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1   © 2011 Forrester Research, Inc. Reproduction Prohibited
Taking Services Procurement Beyond Contingent
Workers: Opportunities And Challenges
Andrew H. Bartels
Vice President and Principal Analyst

May 23, 2011




2   © 2011 Forrester Research, Inc. Reproduction Prohibited
      2009
Companies can achieve big cost
                          savings through services
                               procurement …
                             But success requires the right
                          software tools, the right strategy for
                         internal adoption, and understanding
                            of the state of supplier readiness




3   © 2011 Forrester Research, Inc. Reproduction Prohibited
The opportunity for services procurement: Services
 spending is big but unmanaged
     Average distribution of corporate                            1%
                                                                  2%
                                                                                 Accounting & Finance
                                                                  3%
      spending on indirect goods and                              3%
                                                                  3%
                                                                                 Administrative

                                                                                Legal
                        services, 2003                            3%
                                                                  3%
                                                                  5%            Printing/copying

                                                                  5%            Travel

                                                                  7%            Facilities management

                                                                                Telecommunications
                                                           40%    9%
                             Indirect                                           Project-based services
                             goods                                9%             Advertising

                                                                                Real estate
                                                                  9%
                                                                                Logistics
                             Services                             11%           Marketing

                                                           60%                  IT
                                                                  11%           HR & temporary staffing

                                                                                Construction/engineering
                                                                  13%           Professional services


 Source: CAPS Research, Benchmarking Report on Indirect Spend Management, December 2003

    4   © 2011 Forrester Research, Inc. Reproduction Prohibited
Temporary staffing is just a small part of services
    purchases

                                   Administrative, 2%            Accounting & Finance,
                                                                          1%
                       Printing/copying,                 Legal, 3%
                              3%
                                         Travel, 3%
                              Facilities
                          management, 3%                                       Professional
                                                                              services, 13%
                    Telecommunications,
                           3%

                       Project-based
                       services, 5%                                                   Construction &
                                                                                     engineering, 11%
                                             Advertising, 5%
                                                                                          HR & temporary
                                                                                           staffing, 11%
                                               Real estate,
                                                   7%


                                                          Logistics,
                                                                                         IT, 9%
                                                             9%
                                                                       Marketing,
                                                                          9%


Source: CAPS Research, Benchmarking Report on Indirect Spend Management, December 2003

   5   © 2011 Forrester Research, Inc. Reproduction Prohibited
Services procurement is part of ePurchasing market,
and products support all stages of cycle
                                                                             New category:
                                                               2. Services   Services supplier
                                                               supplier      Risk and performance
                                                               assessment    management
                        1. Services
                        spend                                                   3. Services
                        analysis                                                supplier
                                                                                identification
8. Electronic
invoice                                                                                4. Services
processing and                                                                         provider
presentment                                                                            sourcing


       7. Services
                                                                                   5. Services
       engagement
                                                                                   contract
       management
                                                                                   life-cycle
                                                          6. Services              management
                                                          purchase
 6   © 2011 Forrester Research, Inc. Reproduction Prohibited
Fewer adopters of services procurement than goods
eProcurement
     Number of clients
     (thousands)
      14


      12                                                                                 12.3
                                                                                11.0
      10                                                               10.3
                                                                9.8
                                                         8.7
       8                                7.8                                                     eProcurement
       6                6.1
                                                                                                Services
       4                                                                                        procurement

       2
                                                                                1.2      1.4
                                                         0.8    0.9    1.0
                        0.4             0.6
       0
                 2005             2006            2007     2008      2009     2010    2011*
       *Forrester forecast                          Base: Data from more than 100 vendors
                                                    (numbers are rounded)
 7    © 2011 Forrester Research, Inc. Reproduction Prohibited
But services procurement is one of the faster
growing solutions in this market
               Vendor revenues, compound annual growth rate, 2005 to 2010

       Supplier risk & performance                                                                32%
                     Services procurement                                                   25%
                                Supplier network                                       20%
                                    Spend analysis                                   18%
                     Contract management                                            17%
                                                              EIPP              13%
                            Total (US$ billions)                              12%
                                                eSourcing                  9%
                                       eProcurement                     6%
                                                    Base: Data from more than 100 vendors
                                                    (numbers are rounded)
8   © 2011 Forrester Research, Inc. Reproduction Prohibited
Services procurement is starting to move beyond
temporary workers

      2002              2003              2004                2005   2006    2007    2008    2009    2010



      Temporary workers

                         T&E services

                                                          Line-clearing, nursing services, etc.

