7. Devices in Enterprise, the Second Wave of Personal Media
92% of Fortune 500
companies are testing or
deploying the iPad
Tim Cook, CEO Apple, October 2011 When young employees first
come across business-
application screens, they
People are demanding to use
their own gadgets in their jobs.
scream in horror
Willem Eelman, CIO Unilever
Trying to thwart them is futile
The Economist, October 2011
10. Using Personal Media to engage with new audiences & increase
engagement with the brand
11. Delivering security at the highest level within the Enterprise workplace
ICSA
Boardpad2
iPad application
12. Tigerspike are seeing the move to enterprise globally
London
San Francisco New York
Dubai
Singapore
Sydney
Melbourne
Deloitte Technology Fast 50 - 2007, 2008, 2009, 2010, 2011
13. Tigerspike Personal Media in Enterprise Survey: October 2011
SAMPLE
Researched 120 CIO/CTOs
OBJECTIVES
To gain an understanding of the use of personal media & apps used
To gain an understanding of the challenges used
15. What were the key findings from running the survey
````
95% view a
moblised workforce as
useful BYO becoming accepted.
42% of those surveyed
supported people’s own devices
Key concerns are in the workplace
Security &
control 92%
16. We identified six key business benefits to deploying enterprise
personal media solutions
Streamline and more efficient business processes
Quicker and more informed decision-making
Enhanced staff collaboration
Faster and cheaper deployment than ETP platform development
Smartphone and tablets can lower the cost of hardware acquisition
Attract and retain the best staff
17. Moving towards a business case & execution: practical ways to
deliver bottom line benefits to business
Human Resources
• Staff Appraisals
• Training
• Employee & Manager self service
• Directory and information
Sales Support
• Capture sales orders
• CRM database updates
• Customer interaction (in-store, sales tool)
• Stock/Inventory management
Productivity
• Expenses
• Time tracking
• Approvals
• Reminders
18. Business Intelligence dashboards allow you to view
your business data visually in a customisable interface
Business Intelligence
• Sales data
• Marketing campaign metrics
• Employee performance data
• Inventory levels
• Company News
19. Delivering security at the highest level within the Enterprise workplace
ICSA
Boardpad2
iPad application
25. Key considerations – take the learning from the consumer world
and adopt for enterprise
Who is your Target Audience?
What do they want?
The design and user experience is critical to success
The service must have utility and a clear user proposition
Get feedback and build a roadmap of features & functionality
26. Future proof by utilising technology that allows you to develop for
any platform
• Optimisation • Loose coupling from the data source
• Caching to improve performance • Reuse
• Robust delivery • Speed to market
27. Future proof by utilising
technology that allows you to
develop for any platform
28. The bottom line impact – increases in revenue, asset utilisation and
accuracy in forecasting
````
10% increase in the usability of data
will lead to an increase of US$ 2.1 billion in
total revenue every year
10% increase in mobility of
10% increase in intelligence of data will lead to 7.28% in
business data will lead to 18.5% in
planning and forecasting accuracy asset utilisation
Source
Calculation based on Fortune 1000 companies
(36,000 employees and US$388,000 in sales per employees)
29. One last thought on Personal Media & Personal Media in the workplace
“ The experience is everything ”
30. Tigerspike has produced a series of whitepapers on Personal Media in Enterprise
1.What is ‘Consumerisation of IT?’ 2. Gaining a competitive advantage 3. Establishing an Enterprise mobility strategy2.
NLOAD WHITEPAPER
31. Richard Allen
richard.allen@tigerspike.com
Americas EMEA Asia Pacific
448 W 16th Street 18 Buckingham Gate Level 1
M&W 5th Floor, Suite 10 London 28 Richards Avenue, Surry Hills
New York NY 10011 SW1E 6LB Sydney NSW 2010
+1 646 330 4636 +44 20 7148 6600 +61 2 9361 5132
americas@tigerspike.com emea@tigerspike.com asia-pacific@tigerspike.com
