: Work
Anywhere,
Anywhen

Rethink geography

Use technology
Try rural sourcing
to defeat distance

@BeckyMcCray

Rule
5: Learn
customer-
driven
communication

Communication with customers is 2-way

Use a variety of Because
methods customers do, too

#SmallTownRules

1.
2.
3.
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6.
7.

@BeckyMcCray

Rule
6: Be Proud
of Being
Small

Stay small while building big

Keep small work Hive off separate
groups business units

Build local engagement

Hold on to your Strengthen your
local culture local community

#SmallTownRules

1.
2.
3.
4.
5.
6. Be Proud of Being Small
7. Be Local

#SmallTownRules

1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communication
6. Be Proud of Being Small
7. Be Local

Locally-owned small businesses are our future

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BDPA Cincinnati chapter explored Crowdfunding at its October 2014 program meeting. Crowdfunding is one of the fastest growing ways for entrepreneurs to raise money to kick-start businesses and projects. One of the most pressing questions for any new business is how it will be funded! Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter, Google+, and LinkedIn to get the word out about a new business and attract investors. We looked at one of the most attractive options – Crowdfunding - and learned the ins-and-outs from a local expert. Our guest speaker on this topic was Bill Huston, co-founder of My Crowd Rocks, a crowdfunding and social media consultancy. As the Chief Marketing Officer and Digital Strategist, Bill heads the lead generation and branding strategy including blogging, search engine optimization, video marketing, and social media. Bill has over 15 years’ experience in leadership, marketing, and strategic planning, and the team he has assembled has over 20 years of experience and a demonstrated desire to improve the global business community through crowdfunding and digital communication.

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All plans and drawings in this presentation are copyright protected by the presenters or their clients.Reproduction in part or in whole without expressed written consent is prohibited. Infill sites can be challenging, but they can also provide great opportunities for builders - as many of today's buyers want to live in close, walkable communities. Infills offer buyers the unique opportunity to live in a new home with modern conveniences and energy efficiency while enjoying the benefits of an established community - with parks, restaurants, entertainment and a variety of other attractive amenities located nearby. Learn how creative land planning and innovative single and multifamily home designs can maximize infill sites, while strategically targeting buyers and driving sales.

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The REALITY is that the construction industry has been declining in productivity. This is creating waste which should be of concern as it is a $500B problem that can be traced back to two root causes inefficiency and bad behaviour. How we fix the inefficiency is relatively straight forward as there are proven lean strategies that have enable the transformation of whole industries. Fixing the bad behaviour on the other hand take a paradigm shift in thinking, process and culture as most organizations are wired the low price is the law mentality. When we look as the pitfalls of the current system it provides the basis for WHY, HOW and WHAT we need to change. The Three Main PITFALLS… No clear Target…. Low Price Team…. Non Productive Work Practices

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Plus de Becky McCray

What small town people see as their biggest challenges, and what topic rural people most want help with. Top conclusions from the survey Rural people were twice as likely to say they were optimistic about their communities’ future as negative. Continuing lack of housing, inactive downtowns and population losses ranked the highest as rural community challenges, joined by lack of child care. The ongoing lack of workers, support services and usable buildings, stiff competition from online businesses, and marketing ranked the highest as challenges to rural small businesses. Other preconception-changing results Defying stereotyped media profiles of poverty, crime and drug abuse as the primary rural challenges, rural people continually ranked these near the bottom as community challenges. Rural businesses innovate. Far from stuck in their ways and out of date, the most common business assets listed in 2023 were innovative ideas and up-to-date marketing techniques. Although rural economic development often centers around jobs, it was one of the least-mentioned challenges in this survey. Rural people mentioned available jobs or good jobs as often as mentioning a lack of jobs or low paying jobs. For all the reports of a lack of small business lending, rural people said usable buildings are harder to find than loans, a continuing trend from previous surveys. Rural small business owners showed little or no interest in business plan assistance and pitch competitions, yet these types of assistance continue to be commonly offered to rural businesses. Rural business people were more likely to mention that they needed help with marketing, starting a business, or receiving economic development incentives on par with those offered to recruit out-of-town firms. Lack of housing, inactive downtowns and population losses continue to rank the highest as rural community challenges. Lack of childcare also ranks in the top 5. The lack of workers and difficulties with marketing continue to challenge rural small businesses. Lack of support from government or agencies ranked second. Lack of usable buildings continues to climb in importance, breaking into the top five. The survey is a project of SaveYour.Town and SmallBizSurvival.com Keywords and classification: Survey of Rural Challenges Rural surveys and polls What rural people need and want What a small town needs Rural people needs and wants Rural challenges Small town issues Urban-rural divide Rural policy Diversity in rural communities Diverse small towns Rural assistance programs For more info contact Becky McCray becky@smallbizsurvival.com Deb Brown deb@saveyour.town

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Small Town Rules

1. Becky McCray #ncsym13

2. Barry Becky Moltz McCray

4. Remember when … (CC) James & Vilija

6. For small towns, this is not news

7. Wrong assumptions contributed to the Dust Bowl (PD) Dorothea Lange

8. We learned to question assumptions

9. It’s just like a small town

10. (CC) TaberAndrew I. The Economy changed

11. One small town got caught (CC) JimmyWayne

12. @BeckyMcCray Rule 1: Plan for Zero

13. Take a long term perspective Survive 5 years of Plan ahead for ups and downs fuel costs

14. @BeckyMcCray Rule 2: Spend Brainpower Before Dollars

15. Spend your creativity first Use creative Be frugal financing

16. @BeckyMcCray Rule 3: Multiply Your Lines of Income

17. Diversify to reduce risk (PD) USDA-NRCS Plant multiple Build multiple crops brands

18. #SmallTownRules 1. Plan for Zero 2. Spend Brainpower Before Dollars 3. Multiply Lines of Income 4. 5. 6. 7.

19. (CC) Citrix Online II. Technology changed

20. Containerized shipping smashed geographic advantage

21. @BeckyMcCray Rule 4: Work Anywhere, Anywhen

22. Rethink geography Use technology Try rural sourcing to defeat distance

23. @BeckyMcCray Rule 5: Learn customer- driven communication

24. Communication with customers is 2-way Use a variety of Because methods customers do, too

25. #SmallTownRules 1. 2. 3. 4. Work Anywhere, Anywhen 5. Learn Customer Driven Communication 6. 7.

26. III. Society is changing

27. The local movement is big

28. @BeckyMcCray Rule 6: Be Proud of Being Small

29. Stay small while building big Keep small work Hive off separate groups business units

30. @BeckyMcCray Rule 7: Be Local

31. Build local engagement Hold on to your Strengthen your local culture local community

32. #SmallTownRules 1. 2. 3. 4. 5. 6. Be Proud of Being Small 7. Be Local

33. #SmallTownRules 1. Plan for Zero 2. Spend Brainpower Before Dollars 3. Multiply Lines of Income 4. Work Anywhere, Anywhen 5. Learn Customer Driven Communication 6. Be Proud of Being Small 7. Be Local

34. Does rural have a future?

35. Locally-owned small businesses are our future

36. www.BeckyMcCray.com/connect

Small Town Rules

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