                                                                     Print and marketing services

                                                                            IT services

                                                                                    IT outsourcing

                                                                                          Legal services

9   © 2011 Forrester Research, Inc. Reproduction Prohibited
Where opportunities lie for process-efficiency
 savings in services purchase
§  Many savings opportunities in services purchasing
     –  Cut cost to enter data into financial system, create and move
        req., PO, and invoice
     –  Lower rates that suppliers charge through more competitive
        sourcing
     –  Get employees to use preferred suppliers with pre-negotiated
        lower rates
     –  Eliminate of invoice errors and reduce cost of matching PO,
        invoice, and receipt to validate payment
     –  Capture early payment discounts, avoid late penalty fees




10   © 2011 Forrester Research, Inc. Reproduction Prohibited
Other sources of value


     §  Improved supplier compliance with sourcing policies
     §  Improved employee satisfaction and work performance
         through simplified purchasing of needed services
     §  Improved regulatory compliance (e.g., Sarbanes-Oxley,
         co-employment laws, security policies)
     §  Better services providers, with better quality service
          –  Better quality of services=better business




11    © 2011 Forrester Research, Inc. Reproduction Prohibited
The challenge: Services procurement process
 differs from goods procurement process

     §  Subjective factors matter in services buying
          –  Quality of services provider, relationship history, availability of
             right individuals – all matter as much as price

     §  Engagement management is key
          –  Services only deliver value in actual delivery
          –  Tracking and recording of services as they are performed is
             critical

     §  Spending control is de-centralized
          –  Each department buys different kinds of services (i.e., legal,
             marketing, IT, etc.)


12   © 2011 Forrester Research, Inc. Reproduction Prohibited
Our data shows IT departments are starting to use services
procurement to buy consulting & outsourcing services, not
just temps
 Number of clients
     1,600

     1,400
                                                                                                     1358
                                                                                                            Services procurement for
     1,200                                                                                 1197             contractors


     1,000                                                                       1025

                                                                        860
        800
                                                               754

        600
                                            558
                                                                                                     470
        400                423
                                                                                           350              Services procurement for IT
                                                                                 280                        consulting & outsourcing
        200                                                                                                 services
                                                                        150
                                            40                 75
           0               20
                     2005            2006            2007            2008     2009      2010      2011*

      *Forrester forecast                            Base: Data from more than 100 vendors
                                                     (numbers are rounded)
13   © 2011 Forrester Research, Inc. Reproduction Prohibited
However, there are two barriers to growth of
 services procurement

§      Services procurement will not achieve its full growth
        potential until two barriers are addressed
       1.  Fragmented, decentralized management of
           services in most companies
       2.  Lack of readiness of most service providers for
           interfacing with services procurement solutions
§      Those who want to see services procurement achieve
        its full potential in their organization need to address
        these challenges


14    © 2011 Forrester Research, Inc. Reproduction Prohibited
Biggest barrier to services procurement:
 Spending controlled by departmental kingpins

         In direct                                  In indirect materials But in services,
         materials                                  and MRO               kingpins have control


     CPO has direct                                             CPO can get    CPO can only
        control                                                   control       influence

     Purchasing Dept.                                                         CIO   CFO   COO




                                                                                GCO   CMO




15    © 2011 Forrester Research, Inc. Reproduction Prohibited
To succeed organizationally, pick the kingpins to
  go after first


Because services
spending is fragmented
under multiple kingpins,
you need a strategy for
which kingpin to go after
first




16   © 2011 Forrester Research, Inc. Reproduction Prohibited
Strategy #1: All services at once


                                                               Benefits Logistics Travel Real
                                                               manager manager manager estate
PROS:
  •  Maximum savings
                                                                            CIO
     fast                                                            HR             GCO
CONS:                                                                 CMO COO
  •  But very hard to get                                                CFO
     a “strike” by getting
     your kingpins
     moving together
  •  Requires strong
     CEO leadership
  •  All or nothing
17   © 2011 Forrester Research, Inc. Reproduction Prohibited
Strategy #2: Temporary workers and benefits


                                                             Real   Logistics Travel
                                                             estate manager manager
PROS:
   •  Temporary workers
                                                                         CIO
      a current pain point                                       CFO     GCO
   •  Benefits are big area                                        CMO COO
      of services spend
CONS:
   •  HR kingpin doesn’t
      have much impact
   •  Temporary workers
      have unique needs
      (e.g., onboarding,
18
      credential checking)
   © 2011 Forrester Research, Inc. Reproduction Prohibited
Strategy #3: Focus on CFO, CIO and HR


