2. Colour palette
Logo Black and white
Page
1 - 2
3
4
5
6
7 - 8
9 - 14
Content page
Logo concept
Logo sizing
Variety of logo
Typography
Brand usage
3. They all might not touch but
they all connect.
A stem of a plant, the main structure
It holds and supports the plant.
The concept around the brand is
how everything interlinks.
To make a plant, you need
primary sources. (connections)
Soil
Light
Water
Plants
Bees
Food
Human
1
4. Using the relation of all things that surround and
support plants.
Kew Learning’s logo represents connection, support
and life.
The three-dimensional aspect of the logo represents
life. (Bring the logo to life)
2
5. Large Medium Small
The logo works on a large scale.
Anything smaller than 15mm height
is too small for the primary logo.
For web use, this icon may be a better fit
because it works well on a smaller scale.
Secondary logo for
web use .
3
6. Flat (Master logo) Risen
Risen with water drops
The logo can be used in various
situations dependant upon
need and usage.
e.g. The risen and risen with water-
drops logo are best for books and
digital media. While flat would be
more suited to merchandise and
other print based media.
4
7. Pantone P139 - 8 - U
Pantone P142 -7 - U
Pantone P119 7 - U
Pantone P92 - 7 - U
Pantone P68 - 14 - U
Pantone P10 - 6 - U
Pantone P52 - 8 U
Pantone P179 - 4 - U
Pantone P179 - 10 - U
Pantone P36 - 13 - U
Kew learning uses a basic colour palette.
Other colours can be used where appropriate.
Pantone P179 - 16 - U
Pantone P179 - 1 - U
Primary
Secondary
5
9. L e a r n i n g
L e a r n i n g Source Sans Pro
Source Sans Pro is a clean,
modern typeface thats makes
for clear reading for learning.
7
For logo use a regular or bold
weight.
11. L e a r n i n g
Unlocking why plants matter
K e w L e a r n i n g
Phone 020 8332 5655
Email info@kew.org
Contact
Visit
Kew, Richmond
Surrey TW9 3AB
Business card example, clean and simple.
Front Back
85 mm
55 mm
9
12. Name
Kew, Richmond
Surrey TW9 3AB
Address
Companys name
Dear, Name
Body text
Kew Learning
signature
Letterhead example
A4
10
13. Examples of mens and womens T - Shirts and hoodies,
with small and large logos to show variety.
11
15. L e a r n i n g
L e a r n i n g
Examples of the logo working on posters.
12
Logo use on posters or any other digital
media works best centered large or
medium/small cornered.
17. Visit Kew Garderns Learn Find a courses Shop
Our learning programmes provide opportunities for
people at all stages of education, from curriculum
visits for school pupils to specialist training courses
informal talks and courses for adult learners.
VIDEO
PICTURE
PICTURE
L e a r n i n g
An idea of a web page with the logo.
14
