This document discusses the principles of building startups and products using a lean methodology. It emphasizes rapid prototyping with minimum viable products to test hypotheses, obtaining customer feedback, and continuously learning through short build-measure-learn cycles. The goal is to maximize learning while minimizing wasted time and resources on products that nobody wants.

1. #IWDEVS
BUILD LEAN
BENJAMIN DYER
BEN@POWEREDNOW.COM
Tuesday, 2 April 13

2. WHAT IS STARTUP?
Tuesday, 2 April 13

3. A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty.
Eric Ries
Tuesday, 2 April 13

4. Nothing to do with size of company,
sector of the economy or industry.
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5. a startup
does not
need to be
a company
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6. a startup a startup
does not can be a
need to be project, or
a company a git repo
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7. we love
making
stuff
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8. we love
making
stuff
(avoid building products nobody wants)
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9. Tuesday, 2 April 13

10. Not in our budget
Tried it before
No resources
Too risky
Focus group doesn't like it
Not our area of expertise
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11. Tuesday, 2 April 13

12. Tuesday, 2 April 13

13. 1. Rapid prototyping to test hypothesis
2. Customer obsession
3. Minimum Viable Product (MVP)
4. Nail it, then scale it
5. Metrics driven and Agile
6. Learn fast, don’t fail fast
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14. THINK LIKE A
SCIENTIST
RUN EXPERIMENTS
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15. THINK LIKE A
SCIENTIST
RUN EXPERIMENTS
Testing your hypothesis teaches
you if you are onto something...
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16. THINK LIKE A
SCIENTIST
RUN EXPERIMENTS
Testing your hypothesis teaches
you if you are onto something...
...or if you are building something
nobody wants.
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17. MINIMUM, VIABLE, PRODUCT
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18. The minimum set of features that
can provide value and most
importantly be measured to test
your hypothesis.
Does not have to be your final
product.
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19. Apple
MINIMUM PRODUCT
VIABLE
PRODUCT
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20. Dropbox
Demo video
Download only gathered email addresses
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21. Virgin Atlantic
Launched with one plane and no flight routing systems
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22. BUILD
MEASURE
LEARN
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23. BUILD IDEAS
MEASURE CODE
LEARN DATA
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24. LEARN BUILD
MEASURE
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25. Vs
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26. BUILD IDEAS
MEASURE CODE
LEARN
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27. IDEAS CODE
BUILD
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28. BUILD CODE
MEASURE DATA
LEARN
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29. CODE DATA
MEASURE
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30. BUILD IDEAS
MEASURE DATA
LEARN
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31. DATA IDEAS
LEARN
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32. IDEAS
DATA CODE
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33. IDEAS
LEARN BUILD
minimise time
through loop
DATA CODE
MEASURE
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34. A starting point for an MVP is a “low fidelity” product for customer
feedback, test your understanding of the problem.
Cycle through the Build, Measure, Learn cycle to build a “high
fidelity” app tests your understanding of the solution.
This process helps demonstrate you are solving a core problem for
customers (remember customers can also be internal).
The minimum set of features needed to learn from evangelists.
Avoid building products nobody wants.
Maximize the learning per time spent.
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35. Avoid building products nobody wants, please.
Tuesday, 2 April 13

36. BUILD LEAN
THANK YOU FOR
YOUR TIME
BENJAMIN DYER
BEN@POWEREDNOW.COM
@benjamindyer
Tuesday, 2 April 13