                                                             Real   Logistics Travel
                                                             estate manager manager
PROS:
   •  CFO and CIO are
      influential kingpins                                      GCO COO
      with peers                                                  CMO CFO
   •  Addresses services
      that are current pain
      points
   •  Benefits are big area
      of services spend
CONS:
   •  Hard to maintain
19
      momentum
   © 2011 Forrester Research, Inc. Reproduction Prohibited
Getting the CIO on board is key
                                                               Breakdown of US enterprises’
                                                               2009 IT operating budget by category

§  IT departments buy lots of services
                                      Telecom
                                                                     services,
     –  Contractors and temporary                                      20%                              IT staff
                                                                                                      costs, 26%
        workers
     –  IT consulting and systems
                                                                  Third-
        integration services                                     party IT
                                                                services,
     –  Hardware maintenance and                                   14%

        support services                                                                               Expensed
                                                                                                       software,
     –  IT outsourcing services                                              Expensed                    20%
                                                                             hardware,
     –  Telecom services                                                        20%


§  CIOs can influence business units
    to try and adopt new technologies Source: Forrester Business Data
                                                                        Services, 2009 IT Budget and
                                                                        Spending Survey of North
20   © 2011 Forrester Research, Inc. Reproduction Prohibited
                                                                        American Enterprises
So, if you’re the CPO, how do you get the CIO
 engaged?
§  Show the CIO the data on how the IT department spends
    on IT services of various kinds
§  Talk about the challenges that a CIO faces in managing
    and controlling services spending, especially in a
    recession
§  Talk about the small but growing numbers of IT
    departments that are using services procurement tools to
    buy consulting and outsourcing services
§  Position IT as the pilot department for demonstrating the
    value of services procurement tools to the enterprise




21   © 2011 Forrester Research, Inc. Reproduction Prohibited
Supplier lack of readiness is the other big barrier



 1.  Outside of temporary help agencies, most services
     providers have poor or no readiness for working with
     services procurement tools
 2.  Most service providers will resist the supplier-funded
     model that has been common in contingent workforce
     or vendor management system solutions




22   © 2011 Forrester Research, Inc. Reproduction Prohibited
Few services providers have created a listing of
 their services offerings

§  For buyers to be able to buy services online efficiently, it
    would help to have these services listed, with some specified
    in a catalog and other to be defined through collaboration
§  While many services have to be defined through a negotiated
    statement of work, some are standard enough to be described
    and listed in a catalog – especially services that are governed
    by a master consulting or outsourcing agreement
§  However, no major services vendor outside the temporary
    labor market has done this




23   © 2011 Forrester Research, Inc. Reproduction Prohibited
Most services providers manually process POs
 for consulting and outsourcing services

§  Most consulting and outsourcing services providers are
    handling orders and RFXs by logging into a supplier portal to
    pick up these documents and manually bringing into order
    management/project management/engagement management
    solutions
     –  No order process automation
     –  No linkage of internal project management systems to
        services procurement systems
§  So, services providers are not seeing efficiency gains from
    clients’ use of services procurement solutions
§  And they resist supplier-funded requirements

24   © 2011 Forrester Research, Inc. Reproduction Prohibited
Still, some IT services providers are using
     services procurement tools on the buy-side, with
     potential to use on the sell side
§  Leading IT services vendors have adopted services
    procurement solutions for their purchases of contractors and
    sub-contracted IT services vendors
§  These IT services vendors are exploring and piloting the use
    of these solutions on the sell-side, for clients to use to place
    services and work orders
§  There’s precedent! Staffing companies have been using
    similar tools with their clients when they place requests for
    contractors and temps with them


25    © 2011 Forrester Research, Inc. Reproduction Prohibited
Recommendations
     §  Make services procurement a priority – benefits are
         huge!
     §  Effective services procurement requires changing
         processes, new technologies, organization
     §  Approach in phased fashion, starting with departments
         who are ready to act
     §  Focus on the CIO and IT department to help them get
         their services spend under control, and to serve as an
         example and pilot for other departments
     §  Work with your services vendors to help get them
         prepared for working with services procurement tools
     §  Use services procurement vendors with proven
         solutions, because they can help drive success, which
         will fuel further success
26   © 2011 Forrester Research, Inc. Reproduction Prohibited
Thank you


Andrew Bartels
+1 516.869.0128
abartels@forrester.com
www.forrester.com




  © 2009 Forrester Research, Inc. Reproduction Prohibited

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Taking Services Procurement Beyond Contingent Workers: Opportunities And Challenges

