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Creative Strategies, IncCreative Strategies, Inc
Trends and Insights
Ben and Tim Bajarin	

Creative Strategies, Inc	

Columnists TIME,Tech.pinions
Creative Strategies, Inc
!
❖ First 25 years was
bringing digital to
enterprise
❖ Next 25 years will be
bringing digital to the
masses
The Journey from Analog to Digital
50 Year Journey
You

Are 

Here
Business Consumer
Creative Strategies, Inc
Mobility
❖
From stationary to mobility
❖
Phones and Tablets have usurped PCs
❖
Smart devices to smarter devices
❖
Anticipation engines
Creative Strategies, Inc
• Phone enables micro experiences

• Devices are connected to:	

• Internet	

• Each Other	

• Smart Phone

• Smart Phone contains the intelligence	

!
• Docks, interacts and or authenticates	

!
• Smart Phone is the “Control” 

Creative Strategies, Inc
The Phone @ The Center
❖
Smart Phone drives micro experiences with
other devices
❖
Smart Phone contains the storage, access
to cloud services, software and
intelligence
❖
Can communicate directly with device or
indirectly through the Internet
Creative Strategies, Inc
Is the Smartphone the new
Laptop
❖
Smartphone provides core CPU to laptop
shell
❖
Made possible by:
❖
Quad core mobile processors
❖
Low voltage CPUs
❖
Low cost shells
Creative Strategies, Inc
Console in our Pocket
❖
Smartphones support for game
controllers
❖
Modular approach to gaming
❖
The missing link
❖
60 ghz
Creative Strategies, Inc
Visual Computing
!
❖
What happens when devices can see
and hear you?
❖
New depth of interactions
❖
More personal and more useful
computers
Creative Strategies, Inc
The Cloud Evolution
❖
Currently Cloud is developing as a
personal platform
❖
The personal cloud will evolve into the
communal cloud
Creative Strategies, Inc
The Cloud Evolution
Creative Strategies, Inc
The Cloud Evolution
❖
Synchronization
❖
Collaboration
❖
Device Management
❖
Eventually true cloud computing
Creative Strategies, Inc
True Cloud Computing
❖
Chromebooks
❖
Driven from native
❖
Apps in the cloud
❖
Software built on web standards
❖
Opportunity for aggregation, app stores,
more SaaS, etc.
Creative Strategies, Inc
Future TV
❖
The Platform
❖
Communal vs. Personal
❖
Apps will drive connected TV
❖
Just another screen
Creative Strategies, Inc
“Cloud”
“Ser vices”
Creative Strategies, Inc
Quantified Self / Wearables
❖
Just maturing as a market
❖
Actionable data
❖
Sharing of data securely
❖
Specialized products are key
❖
Products become more general purpose
over time
Creative Strategies, Inc
Quantified Life
❖
Quantified Car
❖
Diagnostics, better driving habits,
❖
Quantified Home
❖
Quantified Cities
❖
etc.
Creative Strategies, Inc
Hardware Renaissance
❖
Hardware is the new software
❖
Hardware must come with a side of
software and services
❖
The Maker revolution
❖
Local small scale manufacturing
Creative Strategies, Inc
Evolution of Retail
❖
Will Amazon disrupt everyone
❖
Curated products
❖
Smart phone tablets as POS
❖
Retail must evolve to embrace
community
❖
Beacons
Creative Strategies, Inc
Big Challenges to Solve
❖
Infrastructure
❖
Wired and Wireless
❖
Global spectrum issues
❖
Hardware innovation
❖
affordable premium
❖
Technology breakthroughs ahead

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Tech trends big picture

  • 1. Creative Strategies, IncCreative Strategies, Inc Trends and Insights Ben and Tim Bajarin Creative Strategies, Inc Columnists TIME,Tech.pinions
  • 2. Creative Strategies, Inc ! ❖ First 25 years was bringing digital to enterprise ❖ Next 25 years will be bringing digital to the masses The Journey from Analog to Digital 50 Year Journey You Are Here Business Consumer
  • 3. Creative Strategies, Inc Mobility ❖ From stationary to mobility ❖ Phones and Tablets have usurped PCs ❖ Smart devices to smarter devices ❖ Anticipation engines
  • 4. Creative Strategies, Inc • Phone enables micro experiences
 • Devices are connected to: • Internet • Each Other • Smart Phone
 • Smart Phone contains the intelligence ! • Docks, interacts and or authenticates ! • Smart Phone is the “Control” 

  • 5. Creative Strategies, Inc The Phone @ The Center ❖ Smart Phone drives micro experiences with other devices ❖ Smart Phone contains the storage, access to cloud services, software and intelligence ❖ Can communicate directly with device or indirectly through the Internet
  • 6. Creative Strategies, Inc Is the Smartphone the new Laptop ❖ Smartphone provides core CPU to laptop shell ❖ Made possible by: ❖ Quad core mobile processors ❖ Low voltage CPUs ❖ Low cost shells
  • 7. Creative Strategies, Inc Console in our Pocket ❖ Smartphones support for game controllers ❖ Modular approach to gaming ❖ The missing link ❖ 60 ghz
  • 8. Creative Strategies, Inc Visual Computing ! ❖ What happens when devices can see and hear you? ❖ New depth of interactions ❖ More personal and more useful computers
  • 9. Creative Strategies, Inc The Cloud Evolution ❖ Currently Cloud is developing as a personal platform ❖ The personal cloud will evolve into the communal cloud
  • 10. Creative Strategies, Inc The Cloud Evolution
  • 11. Creative Strategies, Inc The Cloud Evolution ❖ Synchronization ❖ Collaboration ❖ Device Management ❖ Eventually true cloud computing
  • 12. Creative Strategies, Inc True Cloud Computing ❖ Chromebooks ❖ Driven from native ❖ Apps in the cloud ❖ Software built on web standards ❖ Opportunity for aggregation, app stores, more SaaS, etc.
  • 13. Creative Strategies, Inc Future TV ❖ The Platform ❖ Communal vs. Personal ❖ Apps will drive connected TV ❖ Just another screen
  • 15. Creative Strategies, Inc Quantified Self / Wearables ❖ Just maturing as a market ❖ Actionable data ❖ Sharing of data securely ❖ Specialized products are key ❖ Products become more general purpose over time
  • 16. Creative Strategies, Inc Quantified Life ❖ Quantified Car ❖ Diagnostics, better driving habits, ❖ Quantified Home ❖ Quantified Cities ❖ etc.
  • 17. Creative Strategies, Inc Hardware Renaissance ❖ Hardware is the new software ❖ Hardware must come with a side of software and services ❖ The Maker revolution ❖ Local small scale manufacturing
  • 18. Creative Strategies, Inc Evolution of Retail ❖ Will Amazon disrupt everyone ❖ Curated products ❖ Smart phone tablets as POS ❖ Retail must evolve to embrace community ❖ Beacons
  • 19. Creative Strategies, Inc Big Challenges to Solve ❖ Infrastructure ❖ Wired and Wireless ❖ Global spectrum issues ❖ Hardware innovation ❖ affordable premium ❖ Technology breakthroughs ahead