Social Media and digital convergence will be a part of our life. You can find many examples of this global trend also in Eastern Europe. Social & Search, Social & Shopping, Internet of Things - the digital convergance is already here.
2. Who am I?
Olena Sikorska, 16.09.1984 (Virgo)
Born Ukrainian with Polish & Russian roots
Internet enthusiast since the age of 15
Studied Media and Economics scientist
Since 2011 New Bavarian
Social Media freak and member of anonymous Onlineholics
Passionate Triathlon-athlete
Licensed Fitness trainer
Founder and Chief-Editor of Digital East Factor
3. What is Digital East Factor?
Your Online Magazine around Digital Marketing in Eastern Europe:
www.digitaleastfactor.com
12. Social Media & Search
Social
Media
Search
&
Social
Consumer
behavior
Search
13. Social Media & Search
Attract
Discover
Social Signals
SERP
Reviews
Social Presence
Influencer Outreach
Searcher/
Potential Customer
Convert
Communities
Blogs
Social Media
Google Authorship
Rank
Activate
21. Social Media & Mobile
Number of users worldwide:
75% of smartphone users in the
CEE use social
networks to
communicate with
other individuals.
Think mobile!
469
M
161
M
150
M
25. Social Media & Entertainment
Social Gaming
Market value in RU (2012)
– $340M*
In Poland: over 2M. Players
monthly, over 114 games and
apps in catalogue (Nasza Klasa)**
Source: *http://www.vedomosti.ru/newspaper/article/2009/11/03/217983; ** http://de.slideshare.net/jacek.creator/social-games-in-poland
26. Social Media & Entertainment
Social Gaming
Mail.Ru Group is a market leader in Russia
with big ambitions! Its portfolio consists of
more than 70 online games.
27. Social Media & Entertainment
Social gaming with BMW: xDrive Challenge 2012
32. Social Media & Shopping
Eastern Europe is
increasing its online
sales between 10 and
45 percent annually!
Source: http://www.tmcnet.com/usubmit/2012/12/13/6791599.htm
48. „Internet of things“
The Internet of things conventionally refers to objects with
sensors attached that are connected to the Internet
(i.a. Social Platforms).