  • 1. 1 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 2. Taking Services Procurement Beyond Contingent Workers: Opportunities And Challenges Andrew H. Bartels Vice President and Principal Analyst May 23, 2011 2 © 2011 Forrester Research, Inc. Reproduction Prohibited 2009
  • 3. Companies can achieve big cost savings through services procurement … But success requires the right software tools, the right strategy for internal adoption, and understanding of the state of supplier readiness 3 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 4. The opportunity for services procurement: Services spending is big but unmanaged Average distribution of corporate 1% 2% Accounting & Finance 3% spending on indirect goods and 3% 3% Administrative Legal services, 2003 3% 3% 5% Printing/copying 5% Travel 7% Facilities management Telecommunications 40% 9% Indirect Project-based services goods 9% Advertising Real estate 9% Logistics Services 11% Marketing 60% IT 11% HR & temporary staffing Construction/engineering 13% Professional services Source: CAPS Research, Benchmarking Report on Indirect Spend Management, December 2003 4 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 5. Temporary staffing is just a small part of services purchases Administrative, 2% Accounting & Finance, 1% Printing/copying, Legal, 3% 3% Travel, 3% Facilities management, 3% Professional services, 13% Telecommunications, 3% Project-based services, 5% Construction & engineering, 11% Advertising, 5% HR & temporary staffing, 11% Real estate, 7% Logistics, IT, 9% 9% Marketing, 9% Source: CAPS Research, Benchmarking Report on Indirect Spend Management, December 2003 5 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 6. Services procurement is part of ePurchasing market, and products support all stages of cycle New category: 2. Services Services supplier supplier Risk and performance assessment management 1. Services spend 3. Services analysis supplier identification 8. Electronic invoice 4. Services processing and provider presentment sourcing 7. Services 5. Services engagement contract management life-cycle 6. Services management purchase 6 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 7. Fewer adopters of services procurement than goods eProcurement Number of clients (thousands) 14 12 12.3 11.0 10 10.3 9.8 8.7 8 7.8 eProcurement 6 6.1 Services 4 procurement 2 1.2 1.4 0.8 0.9 1.0 0.4 0.6 0 2005 2006 2007 2008 2009 2010 2011* *Forrester forecast Base: Data from more than 100 vendors (numbers are rounded) 7 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 8. But services procurement is one of the faster growing solutions in this market Vendor revenues, compound annual growth rate, 2005 to 2010 Supplier risk & performance 32% Services procurement 25% Supplier network 20% Spend analysis 18% Contract management 17% EIPP 13% Total (US$ billions) 12% eSourcing 9% eProcurement 6% Base: Data from more than 100 vendors (numbers are rounded) 8 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 9. Services procurement is starting to move beyond temporary workers 2002 2003 2004 2005 2006 2007 2008 2009 2010 Temporary workers T&E services Line-clearing, nursing services, etc. Print and marketing services IT services IT outsourcing Legal services 9 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 10. Where opportunities lie for process-efficiency savings in services purchase §  Many savings opportunities in services purchasing –  Cut cost to enter data into financial system, create and move req., PO, and invoice –  Lower rates that suppliers charge through more competitive sourcing –  Get employees to use preferred suppliers with pre-negotiated lower rates –  Eliminate of invoice errors and reduce cost of matching PO, invoice, and receipt to validate payment –  Capture early payment discounts, avoid late penalty fees 10 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 11. Other sources of value §  Improved supplier compliance with sourcing policies §  Improved employee satisfaction and work performance through simplified purchasing of needed services §  Improved regulatory compliance (e.g., Sarbanes-Oxley, co-employment laws, security policies) §  Better services providers, with better quality service –  Better quality of services=better business 11 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 12. The challenge: Services procurement process differs from goods procurement process §  Subjective factors matter in services buying –  Quality of services provider, relationship history, availability of right individuals – all matter as much as price §  Engagement management is key –  Services only deliver value in actual delivery –  Tracking and recording of services as they are performed is critical §  Spending control is de-centralized –  Each department buys different kinds of services (i.e., legal, marketing, IT, etc.) 12 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 13. Our data shows IT departments are starting to use services procurement to buy consulting & outsourcing services, not just temps Number of clients 1,600 1,400 1358 Services procurement for 1,200 1197 contractors 1,000 1025 860 800 754 600 558 470 400 423 350 Services procurement for IT 280 consulting & outsourcing 200 services 150 40 75 0 20 2005 2006 2007 2008 2009 2010 2011* *Forrester forecast Base: Data from more than 100 vendors (numbers are rounded) 13 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 14. However, there are two barriers to growth of services procurement §  Services procurement will not achieve its full growth potential until two barriers are addressed 1.  Fragmented, decentralized management of services in most companies 2.  Lack of readiness of most service providers for interfacing with services procurement solutions §  Those who want to see services procurement achieve its full potential in their organization need to address these challenges 14 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 15. Biggest barrier to services procurement: Spending controlled by departmental kingpins In direct In indirect materials But in services, materials and MRO kingpins have control CPO has direct CPO can get CPO can only control control influence Purchasing Dept. CIO CFO COO GCO CMO 15 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 16. To succeed organizationally, pick the kingpins to go after first Because services spending is fragmented under multiple kingpins, you need a strategy for which kingpin to go after first 16 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 17. Strategy #1: All services at once Benefits Logistics Travel Real manager manager manager estate PROS: •  Maximum savings CIO fast HR GCO CONS: CMO COO •  But very hard to get CFO a “strike” by getting your kingpins moving together •  Requires strong CEO leadership •  All or nothing 17 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 18. Strategy #2: Temporary workers and benefits Real Logistics Travel estate manager manager PROS: •  Temporary workers CIO a current pain point CFO GCO •  Benefits are big area CMO COO of services spend CONS: •  HR kingpin doesn’t have much impact •  Temporary workers have unique needs (e.g., onboarding, 18 credential checking) © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 19. Strategy #3: Focus on CFO, CIO and HR Real Logistics Travel estate manager manager PROS: •  CFO and CIO are influential kingpins GCO COO with peers CMO CFO •  Addresses services that are current pain points •  Benefits are big area of services spend CONS: •  Hard to maintain 19 momentum © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 20. Getting the CIO on board is key Breakdown of US enterprises’ 2009 IT operating budget by category §  IT departments buy lots of services Telecom services, –  Contractors and temporary 20% IT staff costs, 26% workers –  IT consulting and systems Third- integration services party IT services, –  Hardware maintenance and 14% support services Expensed software, –  IT outsourcing services Expensed 20% hardware, –  Telecom services 20% §  CIOs can influence business units to try and adopt new technologies Source: Forrester Business Data Services, 2009 IT Budget and Spending Survey of North 20 © 2011 Forrester Research, Inc. Reproduction Prohibited American Enterprises
  • 21. So, if you’re the CPO, how do you get the CIO engaged? §  Show the CIO the data on how the IT department spends on IT services of various kinds §  Talk about the challenges that a CIO faces in managing and controlling services spending, especially in a recession §  Talk about the small but growing numbers of IT departments that are using services procurement tools to buy consulting and outsourcing services §  Position IT as the pilot department for demonstrating the value of services procurement tools to the enterprise 21 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 22. Supplier lack of readiness is the other big barrier 1.  Outside of temporary help agencies, most services providers have poor or no readiness for working with services procurement tools 2.  Most service providers will resist the supplier-funded model that has been common in contingent workforce or vendor management system solutions 22 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 23. Few services providers have created a listing of their services offerings §  For buyers to be able to buy services online efficiently, it would help to have these services listed, with some specified in a catalog and other to be defined through collaboration §  While many services have to be defined through a negotiated statement of work, some are standard enough to be described and listed in a catalog – especially services that are governed by a master consulting or outsourcing agreement §  However, no major services vendor outside the temporary labor market has done this 23 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 24. Most services providers manually process POs for consulting and outsourcing services §  Most consulting and outsourcing services providers are handling orders and RFXs by logging into a supplier portal to pick up these documents and manually bringing into order management/project management/engagement management solutions –  No order process automation –  No linkage of internal project management systems to services procurement systems §  So, services providers are not seeing efficiency gains from clients’ use of services procurement solutions §  And they resist supplier-funded requirements 24 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 25. Still, some IT services providers are using services procurement tools on the buy-side, with potential to use on the sell side §  Leading IT services vendors have adopted services procurement solutions for their purchases of contractors and sub-contracted IT services vendors §  These IT services vendors are exploring and piloting the use of these solutions on the sell-side, for clients to use to place services and work orders §  There’s precedent! Staffing companies have been using similar tools with their clients when they place requests for contractors and temps with them 25 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 26. Recommendations §  Make services procurement a priority – benefits are huge! §  Effective services procurement requires changing processes, new technologies, organization §  Approach in phased fashion, starting with departments who are ready to act §  Focus on the CIO and IT department to help them get their services spend under control, and to serve as an example and pilot for other departments §  Work with your services vendors to help get them prepared for working with services procurement tools §  Use services procurement vendors with proven solutions, because they can help drive success, which will fuel further success 26 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 27. Thank you Andrew Bartels +1 516.869.0128 abartels@forrester.com www.forrester.com © 2009 Forrester Research, Inc. Reproduction Prohibited