Bellstrike - Nonprofit Online Giving and Tech Primer

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These are the slides for a presentation that I gave to a group of nonprofits at a local foundation meeting. The purpose of the talk was just to give a quick overview of the online giving landscape, some quick pointers on optimizing their websites, and some cheap/free technology resources.

Technologie Économie & finance

NONPROFITS

• Over 1 million 501(c)3’s
• 75% have under $25,000 in revenue
• 90% have under $250,000 in revenue

PHILANTHROPY

• $300+ billion in annual giving to nonproﬁts
• $225 billion was given by individuals
• $113 billion was given by households with
less than $100,000 in income

ONLINE GIVING

• $15 billion was given online last year
• That’s 6.67% of all giving by individuals
• Online giving is growing 40% a year
• At 40% annual growth, online giving will be
36% of all giving by individuals in 2015

STUDIES SHOW...
• Small nonproﬁts are experiencing fastest
online giving growth
• Online giving is like a gateway drug
• Online giving leads to larger and more
frequent gifts - both online and off
• Online gifts do not replace ofﬂine gifts -
they augment them

YOUR NONPROFIT
WEBSITE SHOULD
• Make online donations obvious and easy
• Make it immediately obvious what you do
• Have authentic content
• Have scannable content
• Tell stories

YOUR NONPROFIT
WEBSITE SHOULD
• Use great imagery - not stock photos
• Include: FB Like button, Tweet button, FB
Page link, Twitter Proﬁle link
• Regular updates - sites with 1 update a
week get 300% more trafﬁc

FUTURE OF ONLINE
FUNDRAISING
• MicroDonations - the long-tail of giving
• Online Advocacy - donors raise money for
you
• Donor Connection - donors feel
connected to their gift
• Social Proof - social media as an
accelerating tool

GREAT NONPROFIT
WEBSITES
• www.kiva.org
• www.charitywater.org
• www.ricebowls.org
• www.notforsalecampaign.org
• www.frazeecenter.com

KICKBUTT THINGS
YOU SHOULD USE
• www.dropbox.com - File storing, sharing,
and syncing in the cloud. Free.
• Gmail - Free. Awesomer than whatever
email you’re using
• www.hootsuite.com - Manage all your
Facebook and Twitter Account in one place

KICKBUTT THINGS
YOU SHOULD USE
• www.campﬁrenow.com along with
www.propaneapp.com - Keep everyone on
the same page with group chat
• www.skype.com - Come on. It’s free voice
and chat and it’s awesome.
• www.hellofax.com - Free. Never print,
sign, scan, email anything again. Never fax
again.

KICKBUTT THINGS
YOU SHOULD USE
• www.optimizely.com - Easy A/B testing for
your website
• www.ﬁvesecondtest.com - Quick user
testing of a page of your site
• www.usertesting.com - You get a video with
someone talking as they’re completing tasks
on your site

KICKBUTT THINGS
YOU SHOULD USE
• www.pandora.com - Because you gots to
have some good music to get through the
day
• www.turntable.fm - Because it’s more fun
when you can share that music with your
friends

OTHER RESOURCES
• Why is business writing so awful?
http://bit.ly/cUtInI
• Don’t Make Me Think - book by Steve Krug
• Made to Stick - Why Some Ideas Survive and
Others Die - book by Chip and Dan Heath
• www.swipegood.com
• www.helpattack.com

HOW BELLSTRIKE
HELPS
• We take care of the design stuff
• We take care of the donation stuff
• We make Facebook/Twitter stuff work
• We make the future-y stuff work
• We make it easy to update your website
• We have win-win pricing

by DODD CALDWELL
@doddcaldwell
dodd@bellstrike.com

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Bellstrike - Nonprofit Online Giving and Tech Primer

3. NONPROFITS • Over 1 million 501(c)3’s • 75% have under $25,000 in revenue • 90% have under $250,000 in revenue

5. PHILANTHROPY • $300+ billion in annual giving to nonproﬁts • $225 billion was given by individuals • $113 billion was given by households with less than $100,000 in income

7. ONLINE GIVING • $15 billion was given online last year • That’s 6.67% of all giving by individuals • Online giving is growing 40% a year • At 40% annual growth, online giving will be 36% of all giving by individuals in 2015

9. STUDIES SHOW... • Small nonproﬁts are experiencing fastest online giving growth • Online giving is like a gateway drug • Online giving leads to larger and more frequent gifts - both online and off • Online gifts do not replace ofﬂine gifts - they augment them

10.

11. YOUR NONPROFIT WEBSITE SHOULD • Make online donations obvious and easy • Make it immediately obvious what you do • Have authentic content • Have scannable content • Tell stories

12. YOUR NONPROFIT WEBSITE SHOULD • Use great imagery - not stock photos • Include: FB Like button, Tweet button, FB Page link, Twitter Proﬁle link • Regular updates - sites with 1 update a week get 300% more trafﬁc

13. FUTURE OF ONLINE FUNDRAISING • MicroDonations - the long-tail of giving • Online Advocacy - donors raise money for you • Donor Connection - donors feel connected to their gift • Social Proof - social media as an accelerating tool

14.

15. GREAT NONPROFIT WEBSITES • www.kiva.org • www.charitywater.org • www.ricebowls.org • www.notforsalecampaign.org • www.frazeecenter.com

16.

17. KICKBUTT THINGS YOU SHOULD USE • www.dropbox.com - File storing, sharing, and syncing in the cloud. Free. • Gmail - Free. Awesomer than whatever email you’re using • www.hootsuite.com - Manage all your Facebook and Twitter Account in one place

18. KICKBUTT THINGS YOU SHOULD USE • www.campﬁrenow.com along with www.propaneapp.com - Keep everyone on the same page with group chat • www.skype.com - Come on. It’s free voice and chat and it’s awesome. • www.hellofax.com - Free. Never print, sign, scan, email anything again. Never fax again.

19. KICKBUTT THINGS YOU SHOULD USE • www.optimizely.com - Easy A/B testing for your website • www.ﬁvesecondtest.com - Quick user testing of a page of your site • www.usertesting.com - You get a video with someone talking as they’re completing tasks on your site

20. KICKBUTT THINGS YOU SHOULD USE • www.pandora.com - Because you gots to have some good music to get through the day • www.turntable.fm - Because it’s more fun when you can share that music with your friends

21. OTHER RESOURCES • Why is business writing so awful? http://bit.ly/cUtInI • Don’t Make Me Think - book by Steve Krug • Made to Stick - Why Some Ideas Survive and Others Die - book by Chip and Dan Heath • www.swipegood.com • www.helpattack.com

22.

23. HOW BELLSTRIKE HELPS • We take care of the design stuff • We take care of the donation stuff • We make Facebook/Twitter stuff work • We make the future-y stuff work • We make it easy to update your website • We have win-win pricing

24.

25. by DODD CALDWELL @doddcaldwell dodd@bellstrike.com

Bellstrike - Nonprofit Online Giving and Tech Primer